Longitude: WordPress CMS design & development

FT Longitude is part of the Financial Times Group with a mission to help brands reach the people who matter.

A fully editable Wor web build

Providing an in-depth bespoke WordPress CMS solution for the thought leadership specialists

Longitude founders gained their experience working at some of the world’s most prestigious publishers, including the Economist and the Financial Times. Together they formed Longitude, a specialist thought leadership agency that does things differently.

Working with Longitude and their extended team we developed a solution that gives them the flexibility they needed to best highlight the amazing services & work they do.

We’ve been fortunate to have worked with Longitude for a number of years now, helping them develop the site to include new features, adapting it to fit their needs as they go from strength to strength.

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Easy site content control

Flexible & to brand

Longitude are extremely focused on a successful site content so flexibility in the site is a must. This was solved with a mixture of template specific layouts, where content itself changes but the appearance does not, and a fully manageable page builder made up of easily controlled items. Page builder objects output to the page perfectly to match brand, all without the need for any coding experience, and in any desired order.

Control of the templates and page builder is simple with clear inputs & controls for images, text, video and more. We also make use of various features to ensure content is reusable across the site where sensible. We’re also delighted to have worked with Longitude for a number of years now helping to develop the site as the business has grown.

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over four years now and Ian and the team are always incredibly responsive and committed.

They are creative, forward-thinking and 100% dependable — they are always accommodating, even when we have ambitious deadlines! And their attention to detail always impresses. I wouldn’t hesitate to recommend them to anyone.

Emily Taylor Gregory, Marketing Director, Longitude

CMS & Lottie based animations

Web based animations that don’t hinder site performance

Improving how the site’s content presents itself has been a key part of the Longitude web build, helping to keep the user engaged. But how can this be achieved without causing sluggish site performance?

The solution was found through the use of user triggered CSS based animations which deliver fantastic effects, including fading elements in & out, movement and more, with minimum effect on browser load times. In addition to this, the Longitude website has options to upload ‘Lottie’ based animations. These replace the more traditional ‘animated gifs’ delivering them to the user at a fraction of the file size.

Calendly integration

Successful on-site meeting scheduling

Finding a meeting time that works for you and your potential clients can be a time consuming affair. Longitude asked us to integrate the Calendly service in to their site which is specifically made to help with this.

It allows potential customers to easily arrange meetings at a time that works best for them, all in a few simple clicks. Once a time has been selected and booked, the Calendly integration feeds booking request directly back to the main service, which adds it to their calendar, ensuring that no duplicate booking can be made and keeping things simple and efficient.

Timed call to actions

Engaging with the customer

Letting your customers know about something specific within general site content can easily be lost. To manage this we built a feature for the site that allows Longitude to set page specific messages & 'call to' actions which enhance user engagement and are timed to deliver at the perfect stage.

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