APHA Scientific
Source page: https://www.feelcreated.com/our-work/apha-scientific/
Structured JSON: https://www.feelcreated.com/our-work/apha-scientific/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: case_study
Language: en-GB
Last updated: 2026-10-14
Retrieval summary
What: APHA Scientific, part of the Animal and Plant Health Agency within DEFRA, required a new WordPress platform to consolidate its digital estate, which had become complex with products and content spread across multiple sites.
Who
Organisation: Feel Created
Client: APHA Scientific
Relevant for
- Public sector organisations
- Scientific and technical organisations
- Marketing and communications teams
- Digital and web managers
Problems solved
- Digital estate had become complex with products and content spread across multiple sites
- Content harder to manage and less consistent user experience
- Need to support specialist enquiry and approval process reflecting product nature
- Need to support global users and manage pricing updates around financial year changes
- Managing complex global product enquiries
- Handling product data updates efficiently
- Capturing contacts at international events quickly
- Maintaining accessibility and performance
Key results
- Brought everything into one accessible system the team could manage centrally and scale over time
- Users can browse products, build enquiries and submit requests through a structured process
- APHA Scientific can review and approve each order separately, with purchases completed off-site
- Platform supports data capture at international events
- One place to manage products, content, and enquiries
- Easier catalogue navigation
- Better control over content, products, and updates
- Room for future evolution and new features
Client
Name: APHA Scientific
Type: Public sector
Sector: Scientific and technical
Challenge
Retrieval weight: 1
Summary: The site needed to do more than simply present products, supporting a specialist enquiry and approval process that reflected the nature of the products APHA Scientific supplies.
Approach
Retrieval weight: 1.5
Summary: The platform needed enough structure to manage APHA Scientific’s products and enquiries properly, without making day-to-day updates harder for the team.
Section refs
- our-approach
Solution
Retrieval weight: 2
Summary: Built in WordPress, the platform uses a bespoke theme to support branded, structured content and flexible product management.
Section refs
- a-structured-wordpress-platform
Project context
Situation: APHA Scientific's digital estate had become complex, with products and content spread across multiple sites.
Organisational pressures
- Content becoming harder for the internal team to manage consistently
- Need to support specialist product enquiries and approval workflows
- Need for a platform that could adapt as requirements changed
- Products and content spread across multiple websites
Project goals
Item 1
Goal: Improve the digital experience and content management workflow.
Reason: Derived from the project challenge and intended outcomes.
Services
Website architecture & integrations
Relationship: supporting
Url: /services/website-architecture-integrations/
Website performance optimisation
Relationship: supporting
Url: /services/website-performance-optimisation/
Ongoing development & improvement
Relationship: supporting
Url: /services/ongoing-development-improvement/
Custom WordPress development
Relationship: primary
Url: /services/custom-wordpress-development/
Website maintenance & support
Relationship: supporting
Url: /services/website-maintenance-support/
UX design & user experience
Relationship: supporting
Url: /services/ux-design-user-experience/
Content architecture
Relationship: supporting
Url: /services/content-architecture/
Architecture
Content model
- Reusable components and page patterns
- Taxonomy and categorisation
- Enquiry and ordering system
- Pricing information
- Product catalogue
- Enquiry records
- Event contacts
- Product data
Technical principles
- Bespoke WordPress theme
- Structured content
- Flexible product management
- Accessibility and compliance
- Lightweight, bespoke build
- Accessibility integrated throughout
- Performance and stability focus
- Structured data and flexible input options
Governance considerations
- Continued partnership for refinement and new requirements
- Ongoing support and maintenance from Feel Created
- Pricing updates around financial year changes
- Internal management by APHA Scientific team
- Scalable over time
Proof points
- The platform is managed internally by the APHA Scientific team with ongoing support from Feel Created.
- CSV uploads enable bulk product data updates, reducing manual entry.
- The event tool allows real-time contact capture on smaller screens, including photographing business cards.
- Accessibility was integrated throughout the design and build process.
Canonical claims
Item 1
Claim: The platform supports a specialist enquiry and approval process, with users able to browse products, build enquiries and submit requests through a structured process.
Evidence type: page_content
Evidence strength: medium
Source section: supporting-complex-global-product-enquiries
Section role: section
Item 2
Claim: The new platform needed to bring everything into one accessible system the team could manage centrally and scale over time.
Evidence type: page_content
Evidence strength: medium
Source section: bringing-together-apha-scientifics-offering
Section role: section
Item 3
Claim: The event tool allows real-time contact capture on smaller screens, including photographing business cards.
