Leicester Haymarket Theatre
Source page: https://www.feelcreated.com/our-work/leicester-haymarket-theatre/
Structured JSON: https://www.feelcreated.com/our-work/leicester-haymarket-theatre/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: case_study
Language: en-GB
Last updated: 2026-10-14
Retrieval summary
What: A bespoke WordPress website for Leicester Haymarket Theatre, designed to help audiences explore events and move from browsing to booking.
Who
Organisation: Feel Created
Client: Leicester City Council
Relevant for
- Public sector and cultural organisations planning a new website
- Theatres and arts organisations needing event-led websites
- Digital and communications teams managing event-based content
Problems solved
- No central place for audiences to explore events or learn about the venue
- Audiences were directed straight to an external booking system
- Limited space to promote seasonal activity or present shows effectively
- Council team needed a flexible CMS to manage content without developer support
- Leicester Haymarket Theatre needed a dedicated digital home for its programme, venue information and promotional activity.
- The site needed to support event discovery and clear booking journeys, allowing audiences to see what's on, compare events, and continue into booking without losing the thread.
Key results
- Central hub for the theatre with a clear route into the existing external booking system
- Event-led structure making the programme easy to scan
- Clear user journeys from discovery to booking
- Flexible CMS for managing events, pages and promotional content
- Leicester Haymarket Theatre now has a dedicated digital home for its programme, venue information and promotional activity.
- Audiences can see what's on, compare events, explore key details and continue into booking without losing the thread.
- The Leicester City Council team has more control over day-to-day content, able to update events, create seasonal campaign pages and manage activity through WordPress without developer support.
- The site gives the theatre a stronger foundation for future development, with a flexible structure that can evolve as its programme, audiences and digital needs change.
Client
Name: Leicester City Council
Type: Theatre
Sector: Arts and culture
Challenge
Retrieval weight: 1
Summary: The theatre needed a website that simply didn’t exist.
Approach
Retrieval weight: 1.5
Summary: We created a website that puts events at the centre of the experience and keeps the route to booking clear.
Section refs
- our-approach
Solution
Retrieval weight: 2
Summary: A bespoke WordPress theme with a structured CMS for managing events, pages and promotional content.
Outcomes
- The Leicester City Council team has more control over day-to-day content, able to update events, create seasonal campaign pages and manage activity through WordPress without developer support.
- Leicester Haymarket Theatre now has a dedicated digital home for its programme, venue information and promotional activity.
- Audiences can see what's on, compare events, explore key details and continue into booking without losing the thread.
Project context
Situation: Before the project, audiences were directed straight to an external booking system, with no central place to explore events.
Operational problems
- Leicester Haymarket Theatre needed a dedicated digital home for its programme, venue information and promotional activity.
- The site needed to support event discovery and clear booking journeys, allowing audiences to see what's on, compare events, and continue into booking without losing the thread.
Organisational pressures
- Need for a dedicated digital home for the theatre's programme and promotional activity
- Need for the council team to manage content without developer support
- Need for a site that supports event discovery and booking journeys
- Reliance on external booking system without a central website
- Limited space to promote seasonal activity
Project goals
Item 1
Goal: Provide a clear starting point for audiences to explore events and learn about the venue
Reason: Previously audiences were directed straight to an external booking system with no central place for information.
Item 2
Goal: Support event discovery and booking journeys
Reason: Users needed a quick way to find events and understand key details before moving to the external booking system.
Item 3
Goal: Give the council team a flexible CMS
Reason: The team needed to manage events, update content and promote activity without relying on developers.
Item 4
Goal: Provide a dedicated digital home for the theatre's programme, venue information and promotional activity
Reason: To give the theatre a stronger foundation for future development and a more useful digital presence.
Item 5
Goal: Support event discovery and clear booking journeys
Reason: To allow audiences to see what's on, compare events, and continue into booking without losing the thread.
Item 6
Goal: Give the Leicester City Council team more control over day-to-day content
Reason: To enable updates to events, seasonal campaign pages and activity management through WordPress without developer support.
Services
Accessibility audits & reviews
Relationship: supporting
Url: /services/accessibility-audits-reviews/
Custom WordPress development
Relationship: primary
Url: /services/custom-wordpress-development/
Website maintenance & support
Relationship: supporting
Url: /services/website-maintenance-support/
UX design & user experience
Relationship: supporting
Url: /services/ux-design-user-experience/
Architecture
Content model
- Seasonal campaign pages
- Individual event pages
- Promotional content
- Venue information
- Event listings
- Landing pages
Technical principles
- Bespoke WordPress theme
- Structured CMS
- Integration with external booking system
- Accessibility, usability and performance
- Bespoke Gutenberg editor for visual, block-based content creation
- Reusable components and patterns for consistency and reduced effort
- Accessibility central to design and build
- Performance and responsiveness across devices, particularly mobile
Governance considerations
- Content updates and seasonal campaign pages created without developer support
- Leicester City Council team manages content through WordPress
- Council team manages content without developer support
Before after
Before
Item 1
Area: Project challenge
State: Leicester Haymarket Theatre needed a dedicated digital home for its programme, venue information and promotional activity.
Item 2
Area: Project challenge
State: The site needed to support event discovery and clear booking journeys, allowing audiences to see what's on, compare events, and continue into booking without losing the thread.
After
Item 1
Area: Project outcome
State: Leicester Haymarket Theatre now has a dedicated digital home for its programme, venue information and promotional activity.
