{
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    "sections": [
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            "heading": "Informed by strategic thinking. Shaped by experience.",
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                {
                    "type": "paragraph",
                    "text": "We help organisations define what their digital platforms need to achieve before design or development begins. Through research, workshops and planning, we shape clear, usable experiences built around real needs, creating systems that are easier to use, easier to manage and built for long-term success."
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                "We clarify direction",
                "We understand users",
                "We shape experiences"
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                {
                    "type": "paragraph",
                    "text": "For us, strategy is about clarity. It defines what a digital platform needs to achieve, who it needs to serve and how success will be measured. Experience is how those decisions take shape. It influences structure, journeys and interactions, helping platforms feel intuitive, purposeful and easy to use. Together, strategy and experience reduce risk, support better decision-making and create a stronger foundation for everything that follows."
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                "Stakeholder interviews",
                "Audience research",
                "Accessibility and inclusion considerations",
                "Content audits",
                "Technical reviews",
                "Competitor benchmarking"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Every project starts with understanding. We work closely with your team to explore goals, audiences, technical requirements and organisational priorities. The aim is simple: clarity before creation."
                }
            ],
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                {
                    "label": "Competitor benchmarking",
                    "url": "https://www.feelcreated.com/services/hosting-maintenance-support-optimisation/",
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                "Social media and campaign planning",
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                "Campaign strategy and content planning"
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            "content": [
                {
                    "type": "paragraph",
                    "text": "Clear strategy should be reflected in how your platform communicates. We bring content, messaging and visual direction together to create clear, consistent experiences that are easy to understand and act upon."
                }
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                {
                    "label": "Content strategy & planning",
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                "Clear content hierarchies",
                "Scalable taxonomy and categorisation",
                "User journey mapping",
                "Search and filtering design",
                "Navigation systems"
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            "content": [
                {
                    "type": "paragraph",
                    "text": "Once direction is defined, we shape the structure. Information architecture, navigation and user journeys are planned carefully so content is easy to find, understand and manage. Strong user experiences are built on clear structure."
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            ],
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                {
                    "label": "Content structure & taxonomy",
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                "Reducing project risk",
                "Aligning stakeholder expectations",
                "Validating assumptions",
                "Improving usability",
                "Avoiding costly changes later",
                "Increasing confidence in decisions"
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            "content": [
                {
                    "type": "paragraph",
                    "text": "Before development begins, we test assumptions, refine ideas and gather feedback. Prototypes help teams make informed decisions early, reducing risk and improving outcomes."
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                    "label": "Interaction testing",
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                {
                    "type": "testimonial",
                    "text": "It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.",
                    "author": "Aaron Inglethorpe",
                    "role": "Web Manager",
                    "organisation": "University of Chichester"
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                {
                    "type": "paragraph",
                    "text": "View project"
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            "heading": "Trusted, flexible and dependable",
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                {
                    "type": "testimonial",
                    "text": "Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.",
                    "author": "Emily Taylor Gregory",
                    "role": "Marketing Director",
                    "organisation": "FT Longitude"
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                    "text": "View project"
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            "heading": "Great to work with",
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                {
                    "type": "testimonial",
                    "text": "Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.",
                    "author": "Kalust Manukyan",
                    "role": "Marketing Manager",
                    "organisation": "Stanmore College"
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        {
            "id": "testimonial-599",
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                {
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                    "text": "We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.",
                    "author": "Michelle Fasted",
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            "heading": "Supporting what’s next.",
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                {
                    "type": "testimonial",
                    "text": "The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.",
                    "author": "Dr. James Howard",
                    "role": "Director of the University of Liverpool Development Academy"
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            "heading": "Teen Health",
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                    "type": "testimonial",
                    "text": "Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with the outcome and have already received lots of positive feedback from professionals, parents and children. The resources will continue supporting young people across Leicestershire for years to come.",
                    "author": "Laura Foster",
                    "role": "Team Leader",
                    "organisation": "Teen Health, Leicestershire County Council"
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