{
    "meta": {
        "type": "service_page",
        "language": "en-GB",
        "last_updated": "2026-10-12",
        "ai_endpoint": "/services/website-performance-optimisation/ai.json",
        "source_page": "/services/website-performance-optimisation/"
    },
    "retrieval_summary": {
        "what": "Feel Created provides website performance optimisation for WordPress websites and digital platforms, improving website speed, Core Web Vitals, responsiveness and reliability by identifying performance issues and making targeted technical improvements.",
        "who": {
            "organisation": "Feel Created"
        },
        "relevant_for": [
            "Digital and web managers",
            "Marketing and communications teams",
            "Website owners",
            "IT and technical teams",
            "Organisations experiencing website performance or reliability issues",
            "Teams responsible for maintaining and improving existing WordPress websites"
        ],
        "problems_solved": [
            "Slow website loading",
            "Poor WordPress performance",
            "Poor Core Web Vitals",
            "Layout shifts and visual instability",
            "Slow or unresponsive interactions",
            "Inconsistent performance across devices and networks",
            "Performance degradation as websites grow",
            "Unnecessary scripts, assets and loading overhead"
        ],
        "key_results": [
            "Improved website and page load speed",
            "Improved Core Web Vitals",
            "Faster and more responsive interactions",
            "Reduced layout shifts and instability",
            "Better performance across devices and networks",
            "Reduced unnecessary loading and front-end overhead",
            "Clear priorities for further performance improvements",
            "Ongoing performance monitoring and optimisation"
        ]
    },
    "page": {
        "title": "Website performance optimisation",
        "slug": "website-performance-optimisation",
        "url": "/services/website-performance-optimisation/",
        "canonical_url": "https://www.feelcreated.com/services/website-performance-optimisation/",
        "status": "published"
    },
    "service": {
        "name": "Website performance optimisation",
        "url": "/services/website-performance-optimisation/",
        "summary": "Feel Created provides website performance optimisation for WordPress websites and digital platforms, improving website speed, Core Web Vitals, responsiveness and reliability by identifying performance issues and making targeted technical improvements."
    },
    "service_positioning": {
        "problems_solved": [
            "Slow website loading",
            "Poor WordPress performance",
            "Poor Core Web Vitals",
            "Layout shifts and visual instability",
            "Slow or unresponsive interactions",
            "Inconsistent performance across devices and networks",
            "Performance degradation as websites grow",
            "Unnecessary scripts, assets and loading overhead"
        ],
        "content_focus": [
            "Website performance optimisation",
            "Website speed and loading performance",
            "Core Web Vitals",
            "Front-end performance",
            "Image and asset optimisation",
            "Caching and loading efficiency",
            "Performance across devices and networks",
            "Performance issue diagnosis",
            "Ongoing performance monitoring and optimisation"
        ]
    },
    "capabilities": [
        "Website performance optimisation",
        "Page speed optimisation",
        "Core Web Vitals optimisation",
        "Front-end performance optimisation",
        "Image and asset optimisation",
        "Caching and loading optimisation",
        "Technical performance assessment",
        "Performance issue diagnosis",
        "Interaction responsiveness",
        "Performance monitoring"
    ],
    "service_hierarchy": {
        "service_level": "individual_service"
    },
    "when_to_use": [
        "Slow website loading.",
        "Poor WordPress performance.",
        "Poor Core Web Vitals.",
        "Layout shifts and visual instability.",
        "Slow or unresponsive interactions.",
        "Inconsistent performance across devices and networks.",
        "Performance degradation as websites grow.",
        "Unnecessary scripts, assets and loading overhead."
