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/ Creating digital without compromise since 2011

Information architecture

Structure that makes sense

Information architecture that makes websites easier to navigate, understand and manage.

We organise website structure, content and navigation around how people look for information, helping them find what they need without unnecessary complexity.

This is especially useful for larger websites with multiple audiences, extensive content or navigation that has become difficult to manage.

Content structure and organisation

Clear structure underpins everything.

We organise pages and content into logical groups, creating website hierarchies that make information easier to find and understand.

This helps people navigate larger websites while giving your team a structure that can accommodate new content and services over time.

  • Defining website hierarchies and content relationships
  • Planning website sitemaps and page structures
  • Organising content around user needs

Organising your content

How information is grouped and labelled can make a significant difference to how easily people find it.

We organise content into meaningful categories and define relationships between information, helping people explore related topics, use filters and find what they need.

  • Planning content categories and groupings
  • Structuring taxonomy and classification
  • Defining relationships between related information

A structure your team can manage

Website structure needs to work for the people managing it, not just those using it.

We plan page hierarchies, navigation and content groupings that are straightforward to maintain. This makes it easier for your team to add new information without making the website harder to navigate.

  • Planning manageable page hierarchies
  • Supporting consistent navigation as content grows
  • Making website structures easier to maintain
Feel created staff working

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Structure evolves as your platform grows

As your website grows, its structure needs to accommodate new content, services and audiences.

We review and improve page hierarchies, navigation and content groupings as requirements change, helping your website remain straightforward to use and manage.

  • Refining structure as content grows
  • Supporting new content types and requirements
  • Maintaining clarity and consistency over time
UX design Content architecture Website design Digital planning SEO & search performance

Related work

We help organisations plan website structures, navigation and content organisation that make complex platforms easier to use and manage.

See more work