Evidence type: page_content
Evidence strength: medium
Item 4
Claim: The platform provides a single place for APHA Scientific to manage products, content, and enquiries.
Evidence type: page_content
Evidence strength: medium
Source section: outcomes-and-impact
Section role: outcome
Item 5
Claim: Accessibility was integrated throughout the design and build process.
Evidence type: page_content
Evidence strength: medium
Item 6
Claim: CSV uploads enable bulk product data updates, reducing manual entry.
Evidence type: page_content
Evidence strength: medium
Item 7
Claim: The project was delivered through the G-Cloud framework.
Evidence type: page_content
Evidence strength: medium
Source section: our-approach
Section role: approach
Testimonials
Built around our needs
Testimonial id: 599
Quote: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.
Author: Michelle Fasted
Role: Marketing Manager
Organisation: APHA Scientific / DEFRA
Sections
Bringing together APHA Scientific’s offering
Content
Item 1
Text: APHA Scientific is part of the Animal and Plant Health Agency within DEFRA and is recognised internationally for its scientific expertise. Its digital estate had become complex, with products and content spread across multiple sites. This made content harder to manage and created a less consistent experience for users. The new platform needed to bring everything into one accessible system the team could manage centrally and scale over time. Related services
Section role: section
Supporting complex global product enquiries
Content
Item 1
Text: The site needed to do more than simply present products, supporting a specialist enquiry and approval process that reflected the nature of the products APHA Scientific supplies. Users can browse products, build enquiries and submit requests through a structured process. APHA Scientific can then review and approve each order separately, with purchases completed off-site.
Section role: section
Our approach
Items
- Structuring product and content data to keep things consistent and reusable
- Designing a tailored enquiry and ordering process
- Simplifying content management for internal teams
- Supporting accessibility and compliance
- Allowing the platform to adapt as requirements changed
Content
Item 1
Text: The platform needed enough structure to manage APHA Scientific’s products and enquiries properly, without making day-to-day updates harder for the team. That meant understanding how products are updated, how enquiries move through the team and where the CMS could make things easier. Key areas of focus included: We worked collaboratively throughout the project, staying closely aligned with a busy, multi-stakeholder team. We delivered the project through the G-Cloud framework.
Section role: approach
A structured WordPress platform
Content
Item 1
Text: Built in WordPress, the platform uses a bespoke theme to support branded, structured content and flexible product management. We used clear taxonomy and categorisation to organise products, content and supporting information, making it easier for users to find what they need and for the team to manage content behind the scenes. Reusable components and page patterns make it easier for the team to create and maintain content consistently.
Section role: solution
Outcomes and impact
Content
Item 1
Text: APHA Scientific now has one place to manage its products, content and enquiries. The catalogue is easier to work through, and the team can still review requests properly before they go any further. For the organisation, the platform is much easier to manage, with better control over content, products and updates. The system also has room to keep evolving, supporting new features and improvements as requirements change.
Section role: outcome
Built around our needs
Content
Item 1
Text: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.
Author: Michelle Fasted
Role: Marketing Manager
Organisation: APHA Scientific / DEFRA
Section role: testimonial
Project profile
Project type: case_study
Client context: APHA Scientific is part of the Animal and Plant Health Agency within DEFRA, providing specialist scientific products and services to a global audience. The organisation needed a manageable, scalable web platform to support complex product enquiries and ongoing content management.
Primary topic: WordPress website project for APHA Scientific, focused on content structure, usability and long-term management of a specialist scientific services platform.
Primary audience
- Public sector organisations
- Scientific and technical organisations
- Marketing and communications teams
- Digital and web managers
Outcome categories
- Operational efficiency
- Search and discovery
- Content management
- User experience
- Scalability
Search intent matches
- Content management for scientific organisations
- Scientific services platform development
- Enquiry and approval workflow WordPress
- APHA Scientific WordPress case study
- Scientific product catalogue website
- G-Cloud web development project
- WordPress for public sector
Technology stack
Cms: WordPress
Capabilities demonstrated
- WordPress design and development
- Information architecture
- Content structure
- User experience
- Scientific and technical content
- Accessibility
- Content management
- Product catalogue development
- Enquiry and approval workflows
- Data and content management
Retrieval topics
- WordPress website project for APHA Scientific, focused on content structure, usability and long-term management of a specialist scientific services platform.
- APHA Scientific
- Animal and Plant Health Agency
- WordPress platform
- Product catalogue
- Enquiry and approval workflows
- G-Cloud framework
- Intelligent enquiry routing
- Flexible pricing features
- CSV bulk uploads
- Event-based data capture
- WordPress design and development
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.