{
    "meta": {
        "type": "case_study",
        "language": "en-GB",
        "last_updated": "2026-07-27",
        "ai_endpoint": "/our-work/teen-health/ai.json",
        "source_page": "/our-work/teen-health/"
    },
    "retrieval_summary": {
        "what": "Bespoke WordPress platform for Teen Health Leicestershire supporting young people, parents, carers and professionals",
        "who": {
            "organisation": "Feel Created",
            "client": "Leicestershire County Council and Rutland County Council"
        },
        "relevant_for": [
            "Young people accessing sensitive health information",
            "Onsite professionals running sessions",
            "Younger teens (11-14s)",
            "Older teens (15-19s)"
        ],
        "key_results": [
            "Teen Health now gives different users clearer routes into the right support, without splitting the platform into separate websites.",
            "The audience selection screen helps each person start in the right place.",
            "From there, the site adjusts the navigation, bringing forward the content most relevant to them.",
            "Young people can explore sensitive topics with greater privacy and confidence, while parents and professionals can access guidance and resources suited to their roles."
        ]
    },
    "page": {
        "title": "Teen Health",
        "slug": "teen-health",
        "url": "/our-work/teen-health/",
        "canonical_url": "https://www.feelcreated.com/our-work/teen-health/",
        "status": "published"
    },
    "organisation": {
        "name": "Feel Created",
        "url": "https://www.feelcreated.com/",
        "type": "Digital consultancy and web development agency",
        "specialisms": [
            "Digital strategy and planning",
            "User experience (UX) design",
            "Accessibility and inclusive design",
            "WordPress design and development",
            "Content strategy and information architecture",
            "AI-ready structured content",
            "Search optimisation and technical SEO",
            "Website performance optimisation",
            "Website security and technical governance",
            "Platform architecture and integrations",
            "Content management systems",
            "Digital audits and reviews",
            "Creative and marketing support",
            "Website maintenance and support"
        ],
        "service_model": "We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably."
    },
    "client": {
        "name": "Leicestershire County Council and Rutland County Council",
        "type": "Local authority",
        "sector": "Public sector health"
    },
    "challenge": {
        "retrieval_weight": 1,
        "summary": "Health advice platform needed to serve four distinct audience groups"
    },
    "approach": {
        "retrieval_weight": 1.5,
        "summary": "We focused on creating a clear, welcoming platform that could adapt to different audiences without feeling fragmented. Audience selection became central to the UX.",
        "section_refs": [
            "our-approach",
            "our-approach-brought-together",
            "a-more-approachable-visual-experience"
        ]
    },
    "solution": {
        "retrieval_weight": 2,
        "summary": "We created a bespoke WordPress platform for Leicestershire and Rutland County Council that gives Teen Health a clearer, more engaging way to support young people, parents, carers and professionals.",
        "section_refs": [
            "the-solution",
            "modern-website-platforms-a-complete-guide"
        ]
    },
    "outcomes": [
        "Teen health now gives different users clearer routes into the right support, without splitting the platform into separate websites. the audience selection screen helps each person start in the right place."
    ],
    "project_context": {
        "situation": "Health advice platform needed to serve four distinct audience groups",
        "organisational_pressures": [
            "The platform combines tailored user journeys, structured health content, illustration, animation, and practical content management."
        ]
    },
    "project_goals": [
        {
            "goal": "Improve the digital experience and content management workflow.",
            "reason": "Derived from the project challenge and intended outcomes."
        }
    ],
    "services": [
        {
            "name": "Hosting, maintenance, support & optimisation",
            "relationship": "ongoing_support",
            "url": "/services/hosting-maintenance-support-optimisation/"
        },
        {
            "name": "Custom WordPress development",
            "relationship": "primary",
            "url": "/services/custom-wordpress-development/"
        }
    ],
    "architecture": {
        "content_model": [
            "Structured health content with age-appropriate language",
            "Transition booklet as downloadable/printable resource",
            "Illustration and animation integrated into content",
            "categorisation by age groups (11-14s, 15-19s)",
            "school-specific contact and availability data",
            "reusable layouts for consistent presentation",
            "Tailored user journeys per audience segment",
            "structured taxonomy for health information"
        ],
        "technical_principles": [
            "Bespoke WordPress implementation",
            "Accessibility compliance",
            "Usability across devices",
            "Maintainable content management",
            "audience-led content adaptation",
            "privacy-preserving UX (no personal data storage)",
            "accessible typography, colour and interaction design",
            "anonymous resource collection and retrieval"
        ],
        "governance_considerations": [
            "The platform combines tailored user journeys, structured health content, illustration, animation, and practical content management."
