SEO & search optimisation
Source page: https://www.feelcreated.com/services/search-performance-technical-seo/
Structured JSON: https://www.feelcreated.com/services/search-performance-technical-seo/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: service_page
Language: en-GB
Last updated: 2026-10-12
Retrieval summary
What: Search performance and technical SEO service that improves technical setup, structure and content signals to help search engines and AI tools understand a website.
Who
Organisation: Feel Created
Relevant for
- Digital and web managers
- Marketing and communications teams
- Website owners
- SEO and content teams
- Organisations planning a new website or redesign
- Teams responsible for improving organic search performance
Problems solved
- Websites not being discovered or indexed properly by search engines
- Poor website performance affecting user experience and search rankings
- Content not being clearly interpreted by search engines
- Lack of clear connections between content reducing visibility
- No ongoing monitoring or optimisation of search performance
Key results
- Improved technical SEO and search visibility
- Better crawlability and indexing
- Improved website performance and user experience
- Clearer signals for search engines
- Data-led optimisation and continuous improvement
Service
Name: SEO & search optimisation
Url: /services/search-performance-technical-seo/
Summary: Search performance and technical SEO service that improves technical setup, structure and content signals to help search engines and AI tools understand a website.
Service positioning
Problems solved
- Websites not being discovered or indexed properly by search engines
- Poor website performance affecting user experience and search rankings
- Content not being clearly interpreted by search engines
- Lack of clear connections between content reducing visibility
- No ongoing monitoring or optimisation of search performance
Content focus
- Technical SEO foundations
- Performance and Core Web Vitals
- Clear and accessible content
- Connecting your content
- Search monitoring and insight
- Ongoing search optimisation
Capabilities
- Technical SEO
- Crawlability and indexing optimisation
- Search Engine Optimisation (SEO)
- Technical audits and issue resolution
- Structured site architecture for search
- Core Web Vitals optimisation
- Performance monitoring and improvements
- Optimising assets, loading and rendering
- Improving rendering for search engines
- Ensuring accessible, readable content structures
- Supporting consistent interpretation across devices
- Structuring clear connections between content
Service hierarchy
Service level: individual_service
When to use
- Websites not being discovered or indexed properly by search engines.
- Poor website performance affecting user experience and search rankings.
- Content not being clearly interpreted by search engines.
- Lack of clear connections between content reducing visibility.
- No ongoing monitoring or optimisation of search performance.
Activities
- Technical SEO
- Crawlability and indexing optimisation
- Technical audits and issue resolution
- Structured site architecture for search
- Core Web Vitals optimisation
- Performance monitoring and improvements
- Optimising assets, loading and rendering
- Improving rendering for search engines
- Ensuring accessible, readable content structures
- Supporting consistent interpretation across devices
- Structuring clear connections between content
- Improving internal linking
Deliverables
- Technical SEO audits
- Issue resolution
- Structured site architecture
- Core Web Vitals optimisation
- Performance monitoring
- Content structure improvements
- Internal linking improvements
Outcomes
- Improved technical SEO and search visibility
- Better crawlability and indexing
- Improved website performance and user experience
- Clearer signals for search engines
- Data-led optimisation and continuous improvement
Related services
AI SEO services & AI search optimisation
Relationship: ongoing_support
Url: /services/zero-click-ai-search-optimisation/
Website architecture & integrations
Relationship: technical
Url: /services/website-architecture-integrations/
Website performance optimisation
Relationship: ongoing_support
Url: /services/website-performance-optimisation/
Ongoing development & improvement
Relationship: supporting
Url: /services/ongoing-development-improvement/
Website maintenance & support
Relationship: ongoing_support
Url: /services/website-maintenance-support/
Managed WordPress hosting
Relationship: primary
Url: /services/managed-wordpress-hosting/
Content architecture
Relationship: supporting
Url: /services/content-architecture/
Sections
Technical SEO services that help your website rank and perform.
Content
Item 1
Text: We improve crawlability, site structure, performance and content signals so search engines can access and understand your website.
Technical SEO foundations
Items
- Crawlability and indexing optimisation
- Technical audits and issue resolution
- Structured site architecture for search
Content
Item 1
Text: Our technical SEO work focuses on the issues that affect how search engines access and understand your website. From crawlability and indexing to site architecture and technical audits, we identify problems and make improvements that support long-term search visibility.
Performance and Core Web Vitals
Items
- Core Web Vitals optimisation
- Performance monitoring and improvements
- Optimising assets, loading and rendering
Content
Item 1
Text: Website performance directly affects how people experience your site and how it performs in search. We optimise speed, stability and responsiveness so your platform performs consistently across devices, supporting search performance and a better user experience.
Clear and accessible content
Items
- Improving rendering for search engines
- Ensuring accessible, readable content structures
- Supporting consistent interpretation across devices
Content
Item 1
Text: Search engines need to interpret your content clearly and consistently. We review structure and presentation so content is easier for people to use and easier for search engines to understand.
Connecting your content
Items
- Structuring clear connections between content
- Improving internal linking
- Supporting content discovery
Content
Item 1
Text: Search performance depends on how your content is connected. We define how pages link together so content is easier to navigate, discover and understand for both people and search engines.
Search monitoring and insight
Items
- Search performance monitoring
- Identifying technical issues and opportunities
- Supporting data-led optimisation
Content
Item 1
Text: Search performance should be measured and understood. We track how your website performs in search, identifying technical issues and opportunities so you can see where improvements are needed and what to prioritise.
A trusted partner
Content
Item 1
Text: It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.
Author: Aaron Inglethorpe
Role: Web Manager
Organisation: University of Chichester
Section role: testimonial
Trusted, flexible and dependable
Content
Item 1
Text: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
Author: Emily Taylor Gregory
Role: Marketing Director
Organisation: FT Longitude
Section role: testimonial
Great to work with
Content
Item 1
Text: Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.
Author: Kalust Manukyan
Role: Marketing Manager
Organisation: Stanmore College
Section role: testimonial
Built around our needs
Content
Item 1
Text: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.
Author: Michelle Fasted
Role: Marketing Manager
Organisation: APHA Scientific / DEFRA
Section role: testimonial
Supporting what’s next.
Content
Item 1
Text: The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.
Author: Dr. James Howard
Role: Director of the University of Liverpool Development Academy
Section role: testimonial
Teen Health
Content
Item 1
Text: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.
Author: Laura Foster
Role: Team Leader
Organisation: Teen Health, Leicestershire County Council
Section role: testimonial
Ongoing search optimisation
Items
- Ongoing technical improvements
- Adapting to search algorithm changes
- Supporting continuous optimisation
Content
Item 1
Text: Search performance needs ongoing attention. We continue to refine your platform as search requirements, technology and user behaviour change, helping maintain strong technical performance over time.
JBA Group Sites
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Stanmore College
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
University of Chichester
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Service profile
Service type: SEO & search optimisation
Profile type: service_page
Primary topic: SEO and search optimisation
Primary audience
- Digital and web managers
- Marketing and communications teams
- Website owners
- SEO and content teams
- Organisations planning a new website or redesign
- Teams responsible for improving organic search performance
Retrieval topics
- SEO and search optimisation
- Crawlability and indexing
- Site architecture
- Core Web Vitals
- Internal linking
- Search performance monitoring
- Algorithm changes
- Technical SEO
- Technical audits and issue resolution
- Structured site architecture for search
- Performance monitoring and improvements
- Optimising assets, loading and rendering
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.