Source section: outcomes-and-impact
Item 2
Area: Project outcome
State: Audiences can see what's on, compare events, explore key details and continue into booking without losing the thread.
Source section: outcomes-and-impact
Item 3
Area: Project outcome
State: The Leicester City Council team has more control over day-to-day content, able to update events, create seasonal campaign pages and manage activity through WordPress without developer support.
Source section: our-approach
Evidence ref: claim-001
Proof points
- The website provides a central hub for the theatre, integrating cleanly with the existing external booking system.
- The CMS gives the team a flexible way to manage events, pages and promotional content.
- The design uses a monochrome base with custom icons and supporting colours to let show artwork and event imagery stand out.
- The bespoke Gutenberg editor provides a visual, block-based approach to content creation, allowing the team to create landing pages for seasonal promotions, reuse content across the site and manage updates without switching between the CMS and front end.
- Accessibility stayed central throughout the design and build process, helping the website work well for a wide range of visitors.
- Performance and responsiveness stayed central to the build, helping the site feel fast and reliable across devices, particularly on mobile.
Canonical claims
Item 1
Claim: The bespoke Gutenberg editor provides a visual, block-based approach to content creation, allowing the team to create landing pages for seasonal promotions, reuse content across the site and manage updates without switching between the CMS and front end.
Evidence type: page_content
Evidence strength: medium
Source section: our-approach
Section role: approach
Item 2
Claim: Performance and responsiveness stayed central to the build, helping the site feel fast and reliable across devices, particularly on mobile.
Evidence type: page_content
Evidence strength: medium
Source section: our-approach
Section role: approach
Item 3
Claim: Accessibility stayed central throughout the design and build process, helping the website work well for a wide range of visitors.
Evidence type: page_content
Evidence strength: medium
Section role: solution
Item 4
Claim: The design uses a monochrome base with custom icons and supporting colours to let show artwork and event imagery stand out.
Evidence type: page_content
Evidence strength: medium
Item 5
Claim: The website provides a central hub for the theatre, integrating cleanly with the existing external booking system.
Evidence type: page_content
Evidence strength: medium
Source section: bringing-a-theatres-digital-presence-to-life
Section role: section
Item 6
Claim: The CMS gives the team a flexible way to manage events, pages and promotional content.
Evidence type: page_content
Evidence strength: medium
Source section: our-approach
Section role: approach
Sections
Bringing a theatre’s digital presence to life
Content
Item 1
Text: Leicester Haymarket Theatre needed a website that simply didn’t exist. Before the project, audiences were directed straight to an external booking system, with no central place to explore events, understand what was on or find out more about the venue itself. The theatre team also had limited space to promote seasonal activity or present shows effectively. The new site had to provide a clear starting point for audiences while giving the team a more practical platform for day-to-day updates and future activities. Related services
Section role: section
Supporting event discovery and booking journeys
Content
Item 1
Text: Beyond introducing the venue, the site had to support how people explore events and move towards booking. Users needed a quick way to find events, browse listings and understand key details before moving to the external booking system. At the same time, the council team required a flexible CMS that allowed them to manage events, update content and promote activity without relying on developers.
Section role: section
Our approach
Content
Item 1
Text: We created a website that puts events at the centre of the experience and keeps the route to booking clear. Working closely with the Leicester City Council team, we created an engaging experience focused on how audiences browse, compare, and choose events. The structure gives people simple routes into the programme, while the CMS gives the team a practical way to manage updates, landing pages and promotional content.
Section role: approach
Outcomes and impact
Content
Item 1
Text: Leicester Haymarket Theatre now has a dedicated digital home for its programme, venue information and promotional activity. Audiences can see what’s on, compare events, explore key details and continue into booking without losing the thread. The Leicester City Council team also has more control over day-to-day content. They can update events, create seasonal campaign pages and manage activity through WordPress without needing developer support for every change.
Section role: outcome
Project profile
Project type: Website design and development
Client context: Leicester Haymarket Theatre, delivered for Leicester City Council
Primary topic: Bespoke WordPress website design and development for Leicester Haymarket Theatre, focused on event discovery, clear booking journeys and flexible content management.
Primary audience
- Public sector and cultural organisations planning a new website
- Theatres and arts organisations needing event-led websites
- Digital and communications teams managing event-based content
Design contributions
- Custom Iconography
- Supporting Colour Palette
- Interactive Elements
Outcome categories
- Flexible content management
- Event-led user experience
- Clear booking journeys
- Design and branding
- Content management
- Future flexibility
- Digital presence
- User experience
Search intent matches
- Gutenberg content management for arts organisations
- WordPress website for theatre
- cultural sector web design
- Event-led website design
- event discovery website
- theatre website design
- WordPress for theatres
Technology stack
Cms: WordPress
Editor: Gutenberg
Capabilities demonstrated
- Custom WordPress development
- Website design and build
- UX design
- Event discovery and listings
- Integration with existing external booking system
- Gutenberg content management
- Reusable content components
- Accessibility
- Website performance
- Responsive design
Retrieval topics
- Bespoke WordPress website design and development for Leicester Haymarket Theatre, focused on event discovery, clear booking journeys and flexible content management.
- Event discovery
- Booking journeys
- WordPress CMS
- Theatre website design
- Event-led user experience
- Bespoke Gutenberg editor
- Reusable components and patterns
- Digital home for theatre programme
- Custom WordPress development
- Website design and build
- UX design
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.