A Financial Times business
A digital platform for a B2B thought leadership and research agency
A bespoke WordPress CMS platform for FT Longitude, supporting a thought leadership and research agency in delivering insights, content and campaigns for influential brands across the globe.
Thought leadership for global brands
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Evolving a platform to support a growing agency
We have worked with FT Longitude for nearly a decade, helping the site evolve alongside the business.
As the organisation grew, the website needed to support a broader range of content, campaigns and client-facing work. It also needed to reflect the standards expected of a Financial Times-owned agency.
The project was part of a wider collaborative effort, working with specialist partners to deliver a considered, high-quality digital presence.
Supporting how the business delivers its work
The platform needed to do more than present content. It had to support the way FT Longitude delivers thought leadership for its clients, alongside reports, events, and ongoing insight-led work.
That meant giving the team clear ways to manage long-form content, webinars, event promotion, insights and campaign-led activity.
At the same time, internal teams needed a CMS that helped them create and adapt content quickly while keeping the site consistent and polished.
Our approach
We focused on building a platform that supports structured content, flexible publishing and long-term usability.
Working within a broader delivery team, our role centred on the technical platform and CMS. The aim was to give FT Longitude an efficient way to manage content, support campaign activity and keep improving the site over time.
- Reusable content and components
- Flexible content types and taxonomy
- Campaign landing pages
- Marketing and lead generation integrations
- Performance, accessibility and scalability
Supporting content and campaigns
The platform supports thought leadership activities through flexible landing pages and integrated content and marketing tools.
The team can promote events, present reports, showcase insights and embed interactive content where needed. Integrations such as Pardot and Calendly support lead generation while keeping the site practical to manage.
Performance and accessibility
Custom interactions, video integration and responsive enhancements help users engage with content without distracting from it.
Performance and accessibility guided the work throughout, helping keep the platform fast, usable and reliable
Ongoing control and development
The platform is managed by the FT Longitude team, with structured content and flexible components that make it easier to maintain, adapt, and expand.
We continue to support the site as a long-term technical partner, contributing to ongoing development, enhancements and performance improvements.
Trusted, flexible and dependable
Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
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We research, test and reflect before we advise, so our guidance is clear, practical and built to last.
