{
    "meta": {
        "type": "case_study",
        "language": "en-GB",
        "last_updated": "2026-10-14",
        "ai_endpoint": "/our-work/apha-scientific/ai.json",
        "source_page": "/our-work/apha-scientific/"
    },
    "retrieval_summary": {
        "what": "APHA Scientific, part of the Animal and Plant Health Agency within DEFRA, required a new WordPress platform to consolidate its digital estate, which had become complex with products and content spread across multiple sites.",
        "who": {
            "organisation": "Feel Created",
            "client": "APHA Scientific"
        },
        "relevant_for": [
            "Public sector organisations",
            "Scientific and technical organisations",
            "Marketing and communications teams",
            "Digital and web managers"
        ],
        "problems_solved": [
            "Digital estate had become complex with products and content spread across multiple sites",
            "Content harder to manage and less consistent user experience",
            "Need to support specialist enquiry and approval process reflecting product nature",
            "Need to support global users and manage pricing updates around financial year changes",
            "Managing complex global product enquiries",
            "Handling product data updates efficiently",
            "Capturing contacts at international events quickly",
            "Maintaining accessibility and performance"
        ],
        "key_results": [
            "Brought everything into one accessible system the team could manage centrally and scale over time",
            "Users can browse products, build enquiries and submit requests through a structured process",
            "APHA Scientific can review and approve each order separately, with purchases completed off-site",
            "Platform supports data capture at international events",
            "One place to manage products, content, and enquiries",
            "Easier catalogue navigation",
            "Better control over content, products, and updates",
            "Room for future evolution and new features"
        ]
    },
    "page": {
        "title": "APHA Scientific",
        "slug": "apha-scientific",
        "url": "/our-work/apha-scientific/",
        "canonical_url": "https://www.feelcreated.com/our-work/apha-scientific/",
        "status": "published"
    },
    "client": {
        "name": "APHA Scientific",
        "type": "Public sector",
        "sector": "Scientific and technical"
    },
    "challenge": {
        "retrieval_weight": 1,
        "summary": "The site needed to do more than simply present products, supporting a specialist enquiry and approval process that reflected the nature of the products APHA Scientific supplies."
    },
    "approach": {
        "retrieval_weight": 1.5,
        "summary": "The platform needed enough structure to manage APHA Scientific’s products and enquiries properly, without making day-to-day updates harder for the team.",
        "section_refs": [
            "our-approach"
        ]
    },
    "solution": {
        "retrieval_weight": 2,
        "summary": "Built in WordPress, the platform uses a bespoke theme to support branded, structured content and flexible product management.",
        "section_refs": [
            "a-structured-wordpress-platform"
        ]
    },
    "project_context": {
        "situation": "APHA Scientific's digital estate had become complex, with products and content spread across multiple sites.",
        "organisational_pressures": [
            "Content becoming harder for the internal team to manage consistently",
            "Need to support specialist product enquiries and approval workflows",
            "Need for a platform that could adapt as requirements changed",
            "Products and content spread across multiple websites"
        ]
    },
    "project_goals": [
        {
            "goal": "Improve the digital experience and content management workflow.",
            "reason": "Derived from the project challenge and intended outcomes."
