{
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        "last_updated": "2026-10-12",
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    },
    "retrieval_summary": {
        "what": "Feel Created provides AI SEO services that improve content structure, signals and context so search engines and AI systems can more easily understand, retrieve and use website content in answers, summaries and conversational search.",
        "who": {
            "organisation": "Feel Created"
        },
        "relevant_for": [
            "Digital and web managers",
            "Marketing and communications teams",
            "SEO and content teams",
            "Website owners"
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        "problems_solved": [
            "Content can rank well but still not be used by AI systems",
            "Visibility issues need to be clearly understood before they can be improved",
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            "Content structured to support search and AI discovery",
            "Clear priorities for improving AI search visibility",
            "Ongoing adaptation as search behaviour and AI systems change"
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    "service": {
        "name": "AI SEO services & AI search optimisation",
        "url": "/services/zero-click-ai-search-optimisation/",
        "summary": "Feel Created provides AI SEO services that improve content structure, signals and context so search engines and AI systems can more easily understand, retrieve and use website content in answers, summaries and conversational search."
    },
    "service_positioning": {
        "problems_solved": [
            "Content can rank well but still not be used by AI systems",
            "Visibility issues need to be clearly understood before they can be improved",
            "Search behaviour is continuing to evolve, requiring ongoing adaptation"
        ],
        "content_focus": [
            "AI search visibility",
            "Google AI Overviews",
            "Zero-click search",
            "Content structure for AI understanding",
            "Topics, entities and content relationships",
            "Answer-focused content",
            "Ongoing AI search optimisation"
        ]
    },
    "capabilities": [
        "AI search optimisation",
        "Answer engine optimisation",
        "AI search visibility analysis",
        "Structured content and content architecture",
        "Zero-click search optimisation"
    ],
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    },
    "when_to_use": [
        "Content can rank well but still not be used by AI systems.",
        "Visibility issues need to be clearly understood before they can be improved.",
        "Search behaviour is continuing to evolve, requiring ongoing adaptation."
    ],
    "activities": [
        "Assessing visibility across search engines and AI platforms",
        "Identifying AI search visibility gaps",
        "Structuring content around clear topics and entities",
        "Defining relationships between content",
        "Creating answer-focused content",
        "Structuring headings and sections for extraction",
        "Improving content structure, signals and context",
        "Supporting featured snippets and AI summaries",
        "Prioritising opportunities for improvement",
        "Ongoing content optimisation"
    ],
    "deliverables": [
        "Visibility gap analysis",
        "Impact and priority explanation",
        "Clear steps for improvement"
    ],
    "outcomes": [
        "Improved chances of content being used in AI-generated answers and summaries",
        "Better understanding of visibility gaps across AI and search platforms",
        "Content structured to support search and AI discovery",
        "Clear priorities for improving AI search visibility",
        "Ongoing adaptation as search behaviour and AI systems change"
    ],
    "related_services": [
        {
            "name": "SEO & search optimisation",
            "relationship": "ongoing_support",
            "url": "/services/search-performance-technical-seo/"
        },
        {
            "name": "Digital planning & research",
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        {
            "name": "Content architecture",
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            "url": "/services/content-architecture/"
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    ],
    "sections": [
        {
            "id": "content-that-gets-used-not-just-found",
            "heading": "Content that gets used, not just found",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "Our AI SEO services help your content appear in answers, summaries and conversational search. We improve content structure, signals and context so search engines and AI tools can understand what your pages are about and when they’re useful."
                }
            ]
        },
        {
            "id": "how-ai-search-is-changing-visibility",
            "heading": "How AI search is changing visibility",
            "type": "section",
            "key_points": [
                "Search is no longer just about ranking pages.",
                "Content can rank well and still not be used by AI systems."
            ],
            "items": [
                "Understanding how AI systems interpret content",
                "Identifying where visibility is lost",
                "Reviewing how your content supports answer generation"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Search is no longer just about ranking pages. Content can rank well and still not be used by AI systems. AI systems generate answers by combining information from multiple sources. Your content needs to be structured so it can be understood and reused, not just optimised for keywords."
                }
            ]
        },
        {
            "id": "content-structured-for-ai-understanding",
            "heading": "Content structured for AI understanding",
            "type": "section",
            "items": [
                "Structuring content around clear topics and entities",
                "Defining relationships between content",
                "Supporting consistent, structured content models"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Content needs to be organised so it can be understood by both people and machines, not just published and left to be interpreted. We structure content around clear topics, entities and relationships, helping AI systems understand meaning and context and improving how your content is selected and used in AI-driven search results."
                }
            ]
        },
        {
            "id": "answer-ready-content-and-formatting",
            "heading": "Answer-ready content and formatting",
            "type": "section",
            "items": [
                "Creating clear, answer-focused content",
                "Structuring headings and sections for extraction",
                "Supporting featured snippets and AI summaries"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "AI systems are better able to interpret and reuse content that is clear, direct and easy to extract from the web page. We optimise how content is written and formatted so it can be used in summaries, answers and featured results. The approach increases the chances of your content being used without requiring a click-through."
