{ "meta": { "type": "service_page", "language": "en-GB", "last_updated": "2026-10-12", "ai_endpoint": "/services/ux-design-user-experience/ai.json", "source_page": "/services/ux-design-user-experience/" }, "retrieval_summary": { "what": "UX design services for websites and digital platforms, helping organisations improve usability through user journeys, interaction design, wireframing, prototyping and accessible user experiences.", "who": { "organisation": "Feel Created" }, "relevant_for": [ "Digital and web managers", "Marketing and communications teams", "Website owners", "Organisations planning a new website or digital platform", "Teams looking to improve an existing website or user experience" ], "problems_solved": [ "Websites that are difficult to navigate or understand", "Assumptions about user needs leading to poor design decisions", "Lack of clear content structure affecting platform performance", "Inaccessible experiences for users with disabilities" ], "key_results": [ "Websites easier to navigate, understand and use", "Decisions based on real needs, not assumptions", "Reduced risk early in the process", "More inclusive platforms and improved usability for all users", "User experiences that can be reviewed and improved over time" ] }, "page": { "title": "UX design & user experience", "slug": "ux-design-user-experience", "url": "/services/ux-design-user-experience/", "canonical_url": "https://www.feelcreated.com/services/ux-design-user-experience/", "status": "published" }, "service": { "name": "UX design & user experience", "url": "/services/ux-design-user-experience/", "summary": "UX design services for websites and digital platforms, helping organisations improve usability through user journeys, interaction design, wireframing, prototyping and accessible user experiences." }, "service_positioning": { "problems_solved": [ "Websites that are difficult to navigate or understand", "Assumptions about user needs leading to poor design decisions", "Lack of clear content structure affecting platform performance", "Inaccessible experiences for users with disabilities" ], "content_focus": [ "User needs and behaviours", "Content hierarchies and navigation", "Interaction patterns and responsive design", "Prototyping and validation", "Accessibility and inclusive design", "Ongoing UX review and improvement" ] }, "capabilities": [ "User experience design", "Website UX design", "User journeys and user flows", "Interaction design", "Wireframing", "Interactive prototyping", "Usability testing", "Accessible UX design", "UX optimisation" ], "service_hierarchy": { "service_level": "individual_service" }, "when_to_use": [ "Websites that are difficult to navigate or understand.", "Assumptions about user needs leading to poor design decisions.", "Lack of clear content structure affecting platform performance.", "Inaccessible experiences for users with disabilities." ], "activities": [ "User experience design", "User journeys and flows", "Information architecture", "Navigation design", "Interaction design", "Wireframing", "Interactive prototyping", "User testing", "Accessibility design (WCAG 2.2 AA)", "Ongoing optimisation" ], "deliverables": [ "User journey maps", "User flows", "Website wireframes", "Interactive prototypes", "Interaction design specifications", "Interface design recommendations", "Usability testing findings", "UX improvement recommendations" ], "outcomes": [ "Websites easier to navigate, understand and use", "Decisions based on real needs, not assumptions", "Reduced risk early in the process", "More inclusive platforms and improved usability for all users", "User experiences that can be reviewed and improved over time" ], "related_services": [ { "name": "Website architecture & integrations", "relationship": "technical", "url": "/services/website-architecture-integrations/" }, { "name": "Accessibility audits & reviews", "relationship": "supporting", "url": "/services/accessibility-audits-reviews/" }, { "name": "Digital planning & research", "relationship": "supporting", "url": "/services/digital-planning-research/" }, { "name": "Information architecture", "relationship": "supporting", "url": "/services/information-architecture/" }, { "name": "Website design & build", "relationship": "supporting", "url": "/services/website-design-build/" } ], "sections": [ { "id": "we-design-websites-and-digital-platforms-around-the-people-who-use-them", "heading": "We design websites and digital platforms around the people who use them.", "type": "section", "content": [ { "type": "paragraph", "text": "Our UX design services focus on making websites easier to navigate, understand and use. From user journeys and wireframes to interaction design and prototyping, we help organisations create better digital experiences based on how people actually use their websites." } ] }, { "id": "understanding-users-and-needs", "heading": "Understanding users and needs", "type": "section", "items": [ "Understanding user needs and behaviours", "Identifying key tasks and user journeys", "Establishing usability goals", "Making informed design decisions" ], "content": [ { "type": "paragraph", "text": "Good UX design starts with understanding who will use your website and what they need to achieve. We work with your team to identify user needs, understand how people interact with your content and establish what a successful experience should look like. This helps us make informed design decisions that support both your organisation and the people using your website." } ] }, { "id": "content-structure-and-navigation", "heading": "Content structure and navigation", "type": "section", "items": [ "Creating clear, logical content hierarchies", "Designing navigation that helps people find their way", "Supporting content that scales as your platform grows", "Making content easier to find and manage" ], "content": [ { "type": "paragraph", "text": "Clear structure is essential to how a platform performs. We design information architecture that organises content clearly, so users can find what they need quickly. We also ensure content is consistent and easy-to-manage across the platform." } ] }, { "id": "interaction-and-interface-design", "heading": "Interaction and interface design", "type": "section", "key_points": [ "We design interactions that feel intuitive and purposeful.", "The focus