Animal Plant & Health Agency (APHA) / DEFRA

A structured platform supporting scientific products and specialist enquiries

A bespoke WordPress platform for APHA Scientific, built around a globally used catalogue of scientific products, with tailored enquiry and approval workflows.

APHA Scientific mobile home page screen
510 +

Scientific products

65 %

Organic traffic acquisition

174 +

Countries reached

99 %

Website performance

Bringing together APHA Scientific’s offering

APHA Scientific is part of the Animal and Plant Health Agency within DEFRA and is recognised internationally for its scientific expertise.

Its digital estate had become complex, with products and content spread across multiple sites. This made content harder to manage and created a less consistent experience for users.

The new platform needed to bring everything into one accessible system the team could manage centrally and scale over time.

Supporting complex global product enquiries

The site needed to do more than simply present products, supporting a specialist enquiry and approval process that reflected the nature of the products APHA Scientific supplies.

Users can browse products, build enquiries and submit requests through a structured process. APHA Scientific can then review and approve each order separately, with purchases completed off-site.

The platform also needed to support global users, make pricing updates easier around financial year changes, present detailed product information clearly and remain manageable for internal teams.

It also supports data capture at international events, helping the team collect and manage information as part of their wider activity.

Our approach

The platform needed enough structure to manage APHA Scientific’s products and enquiries properly, without making day-to-day updates harder for the team. That meant understanding how products are updated, how enquiries move through the team and where the CMS could make things easier.

Key areas of focus included:

  • Structuring product and content data to keep things consistent and reusable
  • Designing a tailored enquiry and ordering process
  • Simplifying content management for internal teams
  • Supporting accessibility and compliance
  • Allowing the platform to adapt as requirements changed

We worked collaboratively throughout the project, staying closely aligned with a busy, multi-stakeholder team.

We delivered the project through the G-Cloud framework.

APHA Scientific and Crown Commercial Supplier logos

The solution

A structured WordPress platform

Built in WordPress, the platform uses a bespoke theme to support branded, structured content and flexible product management.

We used clear taxonomy and categorisation to organise products, content and supporting information, making it easier for users to find what they need and for the team to manage content behind the scenes.

Reusable components and page patterns make it easier for the team to create and maintain content consistently.

A tailored enquiry and ordering process

A bespoke enquiry and ordering system supports the way APHA Scientific manages product requests, approvals and off-site transactions. Users can browse the catalogue, build enquiries and submit requests through a structured process, while APHA Scientific reviews each submission before it progresses.

The system keeps the process controlled without limiting access to product information. It groups and routes enquiries intelligently, creates a complete internal record and sends relevant details to the right teams. Flexible pricing features also help the team manage changes across financial periods and present them clearly to users.

Simplifying product management

Structured data and flexible input options help the team manage content and products more consistently.

The team can use CSV uploads to add and update product data in bulk, enabling larger changes more quickly and reducing the need for manual entry.

The CMS provides the team with a practical, easy-to-use way to manage and update content without requiring advanced technical knowledge.

Supporting event-based data capture and follow-up

Using a tailored interface, the APHA Scientific team can capture information at international events in real time.

The event tool gives the APHA Scientific team a quick way to capture contacts on smaller screens, even when they are speaking to several people in a short space of time. The team can add details there and then, while the system keeps each contact in a structured format for follow-up. They can also photograph and upload business cards, so they do not have to type everything out by hand.

Accessibility and performance

Accessibility remained part of the design and build process throughout, helping keep the platform usable for a wide range of users.

We also focused on performance and stability, using a lightweight, bespoke build to minimise overhead and support long-term reliability.

Ongoing support and development

The platform is managed internally by the APHA Scientific team, with ongoing support, maintenance and development provided as part of a continued partnership.

We continue to work closely with the team to refine the platform, support new requirements and keep the system running reliably over time.

Outcomes and impact

APHA Scientific now has one place to manage its products, content and enquiries. The catalogue is easier to work through, and the team can still review requests properly before they go any further.

For the organisation, the platform is much easier to manage, with better control over content, products and updates.

The system also has room to keep evolving, supporting new features and improvements as requirements change.

Supporting scientific services at scale

The finished platform supports APHA Scientific’s work as a trusted scientific supplier, while giving the team room to adapt the system as requirements change.

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

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