According to Ofcom, 16-24-year-olds are much more likely to consume news online than adults. Delivering college news and updates via the Blackpool Sixth website aligns college communications with student expectations.
The new site delivers a dynamic online presence for the college, featuring custom functionality to enhance the user experience. For example, a prospectus builder tool to help students navigate the admissions process.
Head of Admissions at Blackpool Sixth, Jon McLeod, said:
"The admissions journey is unique to each student. Tools like the prospectus builder personalise the journey, making it much easier for students to access information about the path they wish to follow. We're delighted that our website assists 16-19-year-olds in the Fylde Coast of Lancashire to make the best choices for their futures."
Ian Long, Creative Director at Feel, added:
"The prospectus builder is a custom-built feature that helps to cut down on wasted time, resources and carbon. Select pages are downloaded as a PDF – there is no need to print pages on every course or at all. This is just one feature of a user-friendly WordPress CMS. Blackpool Sixth staff have a high degree of control over updates and edits in real-time."
The custom WordPress CMS utilises the WordPress Gutenberg editor. A specially designed back end mirrors the site’s front end, replacing the need for plugin page-builder alternatives.
"Gutenberg editor is a welcome solution for website administrators. Updating the website is easy, ensuring that key communications are delivered quickly. Blackpool Sixth students will always have access to relevant digital information as a result."