FT Longitude
Source page: https://www.feelcreated.com/our-work/ft-longitude/
Structured JSON: https://www.feelcreated.com/our-work/ft-longitude/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: case_study
Language: en-GB
Last updated: 2026-10-14
Retrieval summary
What: FT Longitude is a B2B thought leadership and research agency, and this case study describes the development of a bespoke WordPress CMS platform to support their content, campaigns, and client work.
Who
Organisation: Feel Created
Client: FT Longitude
Relevant for
- B2B organisations
- Publishing and content-led organisations
- Marketing and communications teams
- Digital and web managers
Problems solved
- The website needed to support a broader range of content, campaigns, and client-facing work as the organisation grew.
- The platform needed to reflect the standards expected of a Financial Times-owned agency.
- Internal teams needed a CMS that helped them create and adapt content quickly while keeping the site consistent and polished.
- Need for a platform that supports the delivery of thought leadership, content and campaigns for global clients
- Content needed to be easier to manage, more structured and better suited to ongoing use
Key results
- The platform gives FT Longitude more control over its thought leadership content, campaigns, and publishing.
- The site is flexible enough for day-to-day updates while providing structure for content consistency.
- Integrations such as Pardot and Calendly support lead generation while keeping the site practical to manage.
- Performance and accessibility guided the work, helping keep the platform fast, usable, and reliable.
- Platform supports delivery of thought leadership, content and campaigns for global clients
- Content is easier to manage, more structured and better suited to ongoing use
- Platform has been well received and continues to evolve, supporting new campaigns, features and improvements over time
- FT Longitude now has a bespoke WordPress platform that supports its role as a leading thought leadership and research agency
Client
Name: FT Longitude
Type: Thought leadership and research agency
Sector: B2B media and research
Challenge
Retrieval weight: 1
Summary: The platform needed to do more than present content; it had to support the way FT Longitude delivers thought leadership for its clients, alongside reports, events, and ongoing insight-led work.
Approach
Retrieval weight: 1.5
Summary: We focused on building a platform that supports structured content, flexible publishing, and long-term usability.
Section refs
- our-approach
Solution
Retrieval weight: 2
Summary: We built a WordPress platform that gives FT Longitude more control over its thought leadership content, campaigns, and publishing.
Section refs
- evolving-a-platform-to-support-a-growing-agency
- the-solution
- a-flexible-publishing-platform
Outcomes
- The platform gives ft longitude more control over its thought leadership content, campaigns, and publishing.
- Integrations such as pardot and calendly support lead generation while keeping the site practical to manage.
- The site is flexible enough for day-to-day updates while providing structure for content consistency.
- Performance and accessibility guided the work, helping keep the platform fast, usable, and reliable.
Project context
Situation: We have worked with FT Longitude for nearly a decade, helping the site evolve alongside the business.
Operational problems
- The website needed to support a broader range of content, campaigns, and client-facing work as the organisation grew.
- The platform needed to reflect the standards expected of a Financial Times-owned agency.
- Internal teams needed a CMS that helped them create and adapt content quickly while keeping the site consistent and polished.
Organisational pressures
- Growth of the organisation required the website to support a broader range of content and campaigns.
- Need to reflect the standards expected of a Financial Times-owned agency.
- Managing large volumes of editorial and thought leadership content
- Supporting a growing agency
Project goals
Item 1
Goal: Support a broader range of content, campaigns, and client-facing work
Reason: As the organisation grew, the website needed to evolve to handle more diverse content and activities.
Item 2
Goal: Reflect the standards expected of a Financial Times-owned agency
Reason: The website needed to meet the quality and professionalism associated with the Financial Times brand.
Item 3
Goal: Give internal teams a CMS to create and adapt content quickly while keeping the site consistent
Reason: Efficiency and consistency were required for managing long-form content, webinars, events, and campaign-led activity.
