Website architecture & integrations
Source page: https://www.feelcreated.com/services/website-architecture-integrations/
Structured JSON: https://www.feelcreated.com/services/website-architecture-integrations/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: service_page
Language: en-GB
Last updated: 2026-10-22
Retrieval summary
What: Feel Created designs website architecture and integrations that connect WordPress websites and digital platforms with APIs, CRMs, third-party services, internal systems and data sources, reducing manual processes and improving how information moves between systems.
Who
Organisation: Feel Created
Relevant for
- Digital and web managers
- IT and technical teams
- Marketing and communications teams
- Organisations planning complex websites or digital platforms
- Teams needing to connect websites with existing systems and services
Problems solved
- Websites operating in isolation from wider systems
- Manual processes and duplication due to disconnected systems
- Complexity and difficulty in maintaining platforms
- Inconsistent or conflicting data across systems
- Connecting websites with existing systems and services
- Managing data flows between platforms
- Ensuring performance and reliability
- Planning for future growth
Key results
- Information flows consistently across connected systems
- Reduced manual processes and duplication
- More consistent data across platforms
- Platforms that are stable and maintainable
- Architecture aligned with organisational needs
- Flexible foundations that support future growth
- Reduced risk of unnecessary redevelopment as requirements change
Service
Name: Website architecture & integrations
Url: /services/website-architecture-integrations/
Summary: Feel Created designs website architecture and integrations that connect WordPress websites and digital platforms with APIs, CRMs, third-party services, internal systems and data sources, reducing manual processes and improving how information moves between systems.
Service positioning
Problems solved
- Websites operating in isolation from wider systems
- Manual processes and duplication due to disconnected systems
- Complexity and difficulty in maintaining platforms
- Inconsistent or conflicting data across systems
- Connecting websites with existing systems and services
- Managing data flows between platforms
- Ensuring performance and reliability
- Planning for future growth
Content focus
- Website and platform architecture
- API integration
- Website integrations
- CRM integration
- Third-party integrations
- Integration strategy
- Data flow between systems
- Technical planning
- Scalability and future growth
- Performance, reliability and maintainability
Capabilities
- Website Architecture
- Platform Architecture
- API Integration
- Website Integrations
- CRM Integration
- Third-Party Integrations
- Systems Integration
- Data Flow Design
- Integration Strategy
- Technical Planning
- Scalable Website Infrastructure
Service hierarchy
Service level: individual_service
When to use
- Websites operating in isolation from wider systems.
- Manual processes and duplication due to disconnected systems.
- Complexity and difficulty in maintaining platforms.
- Inconsistent or conflicting data across systems.
- Connecting websites with existing systems and services.
- Managing data flows between platforms.
- Ensuring performance and reliability.
- Planning for future growth.
Activities
- Platform architecture
- System integrations
- API integrations
- CRM integration
- Third-party platform connections
- Data flow design
- Scalable website infrastructure
- Technical planning
- Performance and security
- Long-term maintainability
Deliverables
- Integration strategy and API design
- Platform architecture and structure
- Integration requirements and data flow definition
- API integrations and system connections
- Scalable website infrastructure
Outcomes
- Information flows consistently across connected systems
- Reduced manual processes and duplication
- More consistent data across platforms
- Platforms that are stable and maintainable
- Architecture aligned with organisational needs
- Flexible foundations that support future growth
- Reduced risk of unnecessary redevelopment as requirements change
Related services
Enterprise WordPress Development
Relationship: primary
Url: /services/enterprise-wordpress-development/
Accessibility audits & reviews
Relationship: supporting
Url: /services/accessibility-audits-reviews/
Custom WordPress development
Relationship: primary
Url: /services/custom-wordpress-development/
UX design & user experience
Relationship: supporting
Url: /services/ux-design-user-experience/
AI features & integrations
Relationship: supporting
Url: /services/ai-features-integrations/
Website design & build
Relationship: supporting
Url: /services/website-design-build/
Sections
Platforms that bring your systems together and support how your organisation works.
Content
Item 1
Text: Your website should work as part of your wider systems, not sit separately from them. We design platforms that integrate the systems your organisation relies on, from CRMs and third-party platforms to internal tools and data sources. Creating a flexible, reliable platform that supports change and grows with your organisation.
