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/ Creating digital without compromise since 2011

AI features & integrations

AI designed around people and processes

AI features for websites, digital platforms and internal processes.

We design and build AI-powered tools that help people find information, reduce manual work and make better use of existing content and systems.

That can include search, recommendations, knowledge tools, workflow support and custom integrations within WordPress.

Understanding opportunities and goals

We start with the problem, not the technology.

That means understanding who will use the system, what they need to do, how existing processes work and where AI could genuinely save time or improve access to information.

We also look at the content, data, systems and risks involved before deciding what should be built.

  • Where AI could help
  • User and organisational needs
  • Existing content, systems and workflows
  • Data and content readiness
  • Risks, constraints and priorities

Improving digital experiences

When websites become complex, visitors often know what they’re looking for but struggle to find it. AI can help guide people to relevant information, recommend useful content and reduce the effort needed to complete common tasks.

That might mean helping prospective students find the right course, guiding customers to a service, or giving staff faster access to internal information.

  • Recommendation engines and guided journeys
  • AI-powered search and discovery
  • Knowledge assistants and support tools
  • Personalised content experiences
  • Assessments and decision-support tools

AI features built around the task

Different problems need different tools.

Some organisations need better search and recommendations. Others need help with content management, decision-making or repetitive internal tasks.

We build the feature around the job it needs to do, rather than starting with a particular AI product.

  • Recommendation engines that guide users towards relevant services, content or next steps
  • Knowledge assistants that help users and teams find answers more quickly
  • AI-powered assessments that support decision-making and service discovery
  • Search and retrieval tools that improve access to information
  • Content classification and enrichment tools that support content operations

Enhancing content and publishing workflows

Large websites often involve a lot of repetitive content work across different teams.

AI can help with classification, tagging, metadata, checks and editorial tasks while keeping people in control of what gets published.

  • Content classification and tagging
  • Metadata generation and enrichment
  • Structured content support
  • Editorial workflow assistance
  • Content quality and consistency checks

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Reducing manual effort

AI can also help behind the scenes.

We look for repetitive or time-consuming tasks that can be automated or assisted, particularly where teams already have useful data or information sitting across different systems.

  • Workflow automation
  • Internal knowledge tools
  • Information retrieval and analysis
  • Reporting and decision-support systems
  • Process automation

Connecting AI with your existing systems

AI features often need to connect with systems you already use.

That might mean a commercial AI provider, internal data, an API, a CRM or private infrastructure.

We build those connections into WordPress and your existing digital setup, with security, access and ongoing management considered from the start.

  • OpenAI and commercial AI integrations
  • Private and self-hosted AI solutions
  • API integrations and data connections
  • Custom WordPress development
  • Ongoing support and optimisation

Exploring what AI can do for your organisation

Not every AI idea needs to become a project.

We can help you work out where AI is worth using, what information or systems it would need, and what a sensible first version might look like.

Where there is a good use case, we can take it through design, development and ongoing support.

Website Integrations AI search Custom WordPress Content architecture Digital planning Continuous improvement

Ready for what comes next

AI is most useful when it solves a real problem. We design and build features that improve search, discovery and how people find and use information.

See more work