is always on clarity, consistency and ease of use." ], "items": [ "Designing clear user journeys and flows", "Creating intuitive interaction patterns", "Ensuring consistency across pages and components", "Supporting responsive and device-friendly experiences" ], "content": [ { "type": "paragraph", "text": "We design interactions that feel intuitive and purposeful. This includes how users move through the platform, how actions are presented and how content responds across devices. The focus is always on clarity, consistency and ease of use." } ] }, { "id": "prototyping-and-validation", "heading": "Prototyping and validation", "type": "section", "items": [ "Wireframing key journeys and layouts", "Building interactive prototypes", "Testing ideas with real users where possible", "Refining before development starts" ], "content": [ { "type": "paragraph", "text": "Before development begins, we test and refine ideas. Using wireframes and interactive prototypes, we explore how people will use the platform. Usability testing helps us identify potential problems, make improvements and reduce risk before development starts." } ] }, { "id": "testimonial-681", "heading": "A trusted partner", "type": "testimonial", "content": [ { "type": "testimonial", "text": "It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.", "author": "Aaron Inglethorpe", "role": "Web Manager", "organisation": "University of Chichester" } ], "section_role": "testimonial" }, { "id": "testimonial-1844", "heading": "Trusted, flexible and dependable", "type": "testimonial", "content": [ { "type": "testimonial", "text": "Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.", "author": "Emily Taylor Gregory", "role": "Marketing Director", "organisation": "FT Longitude" } ], "section_role": "testimonial" }, { "id": "testimonial-1666", "heading": "Great to work with", "type": "testimonial", "content": [ { "type": "testimonial", "text": "Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.", "author": "Kalust Manukyan", "role": "Marketing Manager", "organisation": "Stanmore College" } ], "section_role": "testimonial" }, { "id": "testimonial-599", "heading": "Built around our needs", "type": "testimonial", "content": [ { "type": "testimonial", "text": "We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.", "author": "Michelle Fasted", "role": "Marketing Manager", "organisation": "APHA Scientific / DEFRA" } ], "section_role": "testimonial" }, { "id": "testimonial-1857", "heading": "Supporting what’s next.", "type": "testimonial", "content": [ { "type": "testimonial", "text": "The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.", "author": "Dr. James Howard", "role": "Director of the University of Liverpool Development Academy" } ], "section_role": "testimonial" }, { "id": "testimonial-1855", "heading": "Teen Health", "type": "testimonial", "content": [ { "type": "testimonial", "text": "Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.", "author": "Laura Foster", "role": "Team Leader", "organisation": "Teen Health, Leicestershire County Council" } ], "section_role": "testimonial" }, { "id": "accessibility-and-inclusive-design", "heading": "Accessibility and inclusive design", "type": "section", "items": [ "Designing to WCAG 2.2 AA standards", "Supporting assistive technologies", "Creating clear, readable interfaces", "Improving usability across all user groups" ], "content": [ { "type": "paragraph", "text": "Accessibility is part of how we design from the outset. We ensure experiences are usable by a wider range of people, supporting assistive technologies and aligning with recognised standards. This creates more inclusive platforms and improves usability for all users." } ] }, { "id": "ongoing-optimisation", "heading": "Ongoing optimisation", "type": "section", "items": [ "Analysing user behaviour and feedback", "Identifying friction points and improvements", "Iterating on journeys and interactions", "Supporting long-term platform development" ], "content": [ { "type": "paragraph", "text": "User experience doesn’t stop at launch. We continue to review, test and refine platforms based on real usage. We identify opportunities for improvement and refine the experience over time." } ] }, { "id": "apha-scientific", "heading": "APHA Scientific", "type": "section", "parent_id": "related-work", "parent_heading": "Related work", "content": [ { "type": "paragraph", "text": "View project" } ] }, { "id": "ft-longitude", "heading": "FT Longitude", "type": "section", "parent_id": "related-work", "parent_heading": "Related work", "content": [ { "type": "paragraph", "text": "View project" } ] }, { "id": "jba-group-sites", "heading": "JBA Group Sites", "type": "section", "parent_id": "related-work", "parent_heading": "Related work", "content": [ { "type": "paragraph", "text": "View project" } ] } ], "service_profile": { "service_type": "UX design & user experience", "profile_type": "service_page", "primary_topic": "UX design services and user experience design", "primary_audience": [ "Digital and web managers", "Marketing and communications teams", "Website owners", "Organisations planning a new website or digital platform", "Teams looking to improve an existing website or user experience" ] }, "retrieval_topics": [ "UX design services and user experience design", "UX design services", "User experience design", "Website UX design", "UX design agency", "User journeys and user flows", "Interaction design", "Prototyping", "Website usability", "Accessible UX design", "User experience optimisation", "Wireframing" ], "organisation": { "name": "Feel Created", "url": "https://www.feelcreated.com/", "type": "Digital partner specialising in websites and digital platforms", "specialisms": [ "Digital strategy and planning", "User experience (UX) design", "Accessibility and inclusive design", "WordPress design and development", "Content strategy and information architecture", "AI-ready structured content", "AI Features & Integrations", "Search optimisation and technical SEO", "Website performance optimisation", "Website security and technical governance", "Platform architecture and integrations", "Content management systems", "Digital audits and reviews", "Creative and marketing support", "Website maintenance and support" ], "service_model": "We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably." } }