Joanne Woodhouse, marketing manager at JBA, said:
"We chose to partner with Feel Created because of our confidence in their ability to act as an extension of our in-house web and marketing teams. As well as looking great, we needed the website to deliver better performance with improved navigation and data structure. We also required a CMS (content management system) that allowed our team to be creative within a branded framework. Feel Created worked closely with us to understand and fulfil our needs."
Ian Long, co-founder and creative director at Feel Created, added:
"We were delighted to partner with JBA on this project. We thrive on collaborating with marketing professionals to meet their content objectives and bring their vision to life. We used Gutenberg editor to give the team greater flexibility in creating dynamic pages and page elements that allow the content to shine."
The WordPress CMS with Gutenberg block editing functionality gives JBA greater control over content updates. The new site will allow users to present content on core pages effectively and promote training and course landing pages.
"JBA now has a high-performing site that's easy to update and maintain. The JBA team doesn't need to come back to us regularly; they can make additions and updates easily within the system. Custom WordPress builds are ideal for those looking to achieve autonomy and longevity without the need to rebuild continuously."
Read the full case study here.
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