{
    "meta": {
        "type": "case_study",
        "language": "en-GB",
        "last_updated": "2026-10-14",
        "ai_endpoint": "/our-work/stanmore-college/ai.json",
        "source_page": "/our-work/stanmore-college/"
    },
    "retrieval_summary": {
        "what": "Stanmore College website and visual identity refresh to help prospective students explore courses with ease",
        "who": {
            "organisation": "Feel Created",
            "client": "Stanmore College"
        },
        "relevant_for": [
            "Students who know exactly what they want to study",
            "Prospective students exploring course options",
            "Students needing help narrowing down options",
            "Internal college teams managing content",
            "Stanmore college content editors",
            "Stanmore college marketing team"
        ],
        "problems_solved": [
            "Old site showing its age with limited templates",
            "Content harder to present clearly due to rigid templates",
            "Prospective students lacked clear routes through course information",
            "Visual identity did not reflect college quality or FE positioning",
            "Internal teams relied on rigid templates and ongoing developer input",
            "Content difficult to create, manage and maintain across site",
            "Students needed multiple ways to discover courses",
            "Application process needed staging for easier completion"
        ],
        "key_results": [
            "Platform helps students compare options, narrow choices and find right route into courses",
            "Works for both students who know what they want and those needing guidance",
            "Internal teams have more flexible content management without developer reliance",
            "Brand and website created together for cohesive experience",
            "Prospective students can navigate courses more easily and explore options in a way that suits them",
            "Application journeys have less friction",
            "College has full control over content and presentation",
            "Marketing activity, campaign delivery and day-to-day updates are easier to manage"
        ]
    },
    "page": {
        "title": "Stanmore College",
        "slug": "stanmore-college",
        "url": "/our-work/stanmore-college/",
        "canonical_url": "https://www.feelcreated.com/our-work/stanmore-college/",
        "status": "published"
    },
    "client": {
        "name": "Stanmore College",
        "type": "Further education college",
        "sector": "Education"
    },
    "challenge": {
        "retrieval_weight": 1,
        "summary": "Old site showing age with limited templates"
    },
    "approach": {
        "retrieval_weight": 1.5,
        "summary": "We focused on creating a platform that prioritised clarity, flexibility and long-term usability. Rather than treating the brand and website separately, we created them together.",
        "section_refs": [
            "our-approach"
        ]
    },
    "solution": {
        "retrieval_weight": 2,
        "summary": "We built the platform in WordPress as a bespoke college website, with structured course content, ProSolution integration and flexible content management.",
        "section_refs": [
            "a-flexible-college-website-with-prosolution-integration",
            "editorial-and-platform-control"
        ]
    },
    "project_context": {
        "situation": "Old site showing age with limited templates",
        "organisational_pressures": [
            "The college needed its website and visual identity to work together more consistently",
            "Existing website was showing its age and restricted how content could be presented",
            "Internal teams needed more control over content without relying on developer input",
            "The platform needed to support changing courses, campaigns and content over time",
            "Prospective students needed clearer ways to explore and compare courses"
        ]
    },
    "project_goals": [
        {
            "goal": "Help prospective students find and explore the right courses.",
            "reason": "The project needed clearer routes through course information for students with different levels of certainty about what they wanted to study."
        },
        {
            "goal": "Improve course and application journeys.",
            "reason": "The platform needed to help students compare options, narrow choices and move through the application process with less friction."
        },
        {
            "goal": "Give internal teams more control over website content.",
            "reason": "The existing setup relied on rigid templates and ongoing developer input, making content harder to manage."
        },
        {
            "goal": "Create a more flexible platform for changing courses, campaigns and content.",
            "reason": "The college needed a system that could adapt over time without requiring technical input for routine changes."
        },
        {
            "goal": "Bring the college's website and visual identity together.",
            "reason": "The brand and website were developed together so the visual identity, content structure and user journeys worked more consistently."
