{
    "meta": {
        "type": "case_study",
        "language": "en-GB",
        "last_updated": "2026-10-14",
        "ai_endpoint": "/our-work/leicester-haymarket-theatre/ai.json",
        "source_page": "/our-work/leicester-haymarket-theatre/"
    },
    "retrieval_summary": {
        "what": "A bespoke WordPress website for Leicester Haymarket Theatre, designed to help audiences explore events and move from browsing to booking.",
        "who": {
            "organisation": "Feel Created",
            "client": "Leicester City Council"
        },
        "relevant_for": [
            "Public sector and cultural organisations planning a new website",
            "Theatres and arts organisations needing event-led websites",
            "Digital and communications teams managing event-based content"
        ],
        "problems_solved": [
            "No central place for audiences to explore events or learn about the venue",
            "Audiences were directed straight to an external booking system",
            "Limited space to promote seasonal activity or present shows effectively",
            "Council team needed a flexible CMS to manage content without developer support",
            "Leicester Haymarket Theatre needed a dedicated digital home for its programme, venue information and promotional activity.",
            "The site needed to support event discovery and clear booking journeys, allowing audiences to see what's on, compare events, and continue into booking without losing the thread."
        ],
        "key_results": [
            "Central hub for the theatre with a clear route into the existing external booking system",
            "Event-led structure making the programme easy to scan",
            "Clear user journeys from discovery to booking",
            "Flexible CMS for managing events, pages and promotional content",
            "Leicester Haymarket Theatre now has a dedicated digital home for its programme, venue information and promotional activity.",
            "Audiences can see what's on, compare events, explore key details and continue into booking without losing the thread.",
            "The Leicester City Council team has more control over day-to-day content, able to update events, create seasonal campaign pages and manage activity through WordPress without developer support.",
            "The site gives the theatre a stronger foundation for future development, with a flexible structure that can evolve as its programme, audiences and digital needs change."
        ]
    },
    "page": {
        "title": "Leicester Haymarket Theatre",
        "slug": "leicester-haymarket-theatre",
        "url": "/our-work/leicester-haymarket-theatre/",
        "canonical_url": "https://www.feelcreated.com/our-work/leicester-haymarket-theatre/",
        "status": "published"
    },
    "client": {
        "name": "Leicester City Council",
        "type": "Theatre",
        "sector": "Arts and culture"
    },
    "challenge": {
        "retrieval_weight": 1,
        "summary": "The theatre needed a website that simply didn’t exist."
    },
    "approach": {
        "retrieval_weight": 1.5,
        "summary": "We created a website that puts events at the centre of the experience and keeps the route to booking clear.",
        "section_refs": [
            "our-approach"
        ]
    },
    "solution": {
        "retrieval_weight": 2,
        "summary": "A bespoke WordPress theme with a structured CMS for managing events, pages and promotional content."
    },
    "outcomes": [
        "The Leicester City Council team has more control over day-to-day content, able to update events, create seasonal campaign pages and manage activity through WordPress without developer support.",
        "Leicester Haymarket Theatre now has a dedicated digital home for its programme, venue information and promotional activity.",
        "Audiences can see what's on, compare events, explore key details and continue into booking without losing the thread."
    ],
    "project_context": {
        "situation": "Before the project, audiences were directed straight to an external booking system, with no central place to explore events.",
        "operational_problems": [
            "Leicester Haymarket Theatre needed a dedicated digital home for its programme, venue information and promotional activity.",
            "The site needed to support event discovery and clear booking journeys, allowing audiences to see what's on, compare events, and continue into booking without losing the thread."
        ],
        "organisational_pressures": [
            "Need for a dedicated digital home for the theatre's programme and promotional activity",
            "Need for the council team to manage content without developer support",
            "Need for a site that supports event discovery and booking journeys",
            "Reliance on external booking system without a central website",
            "Limited space to promote seasonal activity"
        ]
    },
    "project_goals": [
        {
            "goal": "Provide a clear starting point for audiences to explore events and learn about the venue",
            "reason": "Previously audiences were directed straight to an external booking system with no central place for information."
        },
        {
            "goal": "Support event discovery and booking journeys",
            "reason": "Users needed a quick way to find events and understand key details before moving to the external booking system."
        },
        {
            "goal": "Give the council team a flexible CMS",
            "reason": "The team needed to manage events, update content and promote activity without relying on developers."
        },
        {
            "goal": "Provide a dedicated digital home for the theatre's programme, venue information and promotional activity",
            "reason": "To give the theatre a stronger foundation for future development and a more useful digital presence."
        },
        {
            "goal": "Support event discovery and clear booking journeys",
            "reason": "To allow audiences to see what's on, compare events, and continue into booking without losing the thread."
