AI features & integrations AI designed around people and processes

Using AI to improve digital experiences and organisational efficiency.

We build AI-powered features that improve digital experiences, streamline processes and support better decision-making. Every solution is designed around real needs, not technology trends.

AI can support far more than chatbots and content generation. It can help people find information more easily, improve publishing workflows and reduce the effort involved in managing complex digital platforms.

Understanding opportunities and goals

Successful AI projects begin with understanding the people, processes and challenges involved. Before selecting technologies or tools, we take the time to understand what your organisation is trying to achieve and where AI can help.

We work closely with you to identify opportunities, assess risks and ensure any solution supports wider digital objectives.

Identifying opportunities where AI can help
Understanding user needs and organisational goals
Reviewing existing content, systems and workflows
Assessing data and content readiness
Aligning AI initiatives with long-term strategy

Improving digital experiences

When websites become complex, visitors often know what they’re looking for but struggle to find it. AI can help guide people to relevant information, recommend useful content and reduce the effort needed to complete common tasks.

Whether supporting prospective students, customers, staff or members, we focus on creating experiences that are useful, intuitive and easy to navigate.

Recommendation engines and guided journeys
AI-powered search and discovery
Knowledge assistants and support tools
Personalised content experiences
Assessments and decision-support tools

Content-led build and structure

Every organisation has different requirements. Some need to help users find information more quickly, while others are looking to improve content operations, support decision-making or reduce manual processes.

We develop AI-powered features that are designed around specific challenges and objectives rather than applying technology for its own sake.

Recommendation engines that guide users towards relevant services, content or next steps
Knowledge assistants that help users and teams find answers more quickly
AI-powered assessments that support decision-making and service discovery
Search and retrieval tools that improve access to information
Content classification and enrichment tools that support content operations

Enhancing content and publishing workflows

Many organisations manage large volumes of content across multiple teams. AI can help content teams organise information, improve consistency and reduce the manual effort involved in managing large websites.

We develop solutions that make content operations easier to manage while keeping editorial teams in control.

Content classification and tagging
Metadata generation and enrichment
Structured content support
Editorial workflow assistance
Content quality and consistency checks

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with the outcome and have already received lots of positive feedback from professionals, parents and children. The resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Reducing manual effort

AI is not only about improving front-end experiences. It can also reduce repetitive tasks, streamline processes and help teams make better use of existing information.

We identify practical opportunities where AI can remove friction from everyday workflows and free up time for higher-value work.

Workflow automation
Internal knowledge tools
Information retrieval and analysis
Reporting and decision-support systems
Process automation

Connecting AI with your existing systems

Every organisation has different requirements. Some projects may connect to commercial AI providers, while others may require private infrastructure, custom integrations or tailored workflows.

Whether extending an existing website or developing something new, we build AI-powered WordPress solutions that integrate with existing platforms, services and business processes while maintaining security, governance and long-term maintainability.

OpenAI and commercial AI integrations
Private and self-hosted AI solutions
API integrations and data connections
Custom WordPress development
Ongoing support and optimisation

Exploring what AI can do for your organisation

AI is evolving quickly, but successful projects rarely start with technology alone. They start with a challenge, a process that takes too long, information that’s difficult to find, or content that’s difficult to manage.

We help organisations identify where AI can help, then design and develop solutions that fit naturally within existing WordPress platforms and workflows.

Whether you’re looking to improve a user journey, streamline a workflow or explore a new digital service, we can help identify practical opportunities and shape the right solution.

Platform architecture Technical SEO, structured content and AI systems AI search Custom WordPress Continuous improvement Digital strategy