        }
    ],
    "services": [
        {
            "name": "Digital strategy & UX planning",
            "relationship": "supporting",
            "url": "/services/digital-strategy-ux-planning/"
        },
        {
            "name": "Custom WordPress development",
            "relationship": "primary",
            "url": "/services/custom-wordpress-development/"
        },
        {
            "name": "UX design & user experience",
            "relationship": "supporting",
            "url": "/services/ux-design-user-experience/"
        },
        {
            "name": "Information architecture",
            "relationship": "supporting",
            "url": "/services/information-architecture/"
        },
        {
            "name": "Content architecture",
            "relationship": "supporting",
            "url": "/services/content-architecture/"
        }
    ],
    "architecture": {
        "content_model": [
            "Courses explorable by subject, level, department and pathway",
            "prospective student decision support content",
            "content management workflows for editors",
            "Structured content for course listings",
            "Reusable components for page building",
            "Staged application journey content",
            "Guided pathway content structures",
            "Department-based course taxonomy"
        ],
        "technical_principles": [
            "Bespoke WordPress development",
            "ProSolution integration",
            "Flexible reusable patterns",
            "Accessibility-first approach",
            "Brand and website created together",
            "Lightweight bespoke WordPress build",
            "Accessibility aligned with WCAG 2.2",
            "Performance and reliability focus"
        ],
        "governance_considerations": [
            "Brand guidelines for consistent visual identity application",
            "ongoing platform adaptability for new courses and messaging",
            "Editorial workflow enabling non-technical content updates",
            "Internal teams manage content via reusable patterns",
            "Reduced ongoing developer input for content changes",
            "Ongoing technical support and platform improvements",
            "non-technical content management by college staff",
            "Managed hosting and maintenance arrangement"
        ]
    },
    "canonical_claims": [
        {
            "claim": "Platform flexibility allows adaptation for new courses, messaging changes, and evolving content needs without technical input",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "outcomes-and-impact",
            "id": "claim-001",
            "section_role": "outcome"
        },
        {
            "claim": "Finished platform gives Stanmore College a clearer way to present courses, manage content, and support prospective students",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "outcomes-and-impact",
            "id": "claim-002",
            "section_role": "outcome"
        },
        {
            "claim": "Structured content and reusable components make it easier to maintain, update and expand pages without developer support",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "editorial-and-platform-control",
            "id": "claim-003",
            "section_role": "solution"
        },
        {
            "claim": "Visual identity system helps college communicate more consistently across digital, print and campaign materials",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "outcomes-and-impact",
            "id": "claim-004",
            "section_role": "outcome"
        },
        {
            "claim": "Lightweight bespoke WordPress build focused on performance, reliability and long-term maintainability",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "our-approach",
            "id": "claim-005",
            "section_role": "approach"
        },
        {
            "claim": "Visual identity shaped website behaviour, content structure and user journeys",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "id": "claim-006",
            "section_role": "solution"
        },
        {
            "claim": "Platform prioritises clarity, flexibility and long-term usability",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "our-approach",
            "id": "claim-007",
            "section_role": "approach"
        }
    ],
    "common_questions": [
        {
            "question": "Can the platform adapt to new courses and content changes without technical input?",
            "answer": "Yes, the flexibility of the system allows the platform to adapt over time, supporting new courses, changes to messaging and evolving content needs without technical input."
        },
        {
            "question": "How does the new platform improve content management for internal teams?",
            "answer": "Reusable page patterns and brand-ready components provide flexible content management without relying on rigid templates or ongoing developer input"
        },
        {
            "question": "How does the platform support different types of prospective students?",
            "answer": "Works for students who know exactly what they want to study and those needing help narrowing options, with course exploration by subject, level, department and pathway"
        },
        {
            "question": "What visual identity work was delivered alongside the platform?",
            "answer": "Logo refinement, colour palette, typography, iconography and supporting brand guidelines"
        },
        {
            "question": "How does the course discovery work for prospective students?",
            "answer": "Students can browse by department, explore structured listings or use guided pathways"
        },
        {
            "question": "What accessibility standard was the platform built against?",
            "answer": "WCAG 2.2 guidance"
        },
        {
            "question": "What CMS was implemented for Stanmore College?",
            "answer": "WordPress CMS with structured content and reusable components"
        },
        {
            "question": "What ongoing support is provided after launch?",
            "answer": "Managed hosting, maintenance, platform improvements, updates and ongoing development"
        }
    ],
    "testimonials": [
        {
            "testimonial_id": 1666,
            "title": "Great to work with",
            "quote": "Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.",
            "author": "Kalust Manukyan",
            "role": "Marketing Manager",
            "organisation": "Stanmore College"
        }
    ],
    "sections": [
        {
            "id": "an-inviting-starting-point-for-prospective-students",
            "heading": "An inviting starting point for prospective students",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "As the project evolved, it became clear that the platform needed to do more than present information. It needed to help students compare options, narrow their choices and find the right route into a course. Prospective students do not all search for courses in the same way. Some arrive knowing exactly what they want to study, while others need help narrowing down their options. The platform needed to work for both. At the same time, internal teams needed a more flexible way to manage content, without relying on rigid templates or ongoing developer input."
                }
            ],
            "section_role": "section"
        },
        {
            "id": "our-approach",
            "heading": "Our approach",
            "type": "approach",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We focused on creating a platform that prioritised clarity, flexibility and long-term usability. Rather than treating the brand and website separately, we created them together. The visual identity helped shape how the website behaves, how content is structured and how users move through it."
