Crown Commercial Supplier Logo
/ Creating digital without compromise since 2011

Digital planning & research

Plan before you build

Digital strategy and planning to define what your platform needs to do before design or development begins.

We take time to understand your organisation, your users and how your platform needs to work before decisions are made about structure, content, technology and delivery.

That gives the project clear priorities from the start.

Planning & research

Good planning starts with understanding what the project needs to achieve.

We work with your team to define goals, requirements and priorities before moving into design or development.

Workshops bring the right people together, surface different needs and help agree what matters most.

This gives the project a clear starting point.

  • Stakeholder workshops and requirements
  • Defining goals and success measures
  • Understanding organisational priorities

User research

Understanding how people use your platform is essential.

We explore user needs, behaviours and expectations, ensuring your platform supports real tasks and journeys.

What we learn helps inform decisions across UX, content and functionality.

  • Identifying user needs and behaviours
  • Analysing journeys and key tasks
  • Understanding barriers and friction points

Content audits

Content often shapes how a platform works more than design or technology.

We review your existing content to see what you have, what is working and where there are gaps, duplication or opportunities to improve it.

  • Reviewing existing content and structure
  • Identifying gaps and duplication
  • Assessing content performance and relevance

Competitor benchmarking

Looking at comparable websites can help us understand what users may already expect.

We review similar organisations and platforms to see what works well, where problems appear and where your website could do things differently.

  • Reviewing comparable platforms
  • Identifying strengths and weaknesses
  • Understanding expectations within your sector

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with the outcome and have already received lots of positive feedback from professionals, parents and children. The resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Recommendations and roadmap

The work ends with practical next steps.

We bring the findings together into recommendations and a roadmap for delivery.

You’ll know what to prioritise, what needs to happen next and what can be planned for later.

  • Prioritised recommendations
  • Defined scope and direction
  • Phased roadmap for delivery and improvement
UX design Information architecture UX audits Search performance Website design & digital platform development Creative & marketing

Related work

We bring together user needs, organisational goals and technical requirements to plan digital platforms around how they’ll actually be used.

See more work