{
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        "who": {
            "organisation": "Feel Created"
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            "Organisations planning a new website or digital platform",
            "Teams preparing for a website redesign, rebuild or major development",
            "Organisations that need to define requirements before design and development begin"
        ],
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            "Lack of clear priorities at project start",
            "Unclear user needs and behaviours",
            "Content gaps, duplication and underperformance",
            "Uncertainty about competitor strengths and weaknesses"
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            "Clear project priorities from the start",
            "Defined scope and direction",
            "Prioritised recommendations",
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    "service": {
        "name": "Digital planning & research",
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        "summary": "Digital planning and research that defines requirements, priorities and user needs before website or digital platform design and development begins."
    },
    "service_positioning": {
        "problems_solved": [
            "Lack of clear priorities at project start",
            "Unclear user needs and behaviours",
            "Content gaps, duplication and underperformance",
            "Uncertainty about competitor strengths and weaknesses"
        ],
        "content_focus": [
            "Defining goals, requirements and priorities before design or development",
            "Understanding user needs, behaviours and expectations",
            "Reviewing existing content structure, gaps and duplication",
            "Reviewing comparable platforms to understand sector expectations"
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    },
    "capabilities": [
        "Digital strategy and planning",
        "Digital discovery",
        "Website and digital platform planning",
        "Project requirements and priorities",
        "Stakeholder workshops and interviews",
        "User research",
        "User journeys and key tasks",
        "Content audits",
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        "Digital roadmaps",
        "Technical requirements"
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        "Lack of clear priorities at project start.",
        "Unclear user needs and behaviours.",
        "Content gaps, duplication and underperformance.",
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        "Digital planning and research",
        "Stakeholder workshops and requirements",
        "User research",
        "Content audits",
        "Competitor benchmarking",
        "Recommendations and roadmap"
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    "deliverables": [
        "Discovery and stakeholder workshops",
        "User research findings",
        "Website or platform requirements",
        "Content audit and recommendations",
        "Competitor and sector benchmarking",
        "Defined goals and success measures",
        "Prioritised recommendations",
        "Phased digital roadmap"
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    "outcomes": [
        "Clear project priorities from the start",
        "Defined scope and direction",
        "Prioritised recommendations",
        "Phased roadmap for delivery and improvement"
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        "Experience delivering complex digital platforms across public, private and membership organisations",
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    "sections": [
        {
            "id": "plan-before-you-build",
            "heading": "Plan before you build",
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            "content": [
                {
                    "type": "paragraph",
                    "text": "Digital strategy, planning and research to define what your website or digital platform needs to do before design or development begins. We take time to understand your organisation, your users and how your platform needs to work before decisions are made about structure, content, technology and delivery. That gives the project clear priorities from the start."
                }
            ]
        },
        {
            "id": "planning-research",
            "heading": "Planning & research",
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            "items": [
                "Stakeholder workshops and interviews",
                "Defining website or platform requirements",
                "Agreeing goals, priorities and success measures"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Good planning starts with a discovery phase that establishes what the project needs to achieve. We work with your team to define goals, requirements and priorities before moving into design or development. Workshops bring the right people together, surface different needs and help agree what matters most. This gives the project a clear starting point."
                }
            ]
        },
        {
            "id": "user-research",
            "heading": "User research",
            "type": "section",
            "items": [
                "Identifying user needs and behaviours",
                "Analysing journeys and key tasks",
                "Understanding barriers and friction points"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "User research helps us understand how people use your website or digital platform, what they need and where problems get in the way. We explore user needs, behaviours and expectations, ensuring your platform supports real tasks and journeys. What we learn helps inform decisions across UX, content and functionality."
                }
            ]
        },
        {
            "id": "content-audits",
            "heading": "Content audits",
            "type": "section",
            "items": [
                "Reviewing existing content and structure",
                "Identifying gaps and duplication",
                "Assessing content performance and relevance"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Content often shapes how a platform works more than design or technology. We review your existing content to see what you have, what is working and where there are gaps, duplication or opportunities to improve it."
