Digital planning & research
Source page: https://www.feelcreated.com/services/digital-planning-research/
Structured JSON: https://www.feelcreated.com/services/digital-planning-research/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: service_page
Language: en-GB
Last updated: 2026-10-12
Retrieval summary
What: Digital planning and research that defines requirements, priorities and user needs before website or digital platform design and development begins.
Who
Organisation: Feel Created
Relevant for
- Organisations planning a new website or digital platform
- Teams preparing for a website redesign, rebuild or major development
- Organisations that need to define requirements before design and development begin
Problems solved
- Lack of clear priorities at project start
- Unclear user needs and behaviours
- Content gaps, duplication and underperformance
- Uncertainty about competitor strengths and weaknesses
Key results
- Clear project priorities from the start
- Defined scope and direction
- Prioritised recommendations
- Phased roadmap for delivery and improvement
Service
Name: Digital planning & research
Url: /services/digital-planning-research/
Summary: Digital planning and research that defines requirements, priorities and user needs before website or digital platform design and development begins.
Service positioning
Problems solved
- Lack of clear priorities at project start
- Unclear user needs and behaviours
- Content gaps, duplication and underperformance
- Uncertainty about competitor strengths and weaknesses
Content focus
- Defining goals, requirements and priorities before design or development
- Understanding user needs, behaviours and expectations
- Reviewing existing content structure, gaps and duplication
- Reviewing comparable platforms to understand sector expectations
Capabilities
- Digital strategy and planning
- Digital discovery
- Website and digital platform planning
- Project requirements and priorities
- Stakeholder workshops and interviews
- User research
- User journeys and key tasks
- Content audits
- Competitor and sector benchmarking
- Digital roadmaps
- Technical requirements
Service hierarchy
Service level: individual_service
When to use
- Lack of clear priorities at project start.
- Unclear user needs and behaviours.
- Content gaps, duplication and underperformance.
- Uncertainty about competitor strengths and weaknesses.
Activities
- Digital planning and research
- Stakeholder workshops and requirements
- User research
- Content audits
- Competitor benchmarking
- Recommendations and roadmap
Deliverables
- Discovery and stakeholder workshops
- User research findings
- Website or platform requirements
- Content audit and recommendations
- Competitor and sector benchmarking
- Defined goals and success measures
- Prioritised recommendations
- Phased digital roadmap
Outcomes
- Clear project priorities from the start
- Defined scope and direction
- Prioritised recommendations
- Phased roadmap for delivery and improvement
Proof points
- Experience delivering complex digital platforms across public, private and membership organisations
- Experience with multi-site digital platforms
Related services
SEO & search optimisation
Relationship: ongoing_support
Url: /services/search-performance-technical-seo/
Creative & marketing support
Relationship: ongoing_support
Url: /services/creative-marketing-support/
UX design & user experience
Relationship: supporting
Url: /services/ux-design-user-experience/
Information architecture
Relationship: supporting
Url: /services/information-architecture/
Website design & build
Relationship: supporting
Url: /services/website-design-build/
UX audits & reviews
Relationship: supporting
Url: /services/ux-audits-reviews/
Sections
Plan before you build
Content
Item 1
Text: Digital strategy, planning and research to define what your website or digital platform needs to do before design or development begins. We take time to understand your organisation, your users and how your platform needs to work before decisions are made about structure, content, technology and delivery. That gives the project clear priorities from the start.
Planning & research
Items
- Stakeholder workshops and interviews
- Defining website or platform requirements
- Agreeing goals, priorities and success measures
Content
Item 1
Text: Good planning starts with a discovery phase that establishes what the project needs to achieve. We work with your team to define goals, requirements and priorities before moving into design or development. Workshops bring the right people together, surface different needs and help agree what matters most. This gives the project a clear starting point.
User research
Items
- Identifying user needs and behaviours
- Analysing journeys and key tasks
- Understanding barriers and friction points
Content
Item 1
Text: User research helps us understand how people use your website or digital platform, what they need and where problems get in the way. We explore user needs, behaviours and expectations, ensuring your platform supports real tasks and journeys. What we learn helps inform decisions across UX, content and functionality.
Content audits
Items
- Reviewing existing content and structure
- Identifying gaps and duplication
- Assessing content performance and relevance
Content
Item 1
Text: Content often shapes how a platform works more than design or technology. We review your existing content to see what you have, what is working and where there are gaps, duplication or opportunities to improve it.
Competitor benchmarking
Items
- Reviewing comparable platforms
- Identifying strengths and weaknesses
- Understanding expectations within your sector
Content
Item 1
Text: Competitor and sector benchmarking helps us understand what people may already expect from similar websites and digital platforms. We review similar organisations and platforms to see what works well, where problems appear and where your website could do things differently.
A trusted partner
Content
Item 1
Text: It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.
Author: Aaron Inglethorpe
Role: Web Manager
Organisation: University of Chichester
Section role: testimonial
Trusted, flexible and dependable
Content
Item 1
Text: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
Author: Emily Taylor Gregory
Role: Marketing Director
Organisation: FT Longitude
Section role: testimonial
Great to work with
Content
Item 1
Text: Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.
Author: Kalust Manukyan
Role: Marketing Manager
Organisation: Stanmore College
Section role: testimonial
Built around our needs
Content
Item 1
Text: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.
Author: Michelle Fasted
Role: Marketing Manager
Organisation: APHA Scientific / DEFRA
Section role: testimonial
Supporting what’s next.
Content
Item 1
Text: The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.
Author: Dr. James Howard
Role: Director of the University of Liverpool Development Academy
Section role: testimonial
Teen Health
Content
Item 1
Text: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.
Author: Laura Foster
Role: Team Leader
Organisation: Teen Health, Leicestershire County Council
Section role: testimonial
Recommendations and roadmap
Items
- Prioritised recommendations
- Defined scope and direction
- Phased roadmap for delivery and improvement
Content
Item 1
Text: The work ends with practical next steps. We bring the findings together into recommendations and a roadmap for delivery. You’ll know what to prioritise, what needs to happen next and what can be planned for later.
FT Longitude
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Stanmore College
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Prosper Portal
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
JBA Group Sites
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Service profile
Service type: Digital planning & research
Profile type: service_page
Primary topic: Digital planning & research
Primary audience
- Organisations planning a new website or digital platform
- Teams preparing for a website redesign, rebuild or major development
- Organisations that need to define requirements before design and development begin
Retrieval topics
- Digital planning & research
- Digital strategy
- Project requirements
- User journeys
- Content performance
- Digital discovery
- Discovery phase
- Website requirements
- Stakeholder interviews
- UX research
- Website strategy
- Website and digital platform planning
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.