UX design & user experience UX shaped for real users

We design user experiences that are clear, considered and grounded in real-world use.

Good UX isn’t decoration. It’s how things work.

Many websites prioritise visuals over usability. We design how people actually move through your website, how content is structured and how interactions feel, creating an intuitive, easy-to-manage experience built on well-organised content.

Understanding users and needs

Our user experience design approach is based on understanding who the platform is for and what it needs to do.

We work closely with your team to define user needs, organisational goals and success measures. So decisions are based on real needs, not assumptions.

Identifying user needs and behaviours
Defining goals and success measures
Aligning stakeholders around a clear direction
Reducing risk early in the process

Content structure and navigation

Clear structure is essential to how a platform performs.

We design information architecture that organises content clearly, so users can find what they need quickly. We also ensure content is consistent and easy-to-manage across the platform.

Creating clear, logical content hierarchies
Designing navigation that helps people find their way
Supporting content that scales as your platform grows
Making content easier to find and manage

Interaction and interface design

We design interactions that feel intuitive and purposeful.

This includes how users move through the platform, how actions are presented and how content responds across devices. The focus is always on clarity, consistency and ease of use.

Designing clear user journeys and flows
Creating intuitive interaction patterns
Ensuring consistency across pages and components
Supporting responsive and device-friendly experiences

Prototyping and validation

Before development begins, we test and refine ideas.

Using wireframes and interactive prototypes, we explore how the platform’s UX will be used. This allows us to test ideas early, reduce risk and ensure the experience works as intended.

Wireframing key journeys and layouts
Building interactive prototypes
Testing ideas with real users where possible
Refining before development starts

A person using Prosper Portal on their phone

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with the outcome and have already received lots of positive feedback from professionals, parents and children. The resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Accessibility and inclusive design

Accessibility is part of how we design from the outset.

We ensure experiences are usable by a wider range of people, supporting assistive technologies and aligning with recognised standards. This creates more inclusive platforms and improves usability for all users.

Designing to WCAG 2.2 AA standards
Supporting assistive technologies
Creating clear, readable interfaces
Improving usability across all user groups

Ongoing optimisation

User experience doesn’t stop at launch.

We continue to review, test and refine platforms based on real usage. We identify opportunities for improvement and refine the experience over time.

Analysing user behaviour and feedback
Identifying friction points and improvements
Iterating on journeys and interactions
Supporting long-term platform development

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