After many years working in web and having experienced a wide range of both pre-built and bespoke content management frameworks, at Feel Created we are of the opinion that time and again, WordPress is the best CMS framework for the job.
Having worked on a diverse range of WordPress projects over the last few years, we have learnt the ins and outs and are confident in our approach to every website, knowing we can make the customisations you need to have the best website, both for the end user, and as a content management tool.
Below we discuss some of the different features and customisations we have worked on across our portfolio of WordPress websites over the years. If you feel one of these solutions would work for you, or want to send us a new challenge, we’d love to hear from you.
By far the most common type of website we are asked to build, what we call brochure websites are essentially a way to promote your business or organisation to the public without the need for any particular advanced funcitonality (such as ecommerce).
Brochure websites can take many forms, and can be as simple as a handful of content pages about who you are, as well as contact information, or can be as complicated as a network of websites covering an entire corporate structure of companies.
We always recommend using the WordPress framework for brochure sites, as it provides an unparalleled user interface and is highly customisable, meaning you get control over virtually every aspect of your site, from the titles and text to individual images usage in the layout.
When we build brochire websites, we always ensure that the code is fully up to date, using the latest standards in HTML5 and CSS3, meaning your content stands the best chance of being noticed by Google. We also commonly deploy the Yoast SEO tool, giving you even more control and help with your organic SEO.
Something that started as an in-house demonstration for our own website has quickly become one of our most sought after CMS products for new and returning clients.
Each content builder we develop is unique to the final design for an individual website, but all follow the same basic prinicpal. We split the design layouts up into individual content elements (more on these below), and set them up as repeatable elements. This means that within a page, you can decide what type of content comes first, second and third etc. You may decide a full width image should come first, followed by a block of text. Perhaps you want to include a meet the team block next, or a gallery of images and videos.
Once you have built your page, you can re-order the elements to your hearts content, ensuring you are happy with the final layout – this is what we call the “magazine effect”. Feedback from our clients has been overwhelmingly positive, with all agreeing that the content builder lets them move away from tired fixed templates, and gives each page a fresh feel with it’s own identify, helping to keep visitors engaged.
Here is a list of the most common elements we develop for our page builders, as well as a few of the more interesting:
Full width text block, split column text block (with two, three or four columns), split text and media (image, embedded video or gallery), full width media (either image, embedded video or gallery) with parallax scrolling effect, client testimonials / quotes (usually on an automated slideshow), call to action, meet the team, contact forms, google map integrations, interactive company department hierarchy trees, quick search and many more.
Our builders can be as simple or complex as you need. To date, our simplest builder has consisted of only three elements, whilst our most complex gave control over 20 different individual elements. If you think you might benefit from a page builder on your next project, or that a page builder might refresh your existing site, then get in touch (there’s all the information you need at the bottom of this page).
Our content builders are the perfect fusion of the WordPress user friendly interface, and our own customised development.
We only use 3rd party plugins with WordPress when we fully trust and understand their functionality. WooCommerce is one such plugin. Originally launched in 2011 and now in its third major version (3.0.7 at time of writing), WooCommerce offers a fully integrated and secure cart experience with the WordPress framework and is capable of supporting both small and large scale ecommerce operations.
Although capable of running “out of the box”, we find WooCommerce works best when we customise the functionality to our client’s exact needs. In the past we have worked on ecommerce sites that deviated from the standard product and basket process of most online stores.
Using the programming framework provided with WooCommerce, we can interupt any point of the entire commerce process (from adding an item to basket, to calculating shipping to the thank you page) and override the standard funcitonality or insert out own activity, before allowing the standard process to continue. This can result in customised email templates, additional charges or redirecting customers to relevant products or information.
Overall, we find that for many of our clients, if you are looking for an easy to use and intutive ecommerce website, that can be tailored to meet your needs, WordPress with WooCommerce may be the best fit for you. Of course, we can also develop an enitrely bespoke ecommerce solution, if your needs are really outside the box (take a look at Craftshapes for example).
Although not widely known, WordPress packages with a set of tools that allows developers to create a network of websites from a single installation of the content management framework. This can help when needing to manage multiple websites without wanting the hassle of managing a single WordPress install for each one (with all the associated updates that are attached).
One great use for Multisites, and one we deployed for our client Nicholas Associates was to create a network of websites, one for each of their coroporate identities. We developed a core theme to designs provided by the client, which allowed them to create new websites on the fly, choosing from one of four colour themes around the central template. We further developed the framework to allow for content to be shared between the individual websites, allowing for a central news agency to avoid data duplication.
We use modern web standards (such as HTML5 and microdata) and great WordPress extensions to give your site the natural SEO boost it needs in the digital age. These features give you full control over content, including page meta data and titles (the stuff you see on your Google listings). We also set up auto generating XML sitemaps that you can submit to search engines, such as Google, ensuring they’re kept up to date on new pages added to your site.
In addition we’ve experience in hooking up social media to sites pulling the latest feeds and posting things directly to your social apps.
We’ll incorporate Google Analytics on to your site with either your own account or we can set one up for you.
We work on projects large and small for local business to multi-national organisations. We are always excited to hear from new clients and discuss their project needs, so if you think you’d like to work with us, then please get in touch (all the contact information is at the bottom of this page).
Wether you are wanting to promote your new business, have an existing website that needs updating or rebuilding from scratch with the latest industry standards and technologies or even if you have a WordPress website that is giving you trouble and needs us to come and fix it, we are always eager to hear from you.