    ],
    "activities": [
        "Website performance assessment",
        "Page speed optimisation",
        "Core Web Vitals optimisation",
        "Front-end performance optimisation",
        "Image and asset optimisation",
        "Testing across devices and networks",
        "Performance issue diagnosis",
        "Interaction responsiveness improvement",
        "Performance monitoring",
        "Ongoing optimisation"
    ],
    "deliverables": [
        "Performance assessment",
        "Prioritised list of fixes",
        "Optimised pages and assets",
        "Ongoing performance monitoring"
    ],
    "outcomes": [
        "Improved website and page load speed",
        "Improved Core Web Vitals",
        "Faster and more responsive interactions",
        "Reduced layout shifts and instability",
        "Better performance across devices and networks",
        "Reduced unnecessary loading and front-end overhead",
        "Clear priorities for further performance improvements",
        "Ongoing performance monitoring and optimisation"
    ],
    "related_services": [
        {
            "name": "Technical SEO, structured content & AI systems",
            "relationship": "search_visibility",
            "url": "/services/technical-seo-structured-content-and-ai-systems/"
        },
        {
            "name": "Hosting, maintenance, support & optimisation",
            "relationship": "ongoing_support",
            "url": "/services/hosting-maintenance-support-optimisation/"
        },
        {
            "name": "Website security audits & monitoring",
            "relationship": "strategy",
            "url": "/services/website-security-audits-monitoring/"
        },
        {
            "name": "Ongoing development & improvement",
            "relationship": "supporting",
            "url": "/services/ongoing-development-improvement/"
        },
        {
            "name": "SEO & search optimisation",
            "relationship": "ongoing_support",
            "url": "/services/search-performance-technical-seo/"
        },
        {
            "name": "Managed WordPress hosting",
            "relationship": "primary",
            "url": "/services/managed-wordpress-hosting/"
        }
    ],
    "sections": [
        {
            "id": "website-performance-optimisation-that-improves-speed-stability-and-reliability",
            "heading": "Website performance optimisation that improves speed, stability and reliability.",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We improve website speed and performance by identifying what’s slowing your site down and making targeted improvements to loading, responsiveness and Core Web Vitals. From WordPress performance to images, scripts and front-end code, we focus on the issues that make a measurable difference."
                }
            ]
        },
        {
            "id": "our-performance-optimisation-approach",
            "heading": "Our performance optimisation approach",
            "type": "section",
            "items": [
                "Reviewing page speed and loading behaviour",
                "Testing Core Web Vitals and responsiveness",
                "Identifying performance bottlenecks and inefficiencies"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Good performance starts with understanding what’s slowing your website down. We assess page speed, loading behaviour and Core Web Vitals across different devices and connections, identifying bottlenecks and unnecessary overhead. This gives us a clear picture of what needs fixing and where improvements will make the biggest difference."
                }
            ]
        },
        {
            "id": "website-speed-and-loading-performance",
            "heading": "Website speed and loading performance",
            "type": "section",
            "items": [
                "Improving website and page load speed",
                "Optimising images, scripts and other assets",
                "Improving caching and reducing unnecessary loading"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Slow websites frustrate users and can become progressively worse as content, functionality and third-party services are added. We improve website loading speed by addressing the causes rather than chasing a single performance score. That can include optimising images and scripts, reducing unnecessary requests, improving caching and removing front-end bottlenecks."
                }
            ]
        },
        {
            "id": "performance-across-devices",
            "heading": "Performance across devices",
            "type": "section",
            "items": [
                "Testing performance across devices",
                "Identifying issues on slower connections",
                "Improving consistency across environments"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "People access websites across a wide range of devices and connection speeds. We test and optimise performance across mobile, tablet and desktop, including slower connections, to create a faster and more consistent experience."
                }
            ]
        },
        {
            "id": "core-web-vitals-and-performance-stability",
            "heading": "Core Web Vitals and performance stability",
            "type": "section",
            "items": [
                "Improving Core Web Vitals",
                "Reducing layout shifts and instability",
                "Improving interaction responsiveness"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Website performance isn’t only about how quickly a page appears. We assess Core Web Vitals including loading performance, visual stability and interaction responsiveness, then address the technical issues affecting them. This improves the experience for users while supporting the technical performance signals used by Google."