                }
            ],
            "section_role": "approach"
        },
        {
            "id": "a-flexible-college-website-with-prosolution-integration",
            "heading": "A flexible college website with ProSolution integration",
            "type": "solution",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We built the platform in WordPress as a bespoke college website, with structured course content, ProSolution integration and flexible content management. Courses can be explored by subject, level, department and pathway, giving users clearer routes into the right information. Behind the scenes, reusable page patterns and brand-ready components make content easier and more efficient to create, manage and maintain across the site."
                }
            ],
            "section_role": "solution"
        },
        {
            "id": "editorial-and-platform-control",
            "heading": "Editorial and platform control",
            "type": "solution",
            "content": [
                {
                    "type": "paragraph",
                    "text": "The WordPress CMS gives the Stanmore College team full control over platform content. Structured content and reusable components make it easier to maintain, update and expand pages without developer support. With that level of control, the team can keep building on the platform as marketing activity and content needs change."
                }
            ],
            "section_role": "solution"
        },
        {
            "id": "outcomes-and-impact",
            "heading": "Outcomes and impact",
            "type": "outcome",
            "content": [
                {
                    "type": "paragraph",
                    "text": "Stanmore College now has a website and visual identity that feel more aligned. Prospective students can navigate courses more easily, explore options in a way that suits them and move through application journeys with less friction. The college now has full control over its content and presentation, so marketing activity, campaign delivery and day-to-day updates are easier to manage without technical input. The flexibility of the system also allows the platform to adapt over time, supporting new courses, changes to messaging and evolving content needs."
                }
            ],
            "section_role": "outcome"
        },
        {
            "id": "testimonial-1666",
            "heading": "Great to work with",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.",
                    "author": "Kalust Manukyan",
                    "role": "Marketing Manager",
                    "organisation": "Stanmore College"
                }
            ],
            "section_role": "testimonial"
        }
    ],
    "project_profile": {
        "project_type": "Bespoke WordPress website",
        "client_context": "Further education college",
        "primary_audience": [
            "Students who know exactly what they want to study",
            "Prospective students exploring course options",
            "Students needing help narrowing down options",
            "Internal college teams managing content",
            "Stanmore college content editors",
            "Stanmore college marketing team"
        ],
        "primary_topic": "Website and visual identity redesign for Stanmore College, improving course discovery, prospective student journeys and content management"
    },
    "outcome_categories": [
        "Improved Audience Experience",
        "Improved Programme Promotion",
        "Improved Content Management",
        "Stronger Digital Presence"
    ],
    "search_intent_matches": [
        "WordPress development agency",
        "digital strategy consultancy",
        "further education website",
        "WordPress website design",
        "accessibility services",
        "UX design services",
        "WordPress CMS"
    ],
    "technology_stack": {
        "cms": "WordPress",
        "editor": "Flexible Content Builder"
    },
    "capabilities_demonstrated": [
        "Course discovery and user journey design",
        "Flexible reusable content patterns for easier management",
        "Visual identity creation for web and marketing",
        "Accessibility-first approach",
        "WordPress bespoke development with ProSolution integration",
        "WordPress CMS implementation with structured content and reusable components",
        "Visual identity system development (logo, colour palette, typography, iconography, brand guidelines)",
        "Course discovery with multiple navigation paths (department browsing, structured listings, guided pathways)",
        "Staged application journey design",
        "Accessibility aligned with WCAG 2.2"
    ],
    "retrieval_topics": [
        "Website and visual identity redesign for Stanmore College, improving course discovery, prospective student journeys and content management",
        "College website redesign",
        "Visual identity refresh",
        "Course discovery UX",
        "Content management flexibility",
        "Further education digital transformation",
        "WordPress CMS",
        "Visual identity systems",
        "Course discovery patterns",
        "Application journey design",
        "WCAG 2.2 accessibility",
        "Managed hosting"
    ],
    "organisation": {
        "name": "Feel Created",
        "url": "https://www.feelcreated.com/",
        "type": "Digital partner specialising in websites and digital platforms",
        "specialisms": [
            "Digital strategy and planning",
            "User experience (UX) design",
            "Accessibility and inclusive design",
            "WordPress design and development",
            "Content strategy and information architecture",
            "AI-ready structured content",
            "AI Features & Integrations",
            "Search optimisation and technical SEO",
            "Website performance optimisation",
            "Website security and technical governance",
            "Platform architecture and integrations",
            "Content management systems",
            "Digital audits and reviews",
            "Creative and marketing support",
            "Website maintenance and support"
        ],
        "service_model": "We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably."
    }
}