{
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        "last_updated": "2026-09-24",
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        "what": "Feel Created's services span four connected areas: websites and digital platforms, strategy and experience, search and AI, and ongoing partnerships, integrating strategy, design, engineering and long-term support.",
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            "organisation": "Feel Created"
        },
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            "Organisations looking for a digital partner to plan, design, build, improve or support websites and digital platforms."
        ],
        "problems_solved": [
            "Planning or rebuilding a website or digital platform",
            "Improving user experience and accessibility",
            "Improving search, discovery and online visibility",
            "Integrating websites, content and connected systems",
            "Ongoing hosting, maintenance and platform improvement"
        ],
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            "Better user experiences and accessibility",
            "Improved search, discovery and online visibility",
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            "Digital platforms that can be improved and extended over time"
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        "title": "Services",
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        "status": "published"
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    "service": {
        "name": "Services",
        "url": "/services/",
        "summary": "Feel Created's services span four connected areas: websites and digital platforms, strategy and experience, search and AI, and ongoing partnerships, integrating strategy, design, engineering and long-term support."
    },
    "service_positioning": {
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            "Planning or rebuilding a website or digital platform",
            "Improving user experience and accessibility",
            "Improving search, discovery and online visibility",
            "Integrating websites, content and connected systems",
            "Ongoing hosting, maintenance and platform improvement"
        ],
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            "Websites and digital platforms",
            "Strategy and user experience",
            "Search, discovery and AI",
            "Hosting, support and ongoing improvement"
        ]
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        "AI-ready structured content and AI integrations",
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        "Performance optimisation",
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        "Ongoing support and improvement"
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        "Planning or rebuilding a website or digital platform.",
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        "Improving search, discovery and online visibility.",
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        "Better user experiences and accessibility",
        "Improved search, discovery and online visibility",
        "Secure, reliable and well-maintained platforms",
        "Digital platforms that can be improved and extended over time"
    ],
    "proof_points": [
        "Cyber Essentials certified",
        "Established in 2011 with long-term client relationships across higher education, public sector, science, health and business",
        "Delivered large and complex digital platforms across public, private and membership organisations",
        "Built integrated WordPress platforms connecting websites, systems and APIs",
        "Designed structured content models for complex publishing and long-term platform management",
        "Ongoing hosting, maintenance, support and development for business-critical WordPress platforms",
        "Experience delivering accessible digital platforms to WCAG 2.2 AA requirements",
        "G-Cloud 15 supplier across SaaS and Cloud Support services"
    ],
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            "question": "What types of organisations do you typically work with?",
            "answer": "Feel Created works with universities, public sector organisations, charities, science and health organisations, and businesses with complex digital platform, content and support needs."
        },
        {
            "question": "How do strategy, UX and development work together?",
            "answer": "Strategy helps define purpose and priorities, UX shapes the user experience, and development turns those decisions into a reliable platform that can be managed and improved over time."
        },
        {
            "question": "Can you work with an existing website or platform?",
            "answer": "Yes. Feel Created can improve, extend and support existing WordPress websites and digital platforms, as well as plan and build new ones."
        },
        {
            "question": "What does Feel Created mean by digital platforms?",
            "answer": "Feel Created uses digital platforms to describe websites, systems, integrations and structured content that work together around real user needs and long-term performance."
        },
        {
            "question": "How does Feel Created approach AI-ready content?",
            "answer": "Feel Created structures content and platforms so they can be found, understood and referenced more effectively across modern search and AI systems."
        },
        {
            "question": "Do you provide hosting and ongoing support?",
            "answer": "Yes. Feel Created supports platforms over time, including hosting, maintenance, optimisation and ongoing development where needed."
        }
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    "sections": [
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            "heading": "Websites and digital platforms Designed to last",
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                {
                    "type": "paragraph",
                    "text": "Creative and technical digital expertise, with long term thinking built in."
                }
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                    "text": "Our work spans four connected areas, bringing together strategy, design, engineering and long-term support to create websites and digital platforms that last."
                }
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            "parent_heading": "How we help",
            "summary": "Websites, platforms, content systems and integrations",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We design and engineer digital platforms that bring together websites, content and connected systems, built around user needs and long-term goals."
                }
            ],
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            "parent_heading": "How we help",
            "summary": "UX, content, user journeys and decision-making",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We create user-focused experiences through research, content and design, avoiding assumptions and grounding decisions in real needs."
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            "parent_heading": "How we help",
            "summary": "Technical SEO, content discovery and AI solutions",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We structure content and platforms for search, discovery and AI. Strong foundations improve visibility, support discovery and enable more intelligent digital experiences."
                }
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            "summary": "Support and hosting, optimisation and long-term growth",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We look after platforms over time, helping to keep them secure, reliable and effective, from hosting and maintenance to ongoing improvement and growth."
                }
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        {
            "id": "better-outcomes-stronger-partnerships",
            "heading": "Better outcomes. Stronger partnerships.",
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            "content": [
                {
                    "type": "paragraph",
                    "text": "We work closely with you from planning through to long-term support. Each stage informs the next, shaping platforms that are clear in purpose, well designed and built to last. We care about getting it right. We build carefully, support properly and stay around for the long term."
                }
            ]
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            "id": "testimonial-599",
            "heading": "Built around our needs",
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            "content": [
                {
                    "type": "testimonial",
                    "text": "We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.",
                    "author": "Michelle Fasted",
                    "role": "Marketing Manager",
                    "organisation": "APHA Scientific / DEFRA"
                }
            ],
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    ],
    "supporting_context": [
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        "Our work spans four connected areas, bringing together strategy, design, engineering and long-term support to create websites and digital platforms that last",
        "We structure content and platforms for search, discovery and AI. Strong foundations improve visibility, support discovery and enable more intelligent digital experiences",
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        "Structured content and reusable content models"
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    "service_profile": {
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        "primary_topic": "Feel Created's digital services covering website design and development, strategy and user experience, search and AI, and ongoing support.",
        "audience_groups": [
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        "Feel Created's digital services covering website design and development, strategy and user experience, search and AI, and ongoing support.",
        "Websites and digital platforms",
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        "Search, discovery and AI",
        "Ongoing partnerships",
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    "organisation": {
        "name": "Feel Created",
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        "specialisms": [
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            "User experience (UX) design",
            "Accessibility and inclusive design",
            "WordPress design and development",
            "Content strategy and information architecture",
            "AI-ready structured content",
            "AI Features & Integrations",
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            "Website performance optimisation",
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            "Platform architecture and integrations",
            "Content management systems",
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        ],
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    }
}