        }
    ],
    "services": [
        {
            "name": "Website architecture & integrations",
            "relationship": "supporting",
            "url": "/services/website-architecture-integrations/"
        },
        {
            "name": "Website performance optimisation",
            "relationship": "supporting",
            "url": "/services/website-performance-optimisation/"
        },
        {
            "name": "Ongoing development & improvement",
            "relationship": "supporting",
            "url": "/services/ongoing-development-improvement/"
        },
        {
            "name": "Custom WordPress development",
            "relationship": "primary",
            "url": "/services/custom-wordpress-development/"
        },
        {
            "name": "Website maintenance & support",
            "relationship": "supporting",
            "url": "/services/website-maintenance-support/"
        },
        {
            "name": "UX design & user experience",
            "relationship": "supporting",
            "url": "/services/ux-design-user-experience/"
        },
        {
            "name": "Content architecture",
            "relationship": "supporting",
            "url": "/services/content-architecture/"
        }
    ],
    "architecture": {
        "content_model": [
            "Reusable components and page patterns",
            "Taxonomy and categorisation",
            "Enquiry and ordering system",
            "Pricing information",
            "Product catalogue",
            "Enquiry records",
            "Event contacts",
            "Product data"
        ],
        "technical_principles": [
            "Bespoke WordPress theme",
            "Structured content",
            "Flexible product management",
            "Accessibility and compliance",
            "Lightweight, bespoke build",
            "Accessibility integrated throughout",
            "Performance and stability focus",
            "Structured data and flexible input options"
        ],
        "governance_considerations": [
            "Continued partnership for refinement and new requirements",
            "Ongoing support and maintenance from Feel Created",
            "Pricing updates around financial year changes",
            "Internal management by APHA Scientific team",
            "Scalable over time"
        ]
    },
    "proof_points": [
        "The platform is managed internally by the APHA Scientific team with ongoing support from Feel Created.",
        "CSV uploads enable bulk product data updates, reducing manual entry.",
        "The event tool allows real-time contact capture on smaller screens, including photographing business cards.",
        "Accessibility was integrated throughout the design and build process."
    ],
    "canonical_claims": [
        {
            "claim": "The platform supports a specialist enquiry and approval process, with users able to browse products, build enquiries and submit requests through a structured process.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "supporting-complex-global-product-enquiries",
            "id": "claim-001",
            "section_role": "section"
        },
        {
            "claim": "The new platform needed to bring everything into one accessible system the team could manage centrally and scale over time.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "bringing-together-apha-scientifics-offering",
            "id": "claim-002",
            "section_role": "section"
        },
        {
            "claim": "The event tool allows real-time contact capture on smaller screens, including photographing business cards.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "id": "claim-003"
        },
        {
            "claim": "The platform provides a single place for APHA Scientific to manage products, content, and enquiries.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "outcomes-and-impact",
            "id": "claim-004",
            "section_role": "outcome"
        },
        {
            "claim": "Accessibility was integrated throughout the design and build process.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "id": "claim-005"
        },
        {
            "claim": "CSV uploads enable bulk product data updates, reducing manual entry.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "id": "claim-006"
        },
        {
            "claim": "The project was delivered through the G-Cloud framework.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "our-approach",
            "id": "claim-007",
            "section_role": "approach"
        }
    ],
    "testimonials": [
        {
            "testimonial_id": 599,
            "title": "Built around our needs",
            "quote": "We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.",
            "author": "Michelle Fasted",
            "role": "Marketing Manager",
            "organisation": "APHA Scientific / DEFRA"
        }
    ],
    "sections": [
        {
            "id": "bringing-together-apha-scientifics-offering",
            "heading": "Bringing together APHA Scientific’s offering",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "APHA Scientific is part of the Animal and Plant Health Agency within DEFRA and is recognised internationally for its scientific expertise. Its digital estate had become complex, with products and content spread across multiple sites. This made content harder to manage and created a less consistent experience for users. The new platform needed to bring everything into one accessible system the team could manage centrally and scale over time. Related services"
                }
            ],
            "section_role": "section"
        },
        {
            "id": "supporting-complex-global-product-enquiries",
            "heading": "Supporting complex global product enquiries",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "The site needed to do more than simply present products, supporting a specialist enquiry and approval process that reflected the nature of the products APHA Scientific supplies. Users can browse products, build enquiries and submit requests through a structured process. APHA Scientific can then review and approve each order separately, with purchases completed off-site."
                }
            ],
            "section_role": "section"
        },
        {
            "id": "our-approach",
            "heading": "Our approach",
            "type": "approach",
            "items": [
                "Structuring product and content data to keep things consistent and reusable",
                "Designing a tailored enquiry and ordering process",
                "Simplifying content management for internal teams",
                "Supporting accessibility and compliance",
                "Allowing the platform to adapt as requirements changed"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "The platform needed enough structure to manage APHA Scientific’s products and enquiries properly, without making day-to-day updates harder for the team. That meant understanding how products are updated, how enquiries move through the team and where the CMS could make things easier. Key areas of focus included: We worked collaboratively throughout the project, staying closely aligned with a busy, multi-stakeholder team. We delivered the project through the G-Cloud framework."
