{ "meta": { "type": "service_page", "language": "en-GB", "last_updated": "2026-10-12", "ai_endpoint": "/services/information-architecture/ai.json", "source_page": "/services/information-architecture/" }, "retrieval_summary": { "what": "Feel Created provides information architecture services for websites and digital platforms, helping organisations plan website structures, navigation and content hierarchies. The service makes information easier to find and websites easier to manage, particularly for organisations with complex content or multiple audiences.", "who": { "organisation": "Feel Created" }, "relevant_for": [ "Digital and web managers", "Marketing and communications teams", "Content teams", "Website owners", "Organisations managing large or complex websites", "Teams planning a website redesign or restructure" ], "problems_solved": [ "Website navigation that makes information difficult to find", "Large websites with confusing page hierarchies or content organisation", "Multiple audiences needing different routes to information", "Website structures that have become difficult to maintain or expand" ], "key_results": [ "Websites easier to navigate and understand", "Information easier for people to find", "Clearer organisation of complex content", "Improved navigation for multiple audiences", "Website structures that accommodate future growth", "Simpler ongoing website management" ] }, "page": { "title": "Information architecture", "slug": "information-architecture", "url": "/services/information-architecture/", "canonical_url": "https://www.feelcreated.com/services/information-architecture/", "status": "published" }, "service": { "name": "Information architecture", "url": "/services/information-architecture/", "summary": "Feel Created provides information architecture services for websites and digital platforms, helping organisations plan website structures, navigation and content hierarchies. The service makes information easier to find and websites easier to manage, particularly for organisations with complex content or multiple audiences." }, "service_positioning": { "problems_solved": [ "Website navigation that makes information difficult to find", "Large websites with confusing page hierarchies or content organisation", "Multiple audiences needing different routes to information", "Website structures that have become difficult to maintain or expand" ], "content_focus": [ "Website structure and planning", "Website hierarchies and sitemaps", "Navigation and menu organisation", "Content grouping and relationships", "Taxonomy and classification", "Search and findability", "Information organisation for multiple audiences", "Scalable website structures" ] }, "capabilities": [ "Information architecture", "Website structure planning", "Website hierarchies", "Website sitemap planning", "Navigation design", "Content organisation", "Content taxonomy", "Content relationships", "Search and findability", "Website restructuring" ], "service_hierarchy": { "service_level": "individual_service" }, "when_to_use": [ "Website navigation that makes information difficult to find.", "Large websites with confusing page hierarchies or content organisation.", "Multiple audiences needing different routes to information.", "Website structures that have become difficult to maintain or expand." ], "activities": [ "Planning website structures and hierarchies", "Developing website sitemaps", "Designing navigation and menu structures", "Organising content around user needs", "Defining content groupings and relationships", "Structuring taxonomy and classification", "Planning pathways through complex information", "Supporting search and filtering structures", "Reviewing existing website navigation", "Refining website structure as requirements change" ], "deliverables": [ "Website sitemaps", "Page hierarchies", "Navigation and menu structures", "Content groupings and relationships", "Taxonomy and classification structures", "Information organisation recommendations", "Website restructuring plans" ], "outcomes": [ "Websites easier to navigate and understand", "Information easier for people to find", "Clearer organisation of complex content", "Improved navigation for multiple audiences", "Website structures that accommodate future growth", "Simpler ongoing website management" ], "related_services": [ { "name": "SEO & search optimisation", "relationship": "ongoing_support", "url": "/services/search-performance-technical-seo/" }, { "name": "UX design & user experience", "relationship": "supporting", "url": "/services/ux-design-user-experience/" }, { "name": "Digital planning & research", "relationship": "supporting", "url": "/services/digital-planning-research/" }, { "name": "Website design & build", "relationship": "supporting", "url": "/services/website-design-build/" }, { "name": "Content architecture", "relationship": "supporting", "url": "/services/content-architecture/" } ], "sections": [ { "id": "information-architecture-that-makes-websites-easier-to-navigate-understand-and-manage", "heading": "Information architecture that makes websites easier to navigate, understand and manage.", "type": "section", "content": [ { "type": "paragraph", "text": "We organise website structure, content and navigation around how people look for information, helping them find what they need without unnecessary complexity. This is especially useful for larger websites with multiple audiences, extensive content or navigation that has become difficult to manage." } ] }, { "id": "content-structure-and-organisation", "heading": "Content structure and organisation", "type": "section", "items": [ "Defining website hierarchies and content relationships", "Planning website sitemaps and page structures", "Organising content around user needs" ], "content": [ { "type": "paragraph", "text": "Clear structure underpins everything. We organise pages and content into logical groups, creating website hierarchies that make information easier to find and understand. This helps people navigate larger websites while giving your team a structure that can accommodate new content and services over time." } ] }, { "id": "navigation-and-discovery", "heading": "Navigation and discovery", "type": "section", "items": [ "Designing website navigation and menu structures", "Creating clear pathways through content", "Supporting search and filtering experiences" ], "content": [ { "type": "paragraph", "text": "As