Ongoing development & improvement
Source page: https://www.feelcreated.com/services/ongoing-development-improvement/
Structured JSON: https://www.feelcreated.com/services/ongoing-development-improvement/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: service_page
Language: en-GB
Last updated: 2026-10-22
Retrieval summary
What: Ongoing website development services help organisations improve their websites after launch, using performance data, feedback and changing requirements to identify what needs attention.
Who
Organisation: Feel Created
Relevant for
- Organisations with existing websites needing ongoing development
- Website and digital managers responsible for improving existing platforms
- Marketing and communications teams planning website enhancements
- IT and technical teams needing ongoing development support
Problems solved
- Websites stagnating after launch
- Need to add functionality without a complete rebuild
- Poor usability and clarity in existing features
- Platform not connecting with new systems as organisation grows
Key results
- Improved website performance and usability
- Platform can grow with organisational needs
- Clear direction for what to improve next
- Continuity and a team that understands the website
Service
Name: Ongoing development & improvement
Url: /services/ongoing-development-improvement/
Summary: Ongoing website development services help organisations improve their websites after launch, using performance data, feedback and changing requirements to identify what needs attention.
Service positioning
Problems solved
- Websites stagnating after launch
- Need to add functionality without a complete rebuild
- Poor usability and clarity in existing features
- Platform not connecting with new systems as organisation grows
Content focus
- Improving accessibility and usability
- Adding new features and integrations
- Refining user journeys and interactions
- Improving content structure and clarity
Capabilities
- Ongoing website development
- Website improvements and enhancements
- New website features and functionality
- UX improvements and optimisation
Service hierarchy
Service level: individual_service
When to use
- Websites stagnating after launch.
- Need to add functionality without a complete rebuild.
- Poor usability and clarity in existing features.
- Platform not connecting with new systems as organisation grows.
Activities
- Ongoing website development
- Website improvements and enhancements
- New website features and functionality
- UX improvements and optimisation
Deliverables
- Iterative improvements to functionality
- New features built over time
- Refined user journeys and interactions
- Structured development planning
Outcomes
- Improved website performance and usability
- Platform can grow with organisational needs
- Clear direction for what to improve next
- Continuity and a team that understands the website
Related services
Website performance optimisation
Relationship: supporting
Url: /services/website-performance-optimisation/
Enterprise WordPress Development
Relationship: primary
Url: /services/enterprise-wordpress-development/
Website maintenance & support
Relationship: supporting
Url: /services/website-maintenance-support/
Custom WordPress development
Relationship: primary
Url: /services/custom-wordpress-development/
UX design & user experience
Relationship: supporting
Url: /services/ux-design-user-experience/
Managed WordPress hosting
Relationship: primary
Url: /services/managed-wordpress-hosting/
UX audits & reviews
Relationship: supporting
Url: /services/ux-audits-reviews/
Sections
Your website should keep improving
Content
Item 1
Text: Our ongoing website development services help organisations improve their websites after launch. We use performance data, feedback and changing requirements to identify what needs attention, from improving accessibility and usability to adding new features and integrations.
Continuous platform development
Items
- Development and enhancements
- Iterative improvements to functionality
- Helping build new features over time
Content
Item 1
Text: Websites shouldn’t stand still after launch. Our ongoing website development services help you add functionality, improve existing features and respond to changing requirements without needing a complete rebuild.
UX improvements and optimisation
Items
- Refining user journeys and interactions
- Improving usability and clarity
- Iterating based on real user behaviour
Content
Item 1
Text: We use feedback and information about how people use your website to identify improvements. This could mean simplifying journeys, improving accessibility or making existing features easier to use.
Integration and platform expansion
Items
- Supporting new integrations and APIs
- Extending platform functionality
- Aligning systems as requirements evolve
Content
Item 1
Text: As your organisation grows, your platform often needs to connect with new systems. We help integrate new tools, services and data sources so everything works together properly and the platform can continue to grow with your needs.
Content and performance improvements
Items
- Improving content structure and clarity
- Performance refinement and optimisation
- Providing better search visibility
Content
Item 1
Text: We review how your content is organised and how your website performs, identifying improvements that make information easier to find and the platform easier to use. This can include changes to content structures, search visibility and website performance.
A trusted partner
Content
Item 1
Text: It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.
Author: Aaron Inglethorpe
Role: Web Manager
Organisation: University of Chichester
Section role: testimonial
Trusted, flexible and dependable
Content
Item 1
Text: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
Author: Emily Taylor Gregory
Role: Marketing Director
Organisation: FT Longitude
Section role: testimonial
Great to work with
Content
Item 1
Text: Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.
Author: Kalust Manukyan
Role: Marketing Manager
Organisation: Stanmore College
Section role: testimonial
Built around our needs
Content
Item 1
Text: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.
Author: Michelle Fasted
Role: Marketing Manager
Organisation: APHA Scientific / DEFRA
Section role: testimonial
Supporting what’s next.
Content
Item 1
Text: The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.
Author: Dr. James Howard
Role: Director of the University of Liverpool Development Academy
Section role: testimonial
Teen Health
Content
Item 1
Text: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.
Author: Laura Foster
Role: Team Leader
Organisation: Teen Health, Leicestershire County Council
Section role: testimonial
Continuous improvement planning
Items
- Prioritisation of improvements
- Structured development planning
- Alignment with organisational goals
Content
Item 1
Text: We work with your team to prioritise updates and plan ongoing development around your goals, so there is a clear direction for what to improve next.
Working alongside your team
Items
- Ongoing collaboration and support
- Guidance on platform decisions
- Partnering for long-term platform growth
Content
Item 1
Text: We work closely with your team, helping with decisions and providing guidance as the platform develops. This gives you continuity and a team that already understands the website and its requirements.
University of Chichester
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
FT Longitude
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
APHA Scientific
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Service profile
Service type: Ongoing development & improvement
Profile type: service_page
Primary topic: Ongoing website development and improvement services for existing websites and digital platforms
Primary audience
- Organisations with existing websites needing ongoing development
- Website and digital managers responsible for improving existing platforms
- Marketing and communications teams planning website enhancements
- IT and technical teams needing ongoing development support
Technology stack
Cms: WordPress
Integration
- Third-party Integration
Retrieval topics
- Ongoing website development and improvement services for existing websites and digital platforms
- Continuous platform development
- UX improvements and optimisation
- Integration and platform expansion
- Content and performance improvements
- Ongoing website development
- Website improvements and enhancements
- New website features and functionality
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.