                }
            ],
            "section_role": "approach"
        },
        {
            "id": "a-structured-wordpress-platform",
            "heading": "A structured WordPress platform",
            "type": "solution",
            "content": [
                {
                    "type": "paragraph",
                    "text": "Built in WordPress, the platform uses a bespoke theme to support branded, structured content and flexible product management. We used clear taxonomy and categorisation to organise products, content and supporting information, making it easier for users to find what they need and for the team to manage content behind the scenes. Reusable components and page patterns make it easier for the team to create and maintain content consistently."
                }
            ],
            "section_role": "solution"
        },
        {
            "id": "outcomes-and-impact",
            "heading": "Outcomes and impact",
            "type": "outcome",
            "content": [
                {
                    "type": "paragraph",
                    "text": "APHA Scientific now has one place to manage its products, content and enquiries. The catalogue is easier to work through, and the team can still review requests properly before they go any further. For the organisation, the platform is much easier to manage, with better control over content, products and updates. The system also has room to keep evolving, supporting new features and improvements as requirements change."
                }
            ],
            "section_role": "outcome"
        },
        {
            "id": "testimonial-599",
            "heading": "Built around our needs",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.",
                    "author": "Michelle Fasted",
                    "role": "Marketing Manager",
                    "organisation": "APHA Scientific / DEFRA"
                }
            ],
            "section_role": "testimonial"
        }
    ],
    "project_profile": {
        "project_type": "case_study",
        "client_context": "APHA Scientific is part of the Animal and Plant Health Agency within DEFRA, providing specialist scientific products and services to a global audience. The organisation needed a manageable, scalable web platform to support complex product enquiries and ongoing content management.",
        "primary_topic": "WordPress website project for APHA Scientific, focused on content structure, usability and long-term management of a specialist scientific services platform.",
        "primary_audience": [
            "Public sector organisations",
            "Scientific and technical organisations",
            "Marketing and communications teams",
            "Digital and web managers"
        ]
    },
    "outcome_categories": [
        "Operational efficiency",
        "Search and discovery",
        "Content management",
        "User experience",
        "Scalability"
    ],
    "search_intent_matches": [
        "Content management for scientific organisations",
        "Scientific services platform development",
        "Enquiry and approval workflow WordPress",
        "APHA Scientific WordPress case study",
        "Scientific product catalogue website",
        "G-Cloud web development project",
        "WordPress for public sector"
    ],
    "technology_stack": {
        "cms": "WordPress"
    },
    "capabilities_demonstrated": [
        "WordPress design and development",
        "Information architecture",
        "Content structure",
        "User experience",
        "Scientific and technical content",
        "Accessibility",
        "Content management",
        "Product catalogue development",
        "Enquiry and approval workflows",
        "Data and content management"
    ],
    "retrieval_topics": [
        "WordPress website project for APHA Scientific, focused on content structure, usability and long-term management of a specialist scientific services platform.",
        "APHA Scientific",
        "Animal and Plant Health Agency",
        "WordPress platform",
        "Product catalogue",
        "Enquiry and approval workflows",
        "G-Cloud framework",
        "Intelligent enquiry routing",
        "Flexible pricing features",
        "CSV bulk uploads",
        "Event-based data capture",
        "WordPress design and development"
    ],
    "organisation": {
        "name": "Feel Created",
        "url": "https://www.feelcreated.com/",
        "type": "Digital partner specialising in websites and digital platforms",
        "specialisms": [
            "Digital strategy and planning",
            "User experience (UX) design",
            "Accessibility and inclusive design",
            "WordPress design and development",
            "Content strategy and information architecture",
            "AI-ready structured content",
            "AI Features & Integrations",
            "Search optimisation and technical SEO",
            "Website performance optimisation",
            "Website security and technical governance",
            "Platform architecture and integrations",
            "Content management systems",
            "Digital audits and reviews",
            "Creative and marketing support",
            "Website maintenance and support"
        ],
        "service_model": "We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably."
    }
}