websites grow, finding information can become more difficult. We plan website navigation around how people look for information, organising menus, categories and pathways so they can move through your website more easily." } ] }, { "id": "organising-your-content", "heading": "Organising your content", "type": "section", "items": [ "Planning content categories and groupings", "Structuring taxonomy and classification", "Defining relationships between related information" ], "content": [ { "type": "paragraph", "text": "How information is grouped and labelled can make a significant difference to how easily people find it. We organise content into meaningful categories and define relationships between information, helping people explore related topics, use filters and find what they need." } ] }, { "id": "a-structure-your-team-can-manage", "heading": "A structure your team can manage", "type": "section", "items": [ "Planning manageable page hierarchies", "Supporting consistent navigation as content grows", "Making website structures easier to maintain" ], "content": [ { "type": "paragraph", "text": "Website structure needs to work for the people managing it, not just those using it. We plan page hierarchies, navigation and content groupings that are straightforward to maintain. This makes it easier for your team to add new information without making the website harder to navigate." } ] }, { "id": "testimonial-681", "heading": "A trusted partner", "type": "testimonial", "content": [ { "type": "testimonial", "text": "It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.", "author": "Aaron Inglethorpe", "role": "Web Manager", "organisation": "University of Chichester" } ], "section_role": "testimonial" }, { "id": "testimonial-1844", "heading": "Trusted, flexible and dependable", "type": "testimonial", "content": [ { "type": "testimonial", "text": "Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.", "author": "Emily Taylor Gregory", "role": "Marketing Director", "organisation": "FT Longitude" } ], "section_role": "testimonial" }, { "id": "testimonial-1666", "heading": "Great to work with", "type": "testimonial", "content": [ { "type": "testimonial", "text": "Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.", "author": "Kalust Manukyan", "role": "Marketing Manager", "organisation": "Stanmore College" } ], "section_role": "testimonial" }, { "id": "testimonial-599", "heading": "Built around our needs", "type": "testimonial", "content": [ { "type": "testimonial", "text": "We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.", "author": "Michelle Fasted", "role": "Marketing Manager", "organisation": "APHA Scientific / DEFRA" } ], "section_role": "testimonial" }, { "id": "testimonial-1857", "heading": "Supporting what’s next.", "type": "testimonial", "content": [ { "type": "testimonial", "text": "The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.", "author": "Dr. James Howard", "role": "Director of the University of Liverpool Development Academy" } ], "section_role": "testimonial" }, { "id": "prosper-portal", "heading": "Prosper Portal", "type": "section", "parent_id": "related-work", "parent_heading": "Related work", "content": [ { "type": "paragraph", "text": "View project" } ] }, { "id": "testimonial-1855", "heading": "Teen Health", "type": "testimonial", "content": [ { "type": "testimonial", "text": "Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.", "author": "Laura Foster", "role": "Team Leader", "organisation": "Teen Health, Leicestershire County Council" } ], "section_role": "testimonial" }, { "id": "structure-evolves-as-your-platform-grows", "heading": "Structure evolves as your platform grows", "type": "section", "items": [ "Refining structure as content grows", "Supporting new content types and requirements", "Maintaining clarity and consistency over time" ], "content": [ { "type": "paragraph", "text": "As your website grows, its structure needs to accommodate new content, services and audiences. We review and improve page hierarchies, navigation and content groupings as requirements change, helping your website remain straightforward to use and manage." } ] }, { "id": "stanmore-college", "heading": "Stanmore College", "type": "section", "parent_id": "related-work", "parent_heading": "Related work", "content": [ { "type": "paragraph", "text": "View project" } ] }, { "id": "university-of-chichester", "heading": "University of Chichester", "type": "section", "parent_id": "related-work", "parent_heading": "Related work", "content": [ { "type": "paragraph", "text": "View project" } ] }, { "id": "teen-health", "heading": "Teen Health", "type": "section", "parent_id": "related-work", "parent_heading": "Related work", "content": [ { "type": "paragraph", "text": "View project" } ] } ], "service_profile": { "service_type": "Information architecture", "profile_type": "service_page", "primary_topic": "Information architecture for websites and digital platforms", "primary_audience": [ "Digital and web managers", "Marketing and communications teams", "Content teams", "Website owners", "Organisations managing large or complex websites", "Teams planning a website redesign or restructure" ] }, "retrieval_topics": [ "Information architecture for websites and digital platforms", "Website structure planning", "Website hierarchies and sitemaps", "Website navigation design", "Content organisation and grouping", "Content taxonomy and classification", "Content relationships", "Website navigation and findability", "Website restructuring", "Search and filtering structures", "Information architecture for multiple audiences", "Information architecture" ], "organisation": { "name": "Feel Created", "url": "https://www.feelcreated.com/", "type": "Digital partner specialising in websites and digital platforms", "specialisms": [ "Digital strategy and planning", "User experience (UX) design", "Accessibility and inclusive design", "WordPress design and development", "Content strategy and information architecture", "AI-ready structured content", "AI Features & Integrations", "Search optimisation and technical SEO", "Website performance optimisation", "Website security and technical governance", "Platform architecture and integrations", "Content management systems", "Digital audits and reviews", "Creative and marketing support", "Website maintenance and support" ], "service_model": "We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably." } }