        },
        {
            "goal": "Give the Leicester City Council team more control over day-to-day content",
            "reason": "To enable updates to events, seasonal campaign pages and activity management through WordPress without developer support."
        }
    ],
    "services": [
        {
            "name": "Accessibility audits & reviews",
            "relationship": "supporting",
            "url": "/services/accessibility-audits-reviews/"
        },
        {
            "name": "Custom WordPress development",
            "relationship": "primary",
            "url": "/services/custom-wordpress-development/"
        },
        {
            "name": "Website maintenance & support",
            "relationship": "supporting",
            "url": "/services/website-maintenance-support/"
        },
        {
            "name": "UX design & user experience",
            "relationship": "supporting",
            "url": "/services/ux-design-user-experience/"
        }
    ],
    "architecture": {
        "content_model": [
            "Seasonal campaign pages",
            "Individual event pages",
            "Promotional content",
            "Venue information",
            "Event listings",
            "Landing pages"
        ],
        "technical_principles": [
            "Bespoke WordPress theme",
            "Structured CMS",
            "Integration with external booking system",
            "Accessibility, usability and performance",
            "Bespoke Gutenberg editor for visual, block-based content creation",
            "Reusable components and patterns for consistency and reduced effort",
            "Accessibility central to design and build",
            "Performance and responsiveness across devices, particularly mobile"
        ],
        "governance_considerations": [
            "Content updates and seasonal campaign pages created without developer support",
            "Leicester City Council team manages content through WordPress",
            "Council team manages content without developer support"
        ]
    },
    "before_after": {
        "before": [
            {
                "area": "Project challenge",
                "state": "Leicester Haymarket Theatre needed a dedicated digital home for its programme, venue information and promotional activity."
            },
            {
                "area": "Project challenge",
                "state": "The site needed to support event discovery and clear booking journeys, allowing audiences to see what's on, compare events, and continue into booking without losing the thread."
            }
        ],
        "after": [
            {
                "area": "Project outcome",
                "state": "Leicester Haymarket Theatre now has a dedicated digital home for its programme, venue information and promotional activity.",
                "source_section": "outcomes-and-impact"
            },
            {
                "area": "Project outcome",
                "state": "Audiences can see what's on, compare events, explore key details and continue into booking without losing the thread.",
                "source_section": "outcomes-and-impact"
            },
            {
                "area": "Project outcome",
                "state": "The Leicester City Council team has more control over day-to-day content, able to update events, create seasonal campaign pages and manage activity through WordPress without developer support.",
                "source_section": "our-approach",
                "evidence_ref": "claim-001"
            }
        ]
    },
    "proof_points": [
        "The website provides a central hub for the theatre, integrating cleanly with the existing external booking system.",
        "The CMS gives the team a flexible way to manage events, pages and promotional content.",
        "The design uses a monochrome base with custom icons and supporting colours to let show artwork and event imagery stand out.",
        "The bespoke Gutenberg editor provides a visual, block-based approach to content creation, allowing the team to create landing pages for seasonal promotions, reuse content across the site and manage updates without switching between the CMS and front end.",
        "Accessibility stayed central throughout the design and build process, helping the website work well for a wide range of visitors.",
        "Performance and responsiveness stayed central to the build, helping the site feel fast and reliable across devices, particularly on mobile."
    ],
    "canonical_claims": [
        {
            "claim": "The bespoke Gutenberg editor provides a visual, block-based approach to content creation, allowing the team to create landing pages for seasonal promotions, reuse content across the site and manage updates without switching between the CMS and front end.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "our-approach",
            "id": "claim-001",
            "section_role": "approach"
        },
        {
            "claim": "Performance and responsiveness stayed central to the build, helping the site feel fast and reliable across devices, particularly on mobile.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "our-approach",
            "id": "claim-002",
            "section_role": "approach"
        },
        {
            "claim": "Accessibility stayed central throughout the design and build process, helping the website work well for a wide range of visitors.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "id": "claim-003",
            "section_role": "solution"
        },
        {
            "claim": "The design uses a monochrome base with custom icons and supporting colours to let show artwork and event imagery stand out.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "id": "claim-004"
        },
        {
            "claim": "The website provides a central hub for the theatre, integrating cleanly with the existing external booking system.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "bringing-a-theatres-digital-presence-to-life",
            "id": "claim-005",
            "section_role": "section"
        },
        {
            "claim": "The CMS gives the team a flexible way to manage events, pages and promotional content.",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "our-approach",
            "id": "claim-006",
            "section_role": "approach"
        }
    ],
    "sections": [
        {
            "id": "bringing-a-theatres-digital-presence-to-life",
            "heading": "Bringing a theatre’s digital presence to life",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "Leicester Haymarket Theatre needed a website that simply didn’t exist. Before the project, audiences were directed straight to an external booking system, with no central place to explore events, understand what was on or find out more about the venue itself. The theatre team also had limited space to promote seasonal activity or present shows effectively. The new site had to provide a clear starting point for audiences while giving the team a more practical platform for day-to-day updates and future activities. Related services"
                }
            ],
            "section_role": "section"
        },
        {
            "id": "supporting-event-discovery-and-booking-journeys",
            "heading": "Supporting event discovery and booking journeys",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "Beyond introducing the venue, the site had to support how people explore events and move towards booking. Users needed a quick way to find events, browse listings and understand key details before moving to the external booking system. At the same time, the council team required a flexible CMS that allowed them to manage events, update content and promote activity without relying on developers."
