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/ Creating digital without compromise since 2011

UX design & user experience

UX designed for real use

We design websites and digital platforms around the people who use them.

Our UX design services focus on making websites easier to navigate, understand and use.

From user journeys and wireframes to interaction design and prototyping, we help organisations create better digital experiences based on how people actually use their websites.

Understanding users and needs

Good UX design starts with understanding who will use your website and what they need to achieve. We work with your team to identify user needs, understand how people interact with your content and establish what a successful experience should look like.

This helps us make informed design decisions that support both your organisation and the people using your website.

  • Understanding user needs and behaviours
  • Identifying key tasks and user journeys
  • Establishing usability goals
  • Making informed design decisions

Content structure and navigation

Clear structure is essential to how a platform performs.

We design information architecture that organises content clearly, so users can find what they need quickly. We also ensure content is consistent and easy-to-manage across the platform.

  • Creating clear, logical content hierarchies
  • Designing navigation that helps people find their way
  • Supporting content that scales as your platform grows
  • Making content easier to find and manage

Interaction and interface design

We design interactions that feel intuitive and purposeful.

This includes how users move through the platform, how actions are presented and how content responds across devices. The focus is always on clarity, consistency and ease of use.

  • Designing clear user journeys and flows
  • Creating intuitive interaction patterns
  • Ensuring consistency across pages and components
  • Supporting responsive and device-friendly experiences

Prototyping and validation

Before development begins, we test and refine ideas.

Using wireframes and interactive prototypes, we explore how people will use the platform. Usability testing helps us identify potential problems, make improvements and reduce risk before development starts.

  • Wireframing key journeys and layouts
  • Building interactive prototypes
  • Testing ideas with real users where possible
  • Refining before development starts
A person using Prosper Portal on their phone

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Accessibility and inclusive design

Accessibility is part of how we design from the outset.

We ensure experiences are usable by a wider range of people, supporting assistive technologies and aligning with recognised standards. This creates more inclusive platforms and improves usability for all users.

  • Designing to WCAG 2.2 AA standards
  • Supporting assistive technologies
  • Creating clear, readable interfaces
  • Improving usability across all user groups
Analytical performance image

Ongoing optimisation

User experience doesn’t stop at launch.

We continue to review, test and refine platforms based on real usage. We identify opportunities for improvement and refine the experience over time.

  • Analysing user behaviour and feedback
  • Identifying friction points and improvements
  • Iterating on journeys and interactions
  • Supporting long-term platform development
Website design Digital planning Information architecture UX audits Accessibility audits Website Integrations

Related work

We design digital experiences around real needs, helping people find, understand and use what they need more easily.

See more work