AI features & integrations

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Text: We design and build AI-powered tools and integrations that help people find information, reduce manual work and make better use of existing content and systems. That can include AI-powered search, recommendations, knowledge tools, workflow support and custom integrations that connect websites, digital platforms and other services.

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Text: We start with the problem, not the technology. That means understanding who will use the system, what they need to do, how existing processes work and where AI could genuinely save time or improve access to information. We also look at the content, data, systems and risks involved before deciding what should be built.

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Text: When websites become complex, visitors often know what they’re looking for but struggle to find it. AI can help guide people to relevant information, recommend useful content and reduce the effort needed to complete common tasks. That might mean helping prospective students find the right course, guiding customers to a service, or giving staff faster access to internal information.

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Text: Different problems need different tools. Some organisations need better search and recommendations. Others need help with content management, decision-making or repetitive internal tasks. We build the feature around the job it needs to do, rather than starting with a particular AI product.

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Text: Large websites often involve a lot of repetitive content work across different teams. AI can help with classification, tagging, metadata, checks and editorial tasks while keeping people in control of what gets published.

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Text: It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Author: Aaron Inglethorpe

Role: Web Manager

Organisation: University of Chichester

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Text: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Author: Emily Taylor Gregory

Role: Marketing Director

Organisation: FT Longitude

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Text: Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Author: Kalust Manukyan

Role: Marketing Manager

Organisation: Stanmore College

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Text: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Author: Michelle Fasted

Role: Marketing Manager

Organisation: APHA Scientific / DEFRA

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Text: The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Author: Dr. James Howard

Role: Director of the University of Liverpool Development Academy

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Text: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.

Author: Laura Foster

Role: Team Leader

Organisation: Teen Health, Leicestershire County Council

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Text: AI integration can also help behind the scenes. We look for repetitive or time-consuming tasks that can be automated or assisted, particularly where teams already have useful data or information sitting across different systems.

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Text: AI features often need to connect with systems and information you already use. That might mean integrating a commercial AI provider or LLM with website content, internal data, APIs, a CRM or private infrastructure. We design and build those AI integrations across websites, digital platforms and other services, with security, access and ongoing management considered from the start.

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Text: Not every AI idea needs to become a project. We can help you work out where AI is worth using, what information or systems it would need, and what a sensible first version might look like. Where there is a good use case, we can take it through design, development and ongoing support.

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Text: AI is most useful when it solves a real problem. We design and build AI features and integrations that improve search and discovery, make information easier to use and reduce unnecessary manual work.

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Text: View project