UX design & user experience
Source page: https://www.feelcreated.com/services/ux-design-user-experience/
Structured JSON: https://www.feelcreated.com/services/ux-design-user-experience/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: service_page
Language: en-GB
Last updated: 2026-10-12
Retrieval summary
What: UX design services for websites and digital platforms, helping organisations improve usability through user journeys, interaction design, wireframing, prototyping and accessible user experiences.
Who
Organisation: Feel Created
Relevant for
- Digital and web managers
- Marketing and communications teams
- Website owners
- Organisations planning a new website or digital platform
- Teams looking to improve an existing website or user experience
Problems solved
- Websites that are difficult to navigate or understand
- Assumptions about user needs leading to poor design decisions
- Lack of clear content structure affecting platform performance
- Inaccessible experiences for users with disabilities
Key results
- Websites easier to navigate, understand and use
- Decisions based on real needs, not assumptions
- Reduced risk early in the process
- More inclusive platforms and improved usability for all users
- User experiences that can be reviewed and improved over time
Service
Name: UX design & user experience
Url: /services/ux-design-user-experience/
Summary: UX design services for websites and digital platforms, helping organisations improve usability through user journeys, interaction design, wireframing, prototyping and accessible user experiences.
Service positioning
Problems solved
- Websites that are difficult to navigate or understand
- Assumptions about user needs leading to poor design decisions
- Lack of clear content structure affecting platform performance
- Inaccessible experiences for users with disabilities
Content focus
- User needs and behaviours
- Content hierarchies and navigation
- Interaction patterns and responsive design
- Prototyping and validation
- Accessibility and inclusive design
- Ongoing UX review and improvement
Capabilities
- User experience design
- Website UX design
- User journeys and user flows
- Interaction design
- Wireframing
- Interactive prototyping
- Usability testing
- Accessible UX design
- UX optimisation
Service hierarchy
Service level: individual_service
When to use
- Websites that are difficult to navigate or understand.
- Assumptions about user needs leading to poor design decisions.
- Lack of clear content structure affecting platform performance.
- Inaccessible experiences for users with disabilities.
Activities
- User experience design
- User journeys and flows
- Information architecture
- Navigation design
- Interaction design
- Wireframing
- Interactive prototyping
- User testing
- Accessibility design (WCAG 2.2 AA)
- Ongoing optimisation
Deliverables
- User journey maps
- User flows
- Website wireframes
- Interactive prototypes
- Interaction design specifications
- Interface design recommendations
- Usability testing findings
- UX improvement recommendations
Outcomes
- Websites easier to navigate, understand and use
- Decisions based on real needs, not assumptions
- Reduced risk early in the process
- More inclusive platforms and improved usability for all users
- User experiences that can be reviewed and improved over time
Related services
Website architecture & integrations
Relationship: technical
Url: /services/website-architecture-integrations/
Accessibility audits & reviews
Relationship: supporting
Url: /services/accessibility-audits-reviews/
Digital planning & research
Relationship: supporting
Url: /services/digital-planning-research/
Information architecture
Relationship: supporting
Url: /services/information-architecture/
Website design & build
Relationship: supporting
Url: /services/website-design-build/
Sections
We design websites and digital platforms around the people who use them.
Content
Item 1
Text: Our UX design services focus on making websites easier to navigate, understand and use. From user journeys and wireframes to interaction design and prototyping, we help organisations create better digital experiences based on how people actually use their websites.
Understanding users and needs
Items
- Understanding user needs and behaviours
- Identifying key tasks and user journeys
- Establishing usability goals
- Making informed design decisions
Content
Item 1
Text: Good UX design starts with understanding who will use your website and what they need to achieve. We work with your team to identify user needs, understand how people interact with your content and establish what a successful experience should look like. This helps us make informed design decisions that support both your organisation and the people using your website.
Interaction and interface design
Key points
- We design interactions that feel intuitive and purposeful.
- The focus is always on clarity, consistency and ease of use.
Items
- Designing clear user journeys and flows
- Creating intuitive interaction patterns
- Ensuring consistency across pages and components
- Supporting responsive and device-friendly experiences
Content
Item 1
Text: We design interactions that feel intuitive and purposeful. This includes how users move through the platform, how actions are presented and how content responds across devices. The focus is always on clarity, consistency and ease of use.
Prototyping and validation
Items
- Wireframing key journeys and layouts
- Building interactive prototypes
- Testing ideas with real users where possible
- Refining before development starts
Content
Item 1
Text: Before development begins, we test and refine ideas. Using wireframes and interactive prototypes, we explore how people will use the platform. Usability testing helps us identify potential problems, make improvements and reduce risk before development starts.
A trusted partner
Content
Item 1
Text: It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.
Author: Aaron Inglethorpe
Role: Web Manager
Organisation: University of Chichester
Section role: testimonial
Trusted, flexible and dependable
Content
Item 1
Text: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
Author: Emily Taylor Gregory
Role: Marketing Director
Organisation: FT Longitude
Section role: testimonial
Great to work with
Content
Item 1
Text: Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.
Author: Kalust Manukyan
Role: Marketing Manager
Organisation: Stanmore College
Section role: testimonial
Built around our needs
Content
Item 1
Text: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.
Author: Michelle Fasted
Role: Marketing Manager
Organisation: APHA Scientific / DEFRA
Section role: testimonial
Supporting what’s next.
Content
Item 1
Text: The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.
Author: Dr. James Howard
Role: Director of the University of Liverpool Development Academy
Section role: testimonial
Teen Health
Content
Item 1
Text: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.
Author: Laura Foster
Role: Team Leader
Organisation: Teen Health, Leicestershire County Council
Section role: testimonial
Accessibility and inclusive design
Items
- Designing to WCAG 2.2 AA standards
- Supporting assistive technologies
- Creating clear, readable interfaces
- Improving usability across all user groups
Content
Item 1
Text: Accessibility is part of how we design from the outset. We ensure experiences are usable by a wider range of people, supporting assistive technologies and aligning with recognised standards. This creates more inclusive platforms and improves usability for all users.
Ongoing optimisation
Items
- Analysing user behaviour and feedback
- Identifying friction points and improvements
- Iterating on journeys and interactions
- Supporting long-term platform development
Content
Item 1
Text: User experience doesn’t stop at launch. We continue to review, test and refine platforms based on real usage. We identify opportunities for improvement and refine the experience over time.
APHA Scientific
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
FT Longitude
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
JBA Group Sites
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Service profile
Service type: UX design & user experience
Profile type: service_page
Primary topic: UX design services and user experience design
Primary audience
- Digital and web managers
- Marketing and communications teams
- Website owners
- Organisations planning a new website or digital platform
- Teams looking to improve an existing website or user experience
Retrieval topics
- UX design services and user experience design
- UX design services
- User experience design
- Website UX design
- UX design agency
- User journeys and user flows
- Interaction design
- Prototyping
- Website usability
- Accessible UX design
- User experience optimisation
- Wireframing
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.