        ]
    },
    "before_after": {
        "after": [
            {
                "area": "Project outcome",
                "state": "Teen Health now gives different users clearer routes into the right support, without splitting the platform into separate websites.",
                "source_section": "outcomes-and-impact",
                "evidence_ref": "claim-001"
            },
            {
                "area": "Project outcome",
                "state": "The audience selection screen helps each person start in the right place.",
                "source_section": "outcomes-and-impact",
                "evidence_ref": "claim-002"
            },
            {
                "area": "Project outcome",
                "state": "From there, the site adjusts the navigation, bringing forward the content most relevant to them.",
                "source_section": "outcomes-and-impact",
                "evidence_ref": "claim-003"
            }
        ]
    },
    "canonical_claims": [
        {
            "claim": "Initial selection screen adapts navigation, featured content and key pathways around selected audience while keeping Teen Health as one joined-up platform",
            "evidence_type": "page_content",
            "evidence_strength": "high",
            "source_section": "outcomes-and-impact",
            "id": "claim-001",
            "section_role": "outcome"
        },
        {
            "claim": "Platform gives Rutland County Council, Leicestershire County Council and Teen Health team a more engaging, accessible and future-ready way to support young people across the county",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "the-solution",
            "id": "claim-002",
            "section_role": "solution"
        },
        {
            "claim": "Structured taxonomy, categorisation and reusable content types organise health information clearly across age groups and audiences",
            "evidence_type": "page_content",
            "evidence_strength": "high",
            "source_section": "overview",
            "id": "claim-003"
        },
        {
            "claim": "Anonymous basket feature lets users save links and retrieve later via download or private email link with no personal data stored",
            "evidence_type": "page_content",
            "evidence_strength": "high",
            "source_section": "overview",
            "id": "claim-004"
        },
        {
            "claim": "Quick-exit feature supports privacy, comfort and real-world usage scenarios for young people accessing sensitive information",
            "evidence_type": "page_content",
            "evidence_strength": "high",
            "source_section": "outcomes-and-impact",
            "id": "claim-005",
            "section_role": "outcome"
        },
        {
            "claim": "Playful illustration style and bespoke animations help platform feel more engaging and less intimidating for younger users",
            "evidence_type": "page_content",
            "evidence_strength": "high",
            "source_section": "a-more-approachable-visual-experience",
            "id": "claim-006",
            "section_role": "approach"
        },
        {
            "claim": "Audience selection screen helps each person start in the right place without splitting platform into separate websites",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "outcomes-and-impact",
            "id": "claim-007",
            "section_role": "outcome"
        },
        {
            "claim": "Interactive transition booklet extended project impact beyond website with strong feedback from all user groups",
            "evidence_type": "page_content",
            "evidence_strength": "medium",
            "source_section": "the-solution",
            "id": "claim-008",
            "section_role": "solution"
        }
    ],
    "common_questions": [
        {
            "question": "How does the platform connect young people to school-based health services?",
            "answer": "Young people can search for their school to find relevant Teen Health contacts, availability and supporting guidance linked to their setting."
        },
        {
            "question": "How does the platform serve different user types without separate websites?",
            "answer": "The audience selection screen helps each person start in the right place, then the site adjusts navigation to bring forward content most relevant to them."
        },
        {
            "question": "How does Teen Health tailor content for different user groups?",
            "answer": "An initial selection screen helps users choose the most relevant version of the site, then adapts navigation, featured content and key pathways around that audience while keeping the platform joined-up."
        },
        {
            "question": "How were young people involved given safeguarding concerns?",
            "answer": "Materials were created for onsite professionals to use in sessions to safely gather meaningful feedback."
        },
        {
            "question": "What visual design approach was taken for younger users?",
            "answer": "A playful illustration style and bespoke animations were created to make the platform feel more engaging and less intimidating, helping introduce serious topics in an approachable way."
        },
        {
            "question": "What is the transition booklet and how is it delivered?",
            "answer": "An interactive transition booklet for children moving from primary to secondary school, delivered as an interactive PDF allowing digital completion and future reference."
        }
    ],
    "testimonials": [
        {
            "title": "A trusted partner",
            "quote": "It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.",
            "author": "Aaron Inglethorpe",
            "role": "Web Manager",
            "organisation": "University of Chichester"
        }
    ],
    "sections": [
        {
            "id": "varied-content-for-different-users",
            "heading": "Varied content for different users",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "The platform needed to balance structure, safeguarding, and usability with an engaging and warm way to present sensitive content. Different users needed tailored routes, language and support. This meant that no single shared structure could work and that content had to function across devices, ages, and reading levels, handling sensitive subjects carefully. Additionally, safeguarding concerns meant direct workshops with young people were not always appropriate."
