Teen Health
Source page: https://www.feelcreated.com/our-work/teen-health/
Structured JSON: https://www.feelcreated.com/our-work/teen-health/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: case_study
Language: en-GB
Last updated: 2026-10-14
Retrieval summary
What: Bespoke WordPress platform for Teen Health Leicestershire supporting young people, parents, carers and professionals
Who
Organisation: Feel Created
Client: Leicestershire County Council and Rutland County Council
Relevant for
- Young people accessing sensitive health information
- Onsite professionals running sessions
- Younger teens (11-14s)
- Older teens (15-19s)
Problems solved
- No single shared structure could serve all audience groups
- Content must function across devices, ages and reading levels
- Safeguarding concerns prevented direct workshops with young people
- Sensitive subjects require careful handling
- need to serve distinct audience groups (younger teens, older teens, parents, professionals) on single platform
- lack of wider brand beyond basic logo
- sensitive browsing scenarios requiring privacy and quick-exit
- young people needing safe way to save and return to health information
Key results
- Clearer routes into sensitive health topics
- Flexible website experience adapting to different audiences
- Tailored navigation, content and onward journeys per audience
- Practical content management for maintainability
- joined-up platform with tailored experience per audience group
- more engaging and less intimidating experience for younger users through illustration and animation
- improved privacy and comfort for sensitive browsing with quick-exit feature
- anonymous resource collection enabling safe return to health information
Client
Name: Leicestershire County Council and Rutland County Council
Type: Local authority
Sector: Public sector health
Challenge
Retrieval weight: 1
Summary: Health advice platform needed to serve four distinct audience groups
Approach
Retrieval weight: 1.5
Summary: We focused on creating a clear, welcoming platform that could adapt to different audiences without feeling fragmented. Audience selection became central to the UX.
Section refs
- our-approach
- our-approach-brought-together
- a-more-approachable-visual-experience
Solution
Retrieval weight: 2
Summary: We created a bespoke WordPress platform for Leicestershire and Rutland County Council that gives Teen Health a clearer, more engaging way to support young people, parents, carers and professionals.
Section refs
- the-solution
Project context
Situation: Health advice platform needed to serve four distinct audience groups
Organisational pressures
- The platform combines tailored user journeys, structured health content, illustration, animation, and practical content management.
Project goals
Item 1
Goal: Improve the digital experience and content management workflow.
Reason: Derived from the project challenge and intended outcomes.
Services
Hosting, maintenance, support & optimisation
Relationship: supporting
Url: /services/hosting-maintenance-support-optimisation/
Website performance optimisation
Relationship: supporting
Url: /services/website-performance-optimisation/
Custom WordPress development
Relationship: primary
Url: /services/custom-wordpress-development/
UX design & user experience
Relationship: supporting
Url: /services/ux-design-user-experience/
Information architecture
Relationship: supporting
Url: /services/information-architecture/
Content architecture
Relationship: supporting
Url: /services/content-architecture/
Architecture
Content model
- Structured health content with age-appropriate language
- Transition booklet as downloadable/printable resource
- Illustration and animation integrated into content
- categorisation by age groups (11-14s, 15-19s)
- school-specific contact and availability data
- reusable layouts for consistent presentation
- Tailored user journeys per audience segment
- structured taxonomy for health information
Technical principles
- Bespoke WordPress implementation
- Accessibility compliance
- Usability across devices
- Maintainable content management
- audience-led content adaptation
- privacy-preserving UX (no personal data storage)
- accessible typography, colour and interaction design
- anonymous resource collection and retrieval
Governance considerations
- feedback loops from professionals, parents and young people inform development
- structured content types support consistent editorial workflow
- school-specific information accuracy and relevance
- internal team manages day-to-day updates via CMS
- content organised consistently across audiences
- platform supports multi-council collaboration
- taxonomy enables organised content expansion
- Safeguarding-led approach to user research
Canonical claims
Item 1
Claim: Initial selection screen adapts navigation, featured content and key pathways around selected audience while keeping Teen Health as one joined-up platform
Evidence type: page_content
Evidence strength: high
Source section: outcomes-and-impact
Section role: outcome
Item 2
Claim: Platform gives Rutland County Council, Leicestershire County Council and Teen Health team a more engaging, accessible and future-ready way to support young people across the county
Evidence type: page_content
Evidence strength: medium
Source section: the-solution
Section role: solution
Item 3
Claim: Structured taxonomy, categorisation and reusable content types organise health information clearly across age groups and audiences
Evidence type: page_content
Evidence strength: high
Item 4
Claim: Anonymous basket feature lets users save links and retrieve later via download or private email link with no personal data stored
Evidence type: page_content
Evidence strength: high
Item 5
Claim: Quick-exit feature supports privacy, comfort and real-world usage scenarios for young people accessing sensitive information
Evidence type: page_content
Evidence strength: high
Source section: outcomes-and-impact
Section role: outcome
Item 6
Claim: Playful illustration style and bespoke animations help platform feel more engaging and less intimidating for younger users
Evidence type: page_content
Evidence strength: high
Source section: a-more-approachable-visual-experience
Section role: approach
Item 7
Claim: Audience selection screen helps each person start in the right place without splitting platform into separate websites
Evidence type: page_content
Evidence strength: medium
Source section: outcomes-and-impact
Section role: outcome
Item 8
Claim: Interactive transition booklet extended project impact beyond website with strong feedback from all user groups
Evidence type: page_content
Evidence strength: medium
Source section: the-solution
Section role: solution
Common questions
Item 1
Question: How does the platform connect young people to school-based health services?