                }
            ]
        },
        {
            "id": "ai-search-visibility-across-platforms",
            "heading": "AI search visibility across platforms",
            "type": "section",
            "content": [
                {
                    "type": "paragraph",
                    "text": "Your content now needs to perform across traditional search and AI-driven discovery. We assess visibility across search engines, AI assistants and answer platforms, identifying opportunities to improve how often your content is found, understood and used."
                }
            ]
        },
        {
            "id": "findings-and-next-steps",
            "heading": "Findings and next steps",
            "type": "section",
            "items": [
                "Highlighting visibility gaps",
                "Explaining impact and priority",
                "Clear steps for improvement"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "We identify gaps in your AI search visibility, explain their impact and prioritise practical improvements. This gives you a clear plan for strengthening how your website performs across AI search and traditional search."
                }
            ]
        },
        {
            "id": "testimonial-681",
            "heading": "A trusted partner",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.",
                    "author": "Aaron Inglethorpe",
                    "role": "Web Manager",
                    "organisation": "University of Chichester"
                }
            ],
            "section_role": "testimonial"
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            "heading": "Trusted, flexible and dependable",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.",
                    "author": "Emily Taylor Gregory",
                    "role": "Marketing Director",
                    "organisation": "FT Longitude"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1666",
            "heading": "Great to work with",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.",
                    "author": "Kalust Manukyan",
                    "role": "Marketing Manager",
                    "organisation": "Stanmore College"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-599",
            "heading": "Built around our needs",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.",
                    "author": "Michelle Fasted",
                    "role": "Marketing Manager",
                    "organisation": "APHA Scientific / DEFRA"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1857",
            "heading": "Supporting what’s next.",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.",
                    "author": "Dr. James Howard",
                    "role": "Director of the University of Liverpool Development Academy"
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            ],
            "section_role": "testimonial"
        },
        {
            "id": "testimonial-1855",
            "heading": "Teen Health",
            "type": "testimonial",
            "content": [
                {
                    "type": "testimonial",
                    "text": "Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.",
                    "author": "Laura Foster",
                    "role": "Team Leader",
                    "organisation": "Teen Health, Leicestershire County Council"
                }
            ],
            "section_role": "testimonial"
        },
        {
            "id": "adapting-to-evolving-search-behaviour",
            "heading": "Adapting to evolving search behaviour",
            "type": "section",
            "items": [
                "Supporting ongoing content optimisation",
                "Adapting to changes in AI search",
                "Maintaining long-term visibility"
            ],
            "content": [
                {
                    "type": "paragraph",
                    "text": "Search behaviour is continuing to evolve. We support ongoing refinement, helping your content adapt to new search behaviours, AI systems and changing expectations. This helps your content remain useful and adaptable as search behaviour and AI systems change."
                }
            ]
        },
        {
            "id": "ft-longitude",
            "heading": "FT Longitude",
            "type": "section",
            "parent_id": "related-work",
            "parent_heading": "Related work",
            "content": [
                {
                    "type": "paragraph",
                    "text": "View project"
                }
            ]
        },
        {
            "id": "apha-scientific",
            "heading": "APHA Scientific",
            "type": "section",
            "parent_id": "related-work",
            "parent_heading": "Related work",
            "content": [
                {
                    "type": "paragraph",
                    "text": "View project"
                }
            ]
        },
        {
            "id": "university-of-chichester",
            "heading": "University of Chichester",
            "type": "section",
            "parent_id": "related-work",
            "parent_heading": "Related work",
            "content": [
                {
                    "type": "paragraph",
                    "text": "View project"
                }
            ]
        }
    ],
    "service_profile": {
        "service_type": "AI SEO services & AI search optimisation",
        "profile_type": "service_page",
        "primary_topic": "AI SEO and AI search optimisation",
        "primary_audience": [
            "Digital and web managers",
            "Marketing and communications teams",
            "SEO and content teams",
            "Website owners"
        ]
    },
    "retrieval_topics": [
        "AI SEO and AI search optimisation",
        "AI SEO services",
        "AI search visibility",
        "Google AI Overviews",
        "Generative engine optimisation",
        "Zero-click search",
        "Content structured for AI understanding",
        "Answer-ready content",
        "Answer engine optimisation",
        "Structured content and content architecture"
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    "organisation": {
        "name": "Feel Created",
        "url": "https://www.feelcreated.com/",
        "type": "Digital partner specialising in websites and digital platforms",
        "specialisms": [
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            "User experience (UX) design",
            "Accessibility and inclusive design",
            "WordPress design and development",
            "Content strategy and information architecture",
            "AI-ready structured content",
            "AI Features & Integrations",
            "Search optimisation and technical SEO",
            "Website performance optimisation",
            "Website security and technical governance",
            "Platform architecture and integrations",
            "Content management systems",
            "Digital audits and reviews",
            "Creative and marketing support",
            "Website maintenance and support"
        ],
        "service_model": "We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably."
    }
}