                }
            ],
            "section_role": "section"
        },
        {
            "id": "our-approach",
            "heading": "Our approach",
            "type": "approach",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We focused on creating a clear, welcoming platform that could adapt to different audiences without feeling fragmented. Audience selection became central to the UX. By helping users identify themselves early, the site could present more relevant navigation, content and onward journeys."
                }
            ],
            "section_role": "approach"
        },
        {
            "id": "our-approach-brought-together",
            "heading": "Our approach brought together:",
            "type": "approach",
            "items": [
                "Audience-focused approaches to the various routes",
                "Safeguarding-led workshop materials",
                "Approachable and engaging illustration and animation",
                "Flexible WordPress content management",
                "Accessibility, usability and maintainability"
            ],
            "section_role": "approach"
        },
        {
            "id": "the-solution",
            "heading": "The solution",
            "type": "solution",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We created a bespoke WordPress platform for Leicestershire and Rutland County Council that gives Teen Health a clearer, more engaging way to support young people, parents, carers and professionals. The platform combines tailored user journeys, structured health content, illustration, animation, and practical content management. An interactive transition booklet that extends support beyond the website was also created."
                }
            ],
            "section_role": "solution"
        },
        {
            "id": "a-more-approachable-visual-experience",
            "heading": "A more approachable visual experience",
            "type": "approach",
            "content": [
                {
                    "type": "paragraph",
                    "text": "The project started with only a basic logo, but no wider brand. We created a playful illustration style and a series of bespoke animations to help the platform feel more engaging and less intimidating for younger users. The animated characters helped introduce more serious topics in an approachable way without undermining the content’s importance. Typography, illustration, colour and interaction were used carefully throughout the platform to support clarity and engagement while keeping the experience accessible and easy to follow."
                }
            ],
            "section_role": "approach"
        },
        {
            "id": "outcomes-and-impact",
            "heading": "Outcomes and impact",
            "type": "outcome",
            "content": [
                {
                    "type": "paragraph",
                    "text": "Teen Health now gives different users clearer routes into the right support, without splitting the platform into separate websites. The audience selection screen helps each person start in the right place. From there, the site adjusts the navigation, bringing forward the content most relevant to them. Young people can explore sensitive topics with greater privacy and confidence, while parents and professionals can access guidance and resources suited to their roles."
                }
            ],
            "section_role": "outcome"
        },
        {
            "id": "a-trusted-partner",
            "heading": "A trusted partner",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.",
                    "author": "Aaron Inglethorpe Web Manager University of Chichester"
                }
            ],
            "section_role": "testimonial"
        }
    ],
    "project_profile": {
        "project_type": "Bespoke WordPress website",
        "organisation_type": "Local authority",
        "sector": "Public sector health",
        "client_context": "Public Sector Organisation"
    },
    "search_intent_matches": [
        "WordPress CMS",
        "UX design services",
        "accessibility services",
        "public sector website"
    ],
    "technology_stack": {
        "cms": "WordPress",
        "editor": "Gutenberg",
        "integration": [
            "Third-party Integration"
        ]
    },
    "capabilities_demonstrated": [
        "UX Design",
        "Information Architecture",
        "Content Strategy",
        "WordPress Development",
        "Gutenberg Block Development",
        "CMS Architecture",
        "Accessibility & Inclusive Design",
        "Third-Party Integration",
        "Digital Strategy",
        "Technical SEO"
    ],
    "retrieval_topics": [
        "Health Information Accessibility",
        "Youth-Focused Digital Services",
        "User Journey Personalisation",
        "School Transition Support",
        "Digital Health Platforms",
        "School Health Services",
        "Youth-Friendly Design",
        "Privacy-Preserving UX",
        "Health Literacy",
        "WordPress CMS"
    ],
    "retrieval_concepts": [
        "Health Information Accessibility",
        "User Journey Personalisation",
        "School Transition Support",
        "Digital Health Platforms",
        "Youth-Friendly Design",
        "Privacy-Preserving UX",
        "Health Literacy",
        "WordPress CMS",
        "Anonymous Resource Collection and Retrieval",
        "School-Based Health Service Connections",
        "Age-Appropriate Content Structuring",
        "Health Information for Teenagers"
    ]
}