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/ Creating digital without compromise since 2011

Website performance optimisation

Better website performance, built in

Website performance optimisation that improves speed, stability and reliability.

We improve website speed and performance by identifying what’s slowing your site down and making targeted improvements to loading, responsiveness and Core Web Vitals. From WordPress performance to images, scripts and front-end code, we focus on the issues that make a measurable difference.

Our performance optimisation approach

Good performance starts with understanding what’s slowing your website down.

We assess page speed, loading behaviour and Core Web Vitals across different devices and connections, identifying bottlenecks and unnecessary overhead.

This gives us a clear picture of what needs fixing and where improvements will make the biggest difference.

  • Reviewing page speed and loading behaviour
  • Testing Core Web Vitals and responsiveness
  • Identifying performance bottlenecks and inefficiencies
Analytical performance image

Website speed and loading performance

Slow websites frustrate users and can become progressively worse as content, functionality and third-party services are added.

We improve website loading speed by addressing the causes rather than chasing a single performance score.

That can include optimising images and scripts, reducing unnecessary requests, improving caching and removing front-end bottlenecks.

  • Improving website and page load speed
  • Optimising images, scripts and other assets
  • Improving caching and reducing unnecessary loading

Performance across devices

People access websites across a wide range of devices and connection speeds. We test and optimise performance across mobile, tablet and desktop, including slower connections, to create a faster and more consistent experience.

  • Testing performance across devices
  • Identifying issues on slower connections
  • Improving consistency across environments

Core Web Vitals and performance stability

Website performance isn’t only about how quickly a page appears. We assess Core Web Vitals including loading performance, visual stability and interaction responsiveness, then address the technical issues affecting them.

This improves the experience for users while supporting the technical performance signals used by Google.

  • Improving Core Web Vitals
  • Reducing layout shifts and instability
  • Improving interaction responsiveness

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Findings and improvements

Performance testing is only useful if it leads to action.

We identify what’s slowing your website down, explain the impact and prioritise improvements based on their likely benefit.

Where we’re carrying out the optimisation work, we can implement and test those changes rather than simply handing over a performance report.

  • Highlighting performance issues
  • Explaining impact and priority
  • Clear steps for improvement
Screens showing FT longitude website created by Feel created on both desktop and mobile

Maintaining performance over time

Website performance can deteriorate as content, plugins, integrations and functionality change.

We provide ongoing monitoring and optimisation to help maintain speed, stability and Core Web Vitals as your website grows.

  • Ongoing performance monitoring
  • Supporting optimisation over time
  • Maintaining speed and stability
Maintenance & support Hosting, maintenance, support & optimisation SEO & search performance Security & monitoring Managed hosting Continuous improvement Technical SEO, structured content & AI systems

In practice

We improve website performance by identifying issues that affect speed and stability, creating faster and more reliable experiences.

See more work