Information architecture
Source page: https://www.feelcreated.com/services/information-architecture/
Structured JSON: https://www.feelcreated.com/services/information-architecture/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: service_page
Language: en-GB
Last updated: 2026-10-12
Retrieval summary
What: Feel Created provides information architecture services for websites and digital platforms, helping organisations plan website structures, navigation and content hierarchies. The service makes information easier to find and websites easier to manage, particularly for organisations with complex content or multiple audiences.
Who
Organisation: Feel Created
Relevant for
- Digital and web managers
- Marketing and communications teams
- Content teams
- Website owners
- Organisations managing large or complex websites
- Teams planning a website redesign or restructure
Problems solved
- Website navigation that makes information difficult to find
- Large websites with confusing page hierarchies or content organisation
- Multiple audiences needing different routes to information
- Website structures that have become difficult to maintain or expand
Key results
- Websites easier to navigate and understand
- Information easier for people to find
- Clearer organisation of complex content
- Improved navigation for multiple audiences
- Website structures that accommodate future growth
- Simpler ongoing website management
Service
Name: Information architecture
Url: /services/information-architecture/
Summary: Feel Created provides information architecture services for websites and digital platforms, helping organisations plan website structures, navigation and content hierarchies. The service makes information easier to find and websites easier to manage, particularly for organisations with complex content or multiple audiences.
Service positioning
Problems solved
- Website navigation that makes information difficult to find
- Large websites with confusing page hierarchies or content organisation
- Multiple audiences needing different routes to information
- Website structures that have become difficult to maintain or expand
Content focus
- Website structure and planning
- Website hierarchies and sitemaps
- Navigation and menu organisation
- Content grouping and relationships
- Taxonomy and classification
- Search and findability
- Information organisation for multiple audiences
- Scalable website structures
Capabilities
- Information architecture
- Website structure planning
- Website hierarchies
- Website sitemap planning
- Navigation design
- Content organisation
- Content taxonomy
- Content relationships
- Search and findability
- Website restructuring
Service hierarchy
Service level: individual_service
When to use
- Website navigation that makes information difficult to find.
- Large websites with confusing page hierarchies or content organisation.
- Multiple audiences needing different routes to information.
- Website structures that have become difficult to maintain or expand.
Activities
- Planning website structures and hierarchies
- Developing website sitemaps
- Designing navigation and menu structures
- Organising content around user needs
- Defining content groupings and relationships
- Structuring taxonomy and classification
- Planning pathways through complex information
- Supporting search and filtering structures
- Reviewing existing website navigation
- Refining website structure as requirements change
Deliverables
- Website sitemaps
- Page hierarchies
- Navigation and menu structures
- Content groupings and relationships
- Taxonomy and classification structures
- Information organisation recommendations
- Website restructuring plans
Outcomes
- Websites easier to navigate and understand
- Information easier for people to find
- Clearer organisation of complex content
- Improved navigation for multiple audiences
- Website structures that accommodate future growth
- Simpler ongoing website management
Related services
SEO & search optimisation
Relationship: ongoing_support
Url: /services/search-performance-technical-seo/
UX design & user experience
Relationship: supporting
Url: /services/ux-design-user-experience/
Digital planning & research
Relationship: supporting
Url: /services/digital-planning-research/
Website design & build
Relationship: supporting
Url: /services/website-design-build/
Content architecture
Relationship: supporting
Url: /services/content-architecture/
Sections
Content structure and organisation
Items
- Defining website hierarchies and content relationships
- Planning website sitemaps and page structures
- Organising content around user needs
Content
Item 1
Text: Clear structure underpins everything. We organise pages and content into logical groups, creating website hierarchies that make information easier to find and understand. This helps people navigate larger websites while giving your team a structure that can accommodate new content and services over time.
Organising your content
Items
- Planning content categories and groupings
- Structuring taxonomy and classification
- Defining relationships between related information
Content
Item 1
Text: How information is grouped and labelled can make a significant difference to how easily people find it. We organise content into meaningful categories and define relationships between information, helping people explore related topics, use filters and find what they need.
A structure your team can manage
Items
- Planning manageable page hierarchies
- Supporting consistent navigation as content grows
- Making website structures easier to maintain
Content
Item 1
Text: Website structure needs to work for the people managing it, not just those using it. We plan page hierarchies, navigation and content groupings that are straightforward to maintain. This makes it easier for your team to add new information without making the website harder to navigate.
A trusted partner
Content
Item 1
Text: It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.
Author: Aaron Inglethorpe
Role: Web Manager
Organisation: University of Chichester
Section role: testimonial
Trusted, flexible and dependable
Content
Item 1
Text: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
Author: Emily Taylor Gregory
Role: Marketing Director
Organisation: FT Longitude
Section role: testimonial
Great to work with
Content
Item 1
Text: Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.
Author: Kalust Manukyan
Role: Marketing Manager
Organisation: Stanmore College
Section role: testimonial
Built around our needs
Content
Item 1
Text: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.
Author: Michelle Fasted
Role: Marketing Manager
Organisation: APHA Scientific / DEFRA
Section role: testimonial
Supporting what’s next.
Content
Item 1
Text: The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.
Author: Dr. James Howard
Role: Director of the University of Liverpool Development Academy
Section role: testimonial
Prosper Portal
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Teen Health
Content
Item 1
Text: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.
Author: Laura Foster
Role: Team Leader
Organisation: Teen Health, Leicestershire County Council
Section role: testimonial
Structure evolves as your platform grows
Items
- Refining structure as content grows
- Supporting new content types and requirements
- Maintaining clarity and consistency over time
Content
Item 1
Text: As your website grows, its structure needs to accommodate new content, services and audiences. We review and improve page hierarchies, navigation and content groupings as requirements change, helping your website remain straightforward to use and manage.
Stanmore College
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
University of Chichester
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Teen Health
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Service profile
Service type: Information architecture
Profile type: service_page
Primary topic: Information architecture for websites and digital platforms
Primary audience
- Digital and web managers
- Marketing and communications teams
- Content teams
- Website owners
- Organisations managing large or complex websites
- Teams planning a website redesign or restructure
Retrieval topics
- Information architecture for websites and digital platforms
- Website structure planning
- Website hierarchies and sitemaps
- Website navigation design
- Content organisation and grouping
- Content taxonomy and classification
- Content relationships
- Website navigation and findability
- Website restructuring
- Search and filtering structures
- Information architecture for multiple audiences
- Information architecture
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.