                }
            ],
            "section_role": "section"
        },
        {
            "id": "our-approach",
            "heading": "Our approach",
            "type": "approach",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We created a website that puts events at the centre of the experience and keeps the route to booking clear. Working closely with the Leicester City Council team, we created an engaging experience focused on how audiences browse, compare, and choose events. The structure gives people simple routes into the programme, while the CMS gives the team a practical way to manage updates, landing pages and promotional content."
                }
            ],
            "section_role": "approach"
        },
        {
            "id": "outcomes-and-impact",
            "heading": "Outcomes and impact",
            "type": "outcome",
            "content": [
                {
                    "type": "paragraph",
                    "text": "Leicester Haymarket Theatre now has a dedicated digital home for its programme, venue information and promotional activity. Audiences can see what’s on, compare events, explore key details and continue into booking without losing the thread. The Leicester City Council team also has more control over day-to-day content. They can update events, create seasonal campaign pages and manage activity through WordPress without needing developer support for every change."
                }
            ],
            "section_role": "outcome"
        }
    ],
    "project_profile": {
        "project_type": "Website design and development",
        "client_context": "Leicester Haymarket Theatre, delivered for Leicester City Council",
        "primary_topic": "Bespoke WordPress website design and development for Leicester Haymarket Theatre, focused on event discovery, clear booking journeys and flexible content management.",
        "primary_audience": [
            "Public sector and cultural organisations planning a new website",
            "Theatres and arts organisations needing event-led websites",
            "Digital and communications teams managing event-based content"
        ]
    },
    "design_contributions": [
        "Custom Iconography",
        "Supporting Colour Palette",
        "Interactive Elements"
    ],
    "outcome_categories": [
        "Flexible content management",
        "Event-led user experience",
        "Clear booking journeys",
        "Design and branding",
        "Content management",
        "Future flexibility",
        "Digital presence",
        "User experience"
    ],
    "search_intent_matches": [
        "Gutenberg content management for arts organisations",
        "WordPress website for theatre",
        "cultural sector web design",
        "Event-led website design",
        "event discovery website",
        "theatre website design",
        "WordPress for theatres"
    ],
    "technology_stack": {
        "cms": "WordPress",
        "editor": "Gutenberg"
    },
    "capabilities_demonstrated": [
        "Custom WordPress development",
        "Website design and build",
        "UX design",
        "Event discovery and listings",
        "Integration with existing external booking system",
        "Gutenberg content management",
        "Reusable content components",
        "Accessibility",
        "Website performance",
        "Responsive design"
    ],
    "retrieval_topics": [
        "Bespoke WordPress website design and development for Leicester Haymarket Theatre, focused on event discovery, clear booking journeys and flexible content management.",
        "Event discovery",
        "Booking journeys",
        "WordPress CMS",
        "Theatre website design",
        "Event-led user experience",
        "Bespoke Gutenberg editor",
        "Reusable components and patterns",
        "Digital home for theatre programme",
        "Custom WordPress development",
        "Website design and build",
        "UX design"
    ],
    "organisation": {
        "name": "Feel Created",
        "url": "https://www.feelcreated.com/",
        "type": "Digital partner specialising in websites and digital platforms",
        "specialisms": [
            "Digital strategy and planning",
            "User experience (UX) design",
            "Accessibility and inclusive design",
            "WordPress design and development",
            "Content strategy and information architecture",
            "AI-ready structured content",
            "AI Features & Integrations",
            "Search optimisation and technical SEO",
            "Website performance optimisation",
            "Website security and technical governance",
            "Platform architecture and integrations",
            "Content management systems",
            "Digital audits and reviews",
            "Creative and marketing support",
            "Website maintenance and support"
        ],
        "service_model": "We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably."
    }
}