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            "No ongoing monitoring or optimisation of search performance"
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        "Websites not being discovered or indexed properly by search engines.",
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        "No ongoing monitoring or optimisation of search performance."
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        "Crawlability and indexing optimisation",
        "Technical audits and issue resolution",
        "Structured site architecture for search",
        "Core Web Vitals optimisation",
        "Performance monitoring and improvements",
        "Optimising assets, loading and rendering",
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        "Ensuring accessible, readable content structures",
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        "Structured site architecture",
        "Core Web Vitals optimisation",
        "Performance monitoring",
        "Content structure improvements",
        "Internal linking improvements"
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        "Better crawlability and indexing",
        "Improved website performance and user experience",
        "Clearer signals for search engines",
        "Data-led optimisation and continuous improvement"
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    "sections": [
        {
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            "heading": "Technical SEO services that help your website rank and perform.",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We improve crawlability, site structure, performance and content signals so search engines can access and understand your website."
                }
            ]
        },
        {
            "id": "technical-seo-foundations",
            "heading": "Technical SEO foundations",
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            "items": [
                "Crawlability and indexing optimisation",
                "Technical audits and issue resolution",
                "Structured site architecture for search"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Our technical SEO work focuses on the issues that affect how search engines access and understand your website. From crawlability and indexing to site architecture and technical audits, we identify problems and make improvements that support long-term search visibility."
                }
            ]
        },
        {
            "id": "performance-and-core-web-vitals",
            "heading": "Performance and Core Web Vitals",
            "type": "section",
            "items": [
                "Core Web Vitals optimisation",
                "Performance monitoring and improvements",
                "Optimising assets, loading and rendering"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Website performance directly affects how people experience your site and how it performs in search. We optimise speed, stability and responsiveness so your platform performs consistently across devices, supporting search performance and a better user experience."
                }
            ]
        },
        {
            "id": "clear-and-accessible-content",
            "heading": "Clear and accessible content",
            "type": "section",
            "items": [
                "Improving rendering for search engines",
                "Ensuring accessible, readable content structures",
                "Supporting consistent interpretation across devices"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Search engines need to interpret your content clearly and consistently. We review structure and presentation so content is easier for people to use and easier for search engines to understand."
                }
            ]
        },
        {
            "id": "connecting-your-content",
            "heading": "Connecting your content",
            "type": "section",
            "items": [
                "Structuring clear connections between content",
                "Improving internal linking",
                "Supporting content discovery"
            ],
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                {
                    "type": "paragraph",
                    "text": "Search performance depends on how your content is connected. We define how pages link together so content is easier to navigate, discover and understand for both people and search engines."
                }
            ]
        },
        {
            "id": "search-monitoring-and-insight",
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                "Search performance monitoring",
                "Identifying technical issues and opportunities",
                "Supporting data-led optimisation"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Search performance should be measured and understood. We track how your website performs in search, identifying technical issues and opportunities so you can see where improvements are needed and what to prioritise."
                }
            ]
        },
        {
            "id": "testimonial-681",
            "heading": "A trusted partner",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.",
                    "author": "Aaron Inglethorpe",
                    "role": "Web Manager",
                    "organisation": "University of Chichester"
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                {
                    "type": "testimonial",
                    "text": "Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.",
                    "author": "Emily Taylor Gregory",
                    "role": "Marketing Director",
                    "organisation": "FT Longitude"
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            "section_role": "testimonial"
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        {
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            "heading": "Great to work with",
            "type": "testimonial",
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                {
                    "type": "testimonial",
                    "text": "Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.",
                    "author": "Kalust Manukyan",
                    "role": "Marketing Manager",
                    "organisation": "Stanmore College"
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            ],
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        {
            "id": "testimonial-599",
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                    "text": "We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.",
                    "author": "Michelle Fasted",
                    "role": "Marketing Manager",
                    "organisation": "APHA Scientific / DEFRA"
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            "section_role": "testimonial"
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        {
            "id": "testimonial-1857",
            "heading": "Supporting what’s next.",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.",
                    "author": "Dr. James Howard",
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        {
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            "heading": "Teen Health",
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                {
                    "type": "testimonial",
                    "text": "Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.",
                    "author": "Laura Foster",
                    "role": "Team Leader",
                    "organisation": "Teen Health, Leicestershire County Council"
                }
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        {
            "id": "ongoing-search-optimisation",
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                "Ongoing technical improvements",
                "Adapting to search algorithm changes",
                "Supporting continuous optimisation"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Search performance needs ongoing attention. We continue to refine your platform as search requirements, technology and user behaviour change, helping maintain strong technical performance over time."
                }
            ]
        },
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                {
                    "type": "paragraph",
                    "text": "View project"
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                    "type": "paragraph",
                    "text": "View project"
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            "content": [
                {
                    "type": "paragraph",
                    "text": "View project"
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            "Content strategy and information architecture",
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            "Platform architecture and integrations",
            "Content management systems",
            "Digital audits and reviews",
            "Creative and marketing support",
            "Website maintenance and support"
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        "service_model": "We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably."
    }
}