Connecting systems and services
Items
- Connecting CRMs and third-party platforms
- Supporting API-driven integrations
- Reducing manual processes and duplication
Content
Item 1
Text: Modern platforms rarely operate in isolation. Our platform architecture work focuses on how websites connect with the wider systems your organisation relies on. From CRMs and third-party platforms to internal tools and data sources, we can help. This ensures information flows consistently, reduces manual processes and allows your platform to work as a connected system rather than a collection of separate parts.
Integration strategy and APIs
Items
- Defining integration requirements and data flows
- Designing API integrations and connections
- Supporting analytics and tracking tools
- Ensuring integrations are secure and reliable
Content
Item 1
Text: We plan API integrations around what information needs to move between systems, where that data is managed and how each connection should work. We structure integrations to remain stable, reliable and maintainable as systems and requirements change.
Platform architecture and structure
Items
- Structuring platforms for clarity and scalability
- Supporting modular, component-based systems
- Aligning architecture with content and UX
Content
Item 1
Text: We plan the website architecture around the systems, services and data your organisation relies on. This helps create a platform that is easier to manage, integrate and extend, with a technical structure that can support new services and requirements over time.
Data flow and integration architecture
Items
- Structuring data for reuse and consistency
- Supporting content across multiple systems
- Reducing duplication and manual updates
Content
Item 1
Text: We define how content and data flow through your platform, ensuring information is consistent, reusable and available where it’s needed, without duplication or conflicting data across systems.
A trusted partner
Content
Item 1
Text: It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.
Author: Aaron Inglethorpe
Role: Web Manager
Organisation: University of Chichester
Section role: testimonial
Trusted, flexible and dependable
Content
Item 1
Text: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
Author: Emily Taylor Gregory
Role: Marketing Director
Organisation: FT Longitude
Section role: testimonial
Great to work with
Content
Item 1
Text: Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.
Author: Kalust Manukyan
Role: Marketing Manager
Organisation: Stanmore College
Section role: testimonial
Built around our needs
Content
Item 1
Text: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.
Author: Michelle Fasted
Role: Marketing Manager
Organisation: APHA Scientific / DEFRA
Section role: testimonial
Supporting what’s next.
Content
Item 1
Text: The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.
Author: Dr. James Howard
Role: Director of the University of Liverpool Development Academy
Section role: testimonial
Teen Health
Content
Item 1
Text: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.
Author: Laura Foster
Role: Team Leader
Organisation: Teen Health, Leicestershire County Council
Section role: testimonial
Scalability and future growth
Items
- Supporting future integrations and services
- Designing flexible platform foundations
- Reducing long-term redevelopment risk
Content
Item 1
Text: Platforms should be designed to handle change. We create flexible foundations that allow your platform to grow, whether that means new integrations, new functionality or evolving organisational needs. Reducing the need for rebuilds keeps your platform effective as requirements change.
Support and ongoing development
Items
- Supporting new system connections
- Reviewing and improving integrations
- Maintaining performance and reliability
Content
Item 1
Text: Your platform architecture needs to adapt as systems evolve and requirements change. We continue to support and refine your platform as systems change, integrations evolve and new requirements emerge. Keeping your platform stable, relevant and aligned with how your organisation operates.
In practice
Content
Item 1
Text: We design and develop platforms that connect systems, support content and are ready to scale with organisations over time.
FT Longitude
Parent id: in-practice
Parent heading: In practice
Content
Item 1
Text: View project
Prosper Portal
Parent id: in-practice
Parent heading: In practice
Content
Item 1
Text: View project
Service profile
Service type: Website architecture & integrations
Profile type: service_page
Primary topic: Website architecture and integrations for complex WordPress websites and digital platforms
Primary audience
- Digital and web managers
- IT and technical teams
- Marketing and communications teams
- Organisations planning complex websites or digital platforms
- Teams needing to connect websites with existing systems and services
Technology stack
Cms: WordPress
Integration
- API integrations
- CRM integration
Retrieval topics
- Website architecture and integrations for complex WordPress websites and digital platforms
- Connecting systems and services
- Integration strategy and APIs
- Platform architecture and structure
- Scalability and future growth
- Support and ongoing development
- System integrations
- API design
- Platform scalability
- Website Architecture
- API Integration
- Website Integrations
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.