                }
            ]
        },
        {
            "id": "testimonial-681",
            "heading": "A trusted partner",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.",
                    "author": "Aaron Inglethorpe",
                    "role": "Web Manager",
                    "organisation": "University of Chichester"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1844",
            "heading": "Trusted, flexible and dependable",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.",
                    "author": "Emily Taylor Gregory",
                    "role": "Marketing Director",
                    "organisation": "FT Longitude"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1666",
            "heading": "Great to work with",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.",
                    "author": "Kalust Manukyan",
                    "role": "Marketing Manager",
                    "organisation": "Stanmore College"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-599",
            "heading": "Built around our needs",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.",
                    "author": "Michelle Fasted",
                    "role": "Marketing Manager",
                    "organisation": "APHA Scientific / DEFRA"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1857",
            "heading": "Supporting what’s next.",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.",
                    "author": "Dr. James Howard",
                    "role": "Director of the University of Liverpool Development Academy"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1855",
            "heading": "Teen Health",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.",
                    "author": "Laura Foster",
                    "role": "Team Leader",
                    "organisation": "Teen Health, Leicestershire County Council"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "findings-and-improvements",
            "heading": "Findings and improvements",
            "type": "section",
            "items": [
                "Highlighting performance issues",
                "Explaining impact and priority",
                "Clear steps for improvement"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Performance testing is only useful if it leads to action. We identify what’s slowing your website down, explain the impact and prioritise improvements based on their likely benefit. Where we’re carrying out the optimisation work, we can implement and test those changes rather than simply handing over a performance report."
                }
            ]
        },
        {
            "id": "maintaining-performance-over-time",
            "heading": "Maintaining performance over time",
            "type": "section",
            "items": [
                "Ongoing performance monitoring",
                "Supporting optimisation over time",
                "Maintaining speed and stability"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Website performance can deteriorate as content, plugins, integrations and functionality change. We provide ongoing monitoring and optimisation to help maintain speed, stability and Core Web Vitals as your website grows."
                }
            ]
        },
        {
            "id": "in-practice",
            "heading": "In practice",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "We improve website performance by identifying issues that affect speed and stability, creating faster and more reliable experiences."
                }
            ]
        },
        {
            "id": "ft-longitude",
            "heading": "FT Longitude",
            "type": "section",
            "parent_id": "in-practice",
            "parent_heading": "In practice",
            "content": [
                {
                    "type": "paragraph",
                    "text": "View project"
                }
            ]
        },
        {
            "id": "university-of-chichester",
            "heading": "University of Chichester",
            "type": "section",
            "parent_id": "in-practice",
            "parent_heading": "In practice",
            "content": [
                {
                    "type": "paragraph",
                    "text": "View project"
                }
            ]
        }
    ],
    "service_profile": {
        "service_type": "Website performance optimisation",
        "profile_type": "service_page",
        "primary_topic": "Website performance optimisation",
        "primary_audience": [
            "Digital and web managers",
            "Marketing and communications teams",
            "Website owners",
            "IT and technical teams",
            "Organisations experiencing website performance or reliability issues",
            "Teams responsible for maintaining and improving existing WordPress websites"
        ]
    },
    "technology_stack": {
        "cms": "WordPress"
    },
    "retrieval_topics": [
        "Website performance optimisation",
        "Speed and loading performance",
        "Performance across devices",
        "Core Web Vitals and performance stability",
        "Findings and improvements",
        "Maintaining performance over time",
        "Page speed optimisation",
        "Core Web Vitals optimisation",
        "Front-end performance optimisation",
        "Image and asset optimisation",
        "Caching and loading optimisation",
        "Technical performance assessment"
    ],
    "organisation": {
        "name": "Feel Created",
        "url": "https://www.feelcreated.com/",
        "type": "Digital partner specialising in websites and digital platforms",
        "specialisms": [
            "Digital strategy and planning",
            "User experience (UX) design",
            "Accessibility and inclusive design",
            "WordPress design and development",
            "Content strategy and information architecture",
            "AI-ready structured content",
            "AI Features & Integrations",
            "Search optimisation and technical SEO",
            "Website performance optimisation",
            "Website security and technical governance",
            "Platform architecture and integrations",
            "Content management systems",
            "Digital audits and reviews",
            "Creative and marketing support",
            "Website maintenance and support"
        ],
        "service_model": "We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably."
    }
}