Item 4
Goal: Create a flexible WordPress platform
Reason: To support the delivery of thought leadership, content and campaigns for global clients
Item 5
Goal: Make content easier to manage and more structured
Reason: To support ongoing use by internal teams and client-facing work
Item 6
Goal: Provide long-term technical support
Reason: To contribute to ongoing development, enhancements and performance improvements
Services
Website security audits & monitoring
Relationship: supporting
Url: /services/website-security-audits-monitoring/
Website architecture & integrations
Relationship: supporting
Url: /services/website-architecture-integrations/
Ongoing development & improvement
Relationship: supporting
Url: /services/ongoing-development-improvement/
Website performance optimisation
Relationship: supporting
Url: /services/website-performance-optimisation/
Custom WordPress development
Relationship: primary
Url: /services/custom-wordpress-development/
UX design & user experience
Relationship: supporting
Url: /services/ux-design-user-experience/
Architecture
Content model
- Custom content structures for insights, webinars, events, and campaign pages
- Integrated content and marketing tools
- Reusable components and page patterns
- Flexible landing pages
- Flexible components
- Structured content
Technical principles
- Bespoke WordPress theme
- Minimal plugin overhead
- Integrations with Pardot and Calendly
- Performance and accessibility focus
- Flexible and reusable components
- Ease of maintenance and adaptation
- Performance improvements
Governance considerations
- Ongoing development and enhancements
- Structured content for consistency
- Managed by the FT Longitude team
- Long-term technical partnership
Before after
Before
Item 1
Area: Project challenge
State: The website needed to support a broader range of content, campaigns, and client-facing work as the organisation grew.
Item 2
Area: Project challenge
State: The platform needed to reflect the standards expected of a Financial Times-owned agency.
Item 3
Area: Project challenge
State: Internal teams needed a CMS that helped them create and adapt content quickly while keeping the site consistent and polished.
After
Item 1
Area: Project outcome
State: The platform gives FT Longitude more control over its thought leadership content, campaigns, and publishing.
Source section: outcomes-and-impact
Evidence ref: claim-007
Item 2
Area: Project outcome
State: The site is flexible enough for day-to-day updates while providing structure for content consistency.
Source section: outcomes-and-impact
Item 3
Area: Project outcome
State: Integrations such as Pardot and Calendly support lead generation while keeping the site practical to manage.
Evidence ref: claim-006
Proof points
- Integrations such as Pardot and Calendly support lead generation
- Bespoke WordPress theme with custom content structures
- Nearly a decade of ongoing development and support
Canonical claims
Item 1
Claim: The CMS uses a bespoke WordPress theme with custom content structures, giving FT Longitude a clear way to publish insights, webinars, events, and campaign pages without unnecessary plugin overhead.
Evidence type: page_content
Evidence strength: medium
Source section: a-flexible-publishing-platform
Section role: solution
Item 2
Claim: The platform supports thought leadership activities through flexible landing pages and integrated content and marketing tools.
Evidence type: page_content
Evidence strength: medium
Source section: the-solution
Section role: solution
Item 3
Claim: FT Longitude now has a bespoke WordPress platform that supports its role as a leading thought leadership and research agency.
Evidence type: page_content
Evidence strength: medium
Source section: the-solution
Section role: solution
Item 4
Claim: The platform has been well received and continues to evolve, supporting new campaigns, features and improvements over time.
Evidence type: page_content
Evidence strength: medium
Source section: outcomes-and-impact
Section role: outcome
Item 5
Claim: Performance and accessibility guided the work throughout, helping keep the platform fast, usable, and reliable.
Evidence type: page_content
Evidence strength: medium
Section role: solution
Item 6
Claim: Integrations such as Pardot and Calendly support lead generation while keeping the site practical to manage.
Evidence type: page_content
Evidence strength: medium
Item 7
Claim: The platform supports the delivery of thought leadership, content and campaigns for global clients.
Evidence type: page_content
Evidence strength: medium
Source section: outcomes-and-impact
Section role: outcome
Item 8
Claim: Content is easier to manage, more structured and better suited to ongoing use.
