Website performance optimisation
Source page: https://www.feelcreated.com/services/website-performance-optimisation/
Structured JSON: https://www.feelcreated.com/services/website-performance-optimisation/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: service_page
Language: en-GB
Last updated: 2026-10-12
Retrieval summary
What: Feel Created provides website performance optimisation for WordPress websites and digital platforms, improving website speed, Core Web Vitals, responsiveness and reliability by identifying performance issues and making targeted technical improvements.
Who
Organisation: Feel Created
Relevant for
- Digital and web managers
- Marketing and communications teams
- Website owners
- IT and technical teams
- Organisations experiencing website performance or reliability issues
- Teams responsible for maintaining and improving existing WordPress websites
Problems solved
- Slow website loading
- Poor WordPress performance
- Poor Core Web Vitals
- Layout shifts and visual instability
- Slow or unresponsive interactions
- Inconsistent performance across devices and networks
- Performance degradation as websites grow
- Unnecessary scripts, assets and loading overhead
Key results
- Improved website and page load speed
- Improved Core Web Vitals
- Faster and more responsive interactions
- Reduced layout shifts and instability
- Better performance across devices and networks
- Reduced unnecessary loading and front-end overhead
- Clear priorities for further performance improvements
- Ongoing performance monitoring and optimisation
Service
Name: Website performance optimisation
Url: /services/website-performance-optimisation/
Summary: Feel Created provides website performance optimisation for WordPress websites and digital platforms, improving website speed, Core Web Vitals, responsiveness and reliability by identifying performance issues and making targeted technical improvements.
Service positioning
Problems solved
- Slow website loading
- Poor WordPress performance
- Poor Core Web Vitals
- Layout shifts and visual instability
- Slow or unresponsive interactions
- Inconsistent performance across devices and networks
- Performance degradation as websites grow
- Unnecessary scripts, assets and loading overhead
Content focus
- Website performance optimisation
- Website speed and loading performance
- Core Web Vitals
- Front-end performance
- Image and asset optimisation
- Caching and loading efficiency
- Performance across devices and networks
- Performance issue diagnosis
- Ongoing performance monitoring and optimisation
Capabilities
- Website performance optimisation
- Page speed optimisation
- Core Web Vitals optimisation
- Front-end performance optimisation
- Image and asset optimisation
- Caching and loading optimisation
- Technical performance assessment
- Performance issue diagnosis
- Interaction responsiveness
- Performance monitoring
Service hierarchy
Service level: individual_service
When to use
- Slow website loading.
- Poor WordPress performance.
- Poor Core Web Vitals.
- Layout shifts and visual instability.
- Slow or unresponsive interactions.
- Inconsistent performance across devices and networks.
- Performance degradation as websites grow.
- Unnecessary scripts, assets and loading overhead.
Activities
- Website performance assessment
- Page speed optimisation
- Core Web Vitals optimisation
- Front-end performance optimisation
- Image and asset optimisation
- Testing across devices and networks
- Performance issue diagnosis
- Interaction responsiveness improvement
- Performance monitoring
- Ongoing optimisation
Deliverables
- Performance assessment
- Prioritised list of fixes
- Optimised pages and assets
- Ongoing performance monitoring
Outcomes
- Improved website and page load speed
- Improved Core Web Vitals
- Faster and more responsive interactions
- Reduced layout shifts and instability
- Better performance across devices and networks
- Reduced unnecessary loading and front-end overhead
- Clear priorities for further performance improvements
- Ongoing performance monitoring and optimisation
Related services
Technical SEO, structured content & AI systems
Relationship: search_visibility
Url: /services/technical-seo-structured-content-and-ai-systems/
Hosting, maintenance, support & optimisation
Relationship: ongoing_support
Url: /services/hosting-maintenance-support-optimisation/
Website security audits & monitoring
Relationship: strategy
Url: /services/website-security-audits-monitoring/
Ongoing development & improvement
Relationship: supporting
Url: /services/ongoing-development-improvement/
SEO & search optimisation
Relationship: ongoing_support
Url: /services/search-performance-technical-seo/
Managed WordPress hosting
Relationship: primary
Url: /services/managed-wordpress-hosting/
Sections
Website performance optimisation that improves speed, stability and reliability.
Content
Item 1
Text: We improve website speed and performance by identifying what’s slowing your site down and making targeted improvements to loading, responsiveness and Core Web Vitals. From WordPress performance to images, scripts and front-end code, we focus on the issues that make a measurable difference.