Answer: Young people can search for their school to find relevant Teen Health contacts, availability and supporting guidance linked to their setting.
Item 2
Question: How does the platform serve different user types without separate websites?
Answer: The audience selection screen helps each person start in the right place, then the site adjusts navigation to bring forward content most relevant to them.
Item 3
Question: How does Teen Health tailor content for different user groups?
Answer: An initial selection screen helps users choose the most relevant version of the site, then adapts navigation, featured content and key pathways around that audience while keeping the platform joined-up.
Item 4
Question: How were young people involved given safeguarding concerns?
Answer: Materials were created for onsite professionals to use in sessions to safely gather meaningful feedback.
Item 5
Question: What visual design approach was taken for younger users?
Answer: A playful illustration style and bespoke animations were created to make the platform feel more engaging and less intimidating, helping introduce serious topics in an approachable way.
Item 6
Question: What is the transition booklet and how is it delivered?
Answer: An interactive transition booklet for children moving from primary to secondary school, delivered as an interactive PDF allowing digital completion and future reference.
Item 7
Question: How does the platform handle different age groups?
Answer: Audience selection early in the UX presents tailored navigation, content and onward journeys for younger teenagers, older teenagers, parents and professionals.
Item 8
Question: How is health content organised across age groups?
Answer: Structured taxonomy, categorisation and reusable content types organise information clearly, with dedicated sections for 11-14s, 15-19s, parents and professionals.
Testimonials
Teen Health
Testimonial id: 1855
Quote: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.
Author: Laura Foster
Role: Team Leader
Organisation: Teen Health, Leicestershire County Council
Sections
Teen Health
Content
Item 1
Text: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.
Author: Laura Foster
Role: Team Leader
Organisation: Teen Health, Leicestershire County Council
Section role: testimonial
Clearer routes into sensitive health topics
Content
Item 1
Text: Teen Health is a health advice and guidance platform from Leicestershire County Council and Rutland County Council, supporting young people, parents, carers and professionals. The platform needed to serve younger teenagers, older teenagers, parents and professionals through tailored navigation, content and onward pathways. We created a flexible website experience that helps each audience start in the right place, supported by workshops, illustration, animation and a transition booklet for children moving to secondary school. Related services
Section role: section
Varied content for different users
Content
Item 1
Text: The platform needed to balance structure, safeguarding, and usability with an engaging and warm way to present sensitive content. Different users needed tailored routes, language and support. This meant that no single shared structure could work and that content had to function across devices, ages, and reading levels, handling sensitive subjects carefully. Additionally, safeguarding concerns meant direct workshops with young people were not always appropriate.
Section role: section
Our approach
Content
Item 1
Text: We focused on creating a clear, welcoming platform that could adapt to different audiences without feeling fragmented. Audience selection became central to the UX. By helping users identify themselves early, the site could present more relevant navigation, content and onward journeys.
Section role: approach
Our approach brought together:
Items
- Audience-focused approaches to the various routes
- Safeguarding-led workshop materials
- Approachable and engaging illustration and animation
- Flexible WordPress content management
- Accessibility, usability and maintainability
Section role: approach
The solution
Content
Item 1
Text: We created a bespoke WordPress platform for Leicestershire and Rutland County Council that gives Teen Health a clearer, more engaging way to support young people, parents, carers and professionals. The platform combines tailored user journeys, structured health content, illustration, animation, and practical content management. An interactive transition booklet that extends support beyond the website was also created.
Section role: solution
A more approachable visual experience
Content
Item 1
Text: The project started with only a basic logo, but no wider brand. We created a playful illustration style and a series of bespoke animations to help the platform feel more engaging and less intimidating for younger users. The animated characters helped introduce more serious topics in an approachable way without undermining the content’s importance. Typography, illustration, colour and interaction were used carefully throughout the platform to support clarity and engagement while keeping the experience accessible and easy to follow.
Section role: approach
Outcomes and impact
Content
Item 1
Text: Teen Health now gives different users clearer routes into the right support, without splitting the platform into separate websites. The audience selection screen helps each person start in the right place. From there, the site adjusts the navigation, bringing forward the content most relevant to them. Young people can explore sensitive topics with greater privacy and confidence, while parents and professionals can access guidance and resources suited to their roles.
Section role: outcome
Project profile
Project type: Bespoke WordPress website
Client context: Public Sector Organisation
Primary topic: Teen health
Search intent matches
- accessibility services
- public sector website
- UX design services
- WordPress CMS
Technology stack
Cms: WordPress
Editor: Gutenberg
Capabilities demonstrated
- Bespoke WordPress platform development
- Audience-focused UX and tailored navigation
- Safeguarding-led workshop design
- Illustration and animation for health content
- Accessibility, usability and maintainability
- audience-led content adaptation and navigation personalisation
- structured taxonomy and reusable content type design
- privacy-focused UX features (quick-exit, anonymous resource saving)
- school-specific service integration and search functionality
- WordPress Gutenberg CMS implementation
Retrieval topics
- Teen health
- Safeguarding
- User journey personalisation
- WordPress CMS
- Health literacy
- digital health platforms
- youth-friendly design
- privacy-preserving UX
- school health services
- health information accessibility
- school transition support
- youth-focused digital services
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.