                }
            ]
        },
        {
            "id": "competitor-benchmarking",
            "heading": "Competitor benchmarking",
            "type": "section",
            "items": [
                "Reviewing comparable platforms",
                "Identifying strengths and weaknesses",
                "Understanding expectations within your sector"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Competitor and sector benchmarking helps us understand what people may already expect from similar websites and digital platforms. We review similar organisations and platforms to see what works well, where problems appear and where your website could do things differently."
                }
            ]
        },
        {
            "id": "testimonial-681",
            "heading": "A trusted partner",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.",
                    "author": "Aaron Inglethorpe",
                    "role": "Web Manager",
                    "organisation": "University of Chichester"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1844",
            "heading": "Trusted, flexible and dependable",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.",
                    "author": "Emily Taylor Gregory",
                    "role": "Marketing Director",
                    "organisation": "FT Longitude"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1666",
            "heading": "Great to work with",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.",
                    "author": "Kalust Manukyan",
                    "role": "Marketing Manager",
                    "organisation": "Stanmore College"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-599",
            "heading": "Built around our needs",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.",
                    "author": "Michelle Fasted",
                    "role": "Marketing Manager",
                    "organisation": "APHA Scientific / DEFRA"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1857",
            "heading": "Supporting what’s next.",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.",
                    "author": "Dr. James Howard",
                    "role": "Director of the University of Liverpool Development Academy"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1855",
            "heading": "Teen Health",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.",
                    "author": "Laura Foster",
                    "role": "Team Leader",
                    "organisation": "Teen Health, Leicestershire County Council"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "recommendations-and-roadmap",
            "heading": "Recommendations and roadmap",
            "type": "section",
            "items": [
                "Prioritised recommendations",
                "Defined scope and direction",
                "Phased roadmap for delivery and improvement"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "The work ends with practical next steps. We bring the findings together into recommendations and a roadmap for delivery. You’ll know what to prioritise, what needs to happen next and what can be planned for later."
                }
            ]
        },
        {
            "id": "ft-longitude",
            "heading": "FT Longitude",
            "type": "section",
            "parent_id": "related-work",
            "parent_heading": "Related work",
            "content": [
                {
                    "type": "paragraph",
                    "text": "View project"
                }
            ]
        },
        {
            "id": "stanmore-college",
            "heading": "Stanmore College",
            "type": "section",
            "parent_id": "related-work",
            "parent_heading": "Related work",
            "content": [
                {
                    "type": "paragraph",
                    "text": "View project"
                }
            ]
        },
        {
            "id": "prosper-portal",
            "heading": "Prosper Portal",
            "type": "section",
            "parent_id": "related-work",
            "parent_heading": "Related work",
            "content": [
                {
                    "type": "paragraph",
                    "text": "View project"
                }
            ]
        },
        {
            "id": "jba-group-sites",
            "heading": "JBA Group Sites",
            "type": "section",
            "parent_id": "related-work",
            "parent_heading": "Related work",
            "content": [
                {
                    "type": "paragraph",
                    "text": "View project"
                }
            ]
        }
    ],
    "service_profile": {
        "service_type": "Digital planning & research",
        "profile_type": "service_page",
        "primary_topic": "Digital planning & research",
        "primary_audience": [
            "Organisations planning a new website or digital platform",
            "Teams preparing for a website redesign, rebuild or major development",
            "Organisations that need to define requirements before design and development begin"
        ]
    },
    "retrieval_topics": [
        "Digital planning & research",
        "Digital strategy",
        "Project requirements",
        "User journeys",
        "Content performance",
        "Digital discovery",
        "Discovery phase",
        "Website requirements",
        "Stakeholder interviews",
        "UX research",
        "Website strategy",
        "Website and digital platform planning"
    ],
    "organisation": {
        "name": "Feel Created",
        "url": "https://www.feelcreated.com/",
        "type": "Digital partner specialising in websites and digital platforms",
        "specialisms": [
            "Digital strategy and planning",
            "User experience (UX) design",
            "Accessibility and inclusive design",
            "WordPress design and development",
            "Content strategy and information architecture",
            "AI-ready structured content",
            "AI Features & Integrations",
            "Search optimisation and technical SEO",
            "Website performance optimisation",
            "Website security and technical governance",
            "Platform architecture and integrations",
            "Content management systems",
            "Digital audits and reviews",
            "Creative and marketing support",
            "Website maintenance and support"
        ],
        "service_model": "We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably."
    }
}