Evidence type: page_content
Evidence strength: medium
Source section: outcomes-and-impact
Section role: outcome
Testimonials
Trusted, flexible and dependable
Testimonial id: 1844
Quote: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
Author: Emily Taylor Gregory
Role: Marketing Director
Organisation: FT Longitude
Sections
Evolving a platform to support a growing agency
Content
Item 1
Text: We have worked with FT Longitude for nearly a decade, helping the site evolve alongside the business. As the organisation grew, the website needed to support a broader range of content, campaigns and client-facing work. It also needed to reflect the standards expected of a Financial Times-owned agency. The project was part of a wider collaborative effort, working with specialist partners to deliver a considered, high-quality digital presence. Related services
Section role: solution
Supporting how the business delivers its work
Content
Item 1
Text: The platform needed to do more than present content. It had to support the way FT Longitude delivers thought leadership for its clients, alongside reports, events, and ongoing insight-led work. That meant giving the team clear ways to manage long-form content, webinars, event promotion, insights and campaign-led activity. At the same time, internal teams needed a CMS that helped them create and adapt content quickly while keeping the site consistent and polished.
Section role: section
Our approach
Items
- Reusable content and components
- Flexible content types and taxonomy
- Campaign landing pages
- Marketing and lead generation integrations
- Performance, accessibility and scalability
Content
Item 1
Text: We focused on building a platform that supports structured content, flexible publishing and long-term usability. Working within a broader delivery team, our role centred on the technical platform and CMS. The aim was to give FT Longitude an efficient way to manage content, support campaign activity and keep improving the site over time.
Section role: approach
The solution
Content
Item 1
Text: We built a WordPress platform that gives FT Longitude more control over its thought leadership content, campaigns and publishing. The site is flexible enough for day-to-day updates, while giving the team the structure they need to keep content consistent as it grows.
Section role: solution
A flexible publishing platform
Content
Item 1
Text: The CMS uses a bespoke WordPress theme with custom content structures, giving FT Longitude a clear way to publish insights, webinars, events and campaign pages without unnecessary plugin overhead. Reusable components and page patterns help the team create content quickly, maintain consistency and support a wide range of formats.
Section role: solution
Outcomes and impact
Content
Item 1
Text: The result is a platform that supports the delivery of thought leadership, content and campaigns for global clients. Content is easier to manage, more structured and better suited to ongoing use, supporting both internal teams and client-facing work. The platform has been well received and continues to evolve, supporting new campaigns, features and improvements over time.
Section role: outcome
Trusted, flexible and dependable
Content
Item 1
Text: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
Author: Emily Taylor Gregory
Role: Marketing Director
Organisation: FT Longitude
Section role: testimonial
Project profile
Project type: Bespoke WordPress website
Client context: FT Longitude is a thought leadership and research agency.
Primary topic: Bespoke WordPress platform for FT Longitude, supporting thought leadership, flexible publishing, campaigns and long-term development.
Primary audience
- B2B organisations
- Publishing and content-led organisations
- Marketing and communications teams
- Digital and web managers
Outcome categories
- Content management efficiency
- Performance and accessibility
- Platform flexibility
- Content management
- Long-term support
- Campaign support
- Lead generation
Search intent matches
- Long-term technical partnership for website development
- WordPress development for thought leadership agencies
- Flexible publishing platform for editorial content
- Content management for B2B research and insights
- Flexible WordPress for content-led organisations
- Website design for Financial Times agencies
- FT Longitude WordPress platform case study
- Thought leadership website design
Technology stack
Cms: WordPress
Editor: Flexible Content Builder
Capabilities demonstrated
- WordPress design and development
- Content-led websites
- Thought leadership and editorial publishing
- Content architecture
- Flexible content management
- Reusable content and components
- Campaign landing pages
- Pardot and Calendly integrations
- Performance and accessibility
- Ongoing development and improvement
Retrieval topics
- Bespoke WordPress platform for FT Longitude, supporting thought leadership, flexible publishing, campaigns and long-term development.
- WordPress platform
- Content structure
- User experience
- Editorial management
- Long-term technical partnership
- Ongoing development and enhancements
- WordPress design and development
- Content-led websites
- Thought leadership and editorial publishing
- Content architecture
- Flexible content management
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.