Our performance optimisation approach
Items
- Reviewing page speed and loading behaviour
- Testing Core Web Vitals and responsiveness
- Identifying performance bottlenecks and inefficiencies
Content
Item 1
Text: Good performance starts with understanding what’s slowing your website down. We assess page speed, loading behaviour and Core Web Vitals across different devices and connections, identifying bottlenecks and unnecessary overhead. This gives us a clear picture of what needs fixing and where improvements will make the biggest difference.
Website speed and loading performance
Items
- Improving website and page load speed
- Optimising images, scripts and other assets
- Improving caching and reducing unnecessary loading
Content
Item 1
Text: Slow websites frustrate users and can become progressively worse as content, functionality and third-party services are added. We improve website loading speed by addressing the causes rather than chasing a single performance score. That can include optimising images and scripts, reducing unnecessary requests, improving caching and removing front-end bottlenecks.
Performance across devices
Items
- Testing performance across devices
- Identifying issues on slower connections
- Improving consistency across environments
Content
Item 1
Text: People access websites across a wide range of devices and connection speeds. We test and optimise performance across mobile, tablet and desktop, including slower connections, to create a faster and more consistent experience.
Core Web Vitals and performance stability
Items
- Improving Core Web Vitals
- Reducing layout shifts and instability
- Improving interaction responsiveness
Content
Item 1
Text: Website performance isn’t only about how quickly a page appears. We assess Core Web Vitals including loading performance, visual stability and interaction responsiveness, then address the technical issues affecting them. This improves the experience for users while supporting the technical performance signals used by Google.
A trusted partner
Content
Item 1
Text: It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.
Author: Aaron Inglethorpe
Role: Web Manager
Organisation: University of Chichester
Section role: testimonial
Trusted, flexible and dependable
Content
Item 1
Text: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
Author: Emily Taylor Gregory
Role: Marketing Director
Organisation: FT Longitude
Section role: testimonial
Great to work with
Content
Item 1
Text: Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.
Author: Kalust Manukyan
Role: Marketing Manager
Organisation: Stanmore College
Section role: testimonial
Built around our needs
Content
Item 1
Text: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.
Author: Michelle Fasted
Role: Marketing Manager
Organisation: APHA Scientific / DEFRA
Section role: testimonial
Supporting what’s next.
Content
Item 1
Text: The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.
Author: Dr. James Howard
Role: Director of the University of Liverpool Development Academy
Section role: testimonial
Teen Health
Content
Item 1
Text: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.
Author: Laura Foster
Role: Team Leader
Organisation: Teen Health, Leicestershire County Council
Section role: testimonial
Findings and improvements
Items
- Highlighting performance issues
- Explaining impact and priority
- Clear steps for improvement
Content
Item 1
Text: Performance testing is only useful if it leads to action. We identify what’s slowing your website down, explain the impact and prioritise improvements based on their likely benefit. Where we’re carrying out the optimisation work, we can implement and test those changes rather than simply handing over a performance report.
Maintaining performance over time
Items
- Ongoing performance monitoring
- Supporting optimisation over time
- Maintaining speed and stability
Content
Item 1
Text: Website performance can deteriorate as content, plugins, integrations and functionality change. We provide ongoing monitoring and optimisation to help maintain speed, stability and Core Web Vitals as your website grows.
In practice
Content
Item 1
Text: We improve website performance by identifying issues that affect speed and stability, creating faster and more reliable experiences.
FT Longitude
Parent id: in-practice
Parent heading: In practice
Content
Item 1
Text: View project
University of Chichester
Parent id: in-practice
Parent heading: In practice
Content
Item 1
Text: View project
Service profile
Service type: Website performance optimisation
Profile type: service_page
Primary topic: Website performance optimisation
Primary audience
- Digital and web managers
- Marketing and communications teams
- Website owners
- IT and technical teams
- Organisations experiencing website performance or reliability issues
- Teams responsible for maintaining and improving existing WordPress websites
Technology stack
Cms: WordPress
Retrieval topics
- Website performance optimisation
- Speed and loading performance
- Performance across devices
- Core Web Vitals and performance stability
- Findings and improvements
- Maintaining performance over time
- Page speed optimisation
- Core Web Vitals optimisation
- Front-end performance optimisation
- Image and asset optimisation
- Caching and loading optimisation
- Technical performance assessment
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.