Digital strategy & UX planning
Source page: https://www.feelcreated.com/services/digital-strategy-ux-planning/
Structured JSON: https://www.feelcreated.com/services/digital-strategy-ux-planning/ai.json
This page is generated automatically from the same reviewed FC AI data as the JSON version.
Meta
Type: service_area
Language: en-GB
Last updated: 2026-09-15
Retrieval summary
What: We help organisations define what their digital platforms need to achieve before design or development begins.
Who
Organisation: Feel Created
Relevant for
- Teams exploring goals, audiences, technical requirements and organisational priorities
- Organisations defining digital platform goals before design or development
- Stakeholders involved in digital platform planning
Problems solved
- Risk and poor decision-making without strategic foundation
- Lack of clarity before design or development begins
- Content that is hard to find, understand and manage
- Platforms that are difficult to use or manage
- Misaligned stakeholder expectations
- Unvalidated assumptions
Key results
- Systems that are easier to use, easier to manage and built for long-term success
- Validated assumptions and refined ideas before development
- Clear, usable experiences built around real needs
- Clear content hierarchies and scalable taxonomy
- Reduced risk and better decision-making
- Increased confidence in decisions
Key takeaways
- Systems that are easier to use, easier to manage and built for long-term success
- Validated assumptions and refined ideas before development
- Clear, usable experiences built around real needs
- Clear content hierarchies and scalable taxonomy
- Accessibility and inclusion considerations
- Reduced risk and better decision-making
- Increased confidence in decisions
Service
Name: Digital strategy & UX planning
Url: /services/digital-strategy-ux-planning/
Summary: We help organisations define what their digital platforms need to achieve before design or development begins.
Primary topics
- Content Planning and Governance
- Information Architecture
- User Journey Mapping
- Content Structures
- Experience Design
Service positioning
Audience
- Teams exploring goals, audiences, technical requirements and organisational priorities
- Organisations defining digital platform goals before design or development
- Stakeholders involved in digital platform planning
Problems solved
- Risk and poor decision-making without strategic foundation
- Lack of clarity before design or development begins
- Content that is hard to find, understand and manage
- Platforms that are difficult to use or manage
- Misaligned stakeholder expectations
- Unvalidated assumptions
Content focus
- They emerge from clear objectives, meaningful insight and well-structured decision-making
- Connecting strategy, experience, platforms, content and performance
- Discovery and alignment before design and development
- Clearer direction from the outset
- Stronger outcomes
- Better decisions
- View project
Capabilities
- Accessibility & Inclusive Design
- Digital Strategy
- UX Planning
- Information Architecture
Service hierarchy
Service level: area
Parent service: Services
Parent url: /services/
Child service focus
- Discovery and Alignment
- Creative and Content Direction
- Structure and User Journeys
- Prototyping and Validation
- Digital Strategy
- UX Planning
- Information Architecture
- Content Planning and Governance
- User Journey Mapping
- Experience Design
When to use
- Risk and poor decision-making without strategic foundation.
- Clarifying direction before design or development begins.
- Structuring content and messaging so the platform is easier to understand.
- Platforms that are difficult to use or manage.
- Aligning stakeholders around shared digital priorities.
- Unvalidated assumptions.
Retrieval intents
- Digital Strategy and UX Planning
- Reduced Risk Before Build Begins
- Content Planning and Governance
- Information Architecture
- Clearer Direction Outset
- User Journey Mapping
- Content Structures
- Experience Design
Activities
- Stakeholder Interviews
- Audience Research
- Content Audits
- Technical Reviews
- Competitor Benchmarking
- Content Planning and Governance
- Campaign and Content Planning
- Content Planning and Delivery
- Taxonomy Planning
- User Journey Mapping
Deliverables
- Accessibility Recommendations
- Content Audit Findings
- Technical Review Findings
- Competitor Benchmark Report
- Campaign and Content Planning Recommendations
- Taxonomy Model
- User Journey Maps
- Navigation Structure
- Content Structure Recommendations
- Digital Strategy Recommendations
Outcomes
- Validated assumptions before development
- Clearer direction from the outset
- Better stakeholder alignment
- More intuitive user journeys
- Clearer measures of success
- Stronger content structure
- Reduced project risk
- Stronger performance
Proof points
- Discovery informed by stakeholder interviews and audience research
- Planning informed by content audits and technical reviews
- Accessibility and inclusion considered during planning
- Planning informed by competitor benchmarking
Service outcomes
Item 1
Service: Digital strategy & UX planning
Enabled outcomes
- Systems that are easier to use, easier to manage and built for long-term success
- Validated assumptions and refined ideas before development
- Clear, usable experiences built around real needs
- Clear content hierarchies and scalable taxonomy
- Reduced risk and better decision-making
- Increased confidence in decisions
Related services
Content structure & taxonomy
Relationship: supporting
Url: /services/technical-seo-structured-content-and-ai-systems/
Competitor benchmarking
Relationship: supporting
Url: /services/hosting-maintenance-support-optimisation/
Brand alignment & visual direction
Relationship: supporting
Url: /services/creative-marketing-support/
Accessibility audits & reviews
Relationship: supporting
Url: /services/accessibility-audits-reviews/
Search & filtering design
Relationship: supporting
Url: /services/search-performance-technical-seo/
Digital strategy & planning
Relationship: primary
Url: /services/digital-strategy-planning/
Information architecture
Relationship: supporting
Url: /services/information-architecture/
Content design & structure
Relationship: supporting
Url: /services/content-architecture/
Sections
Informed by strategic thinking. Shaped by experience.
Content
Item 1
Text: We help organisations define what their digital platforms need to achieve before design or development begins. Through research, workshops and planning, we shape clear, usable experiences built around real needs, creating systems that are easier to use, easier to manage and built for long-term success.
Planning for better experiences
Items
- We clarify direction
- We understand users
- We shape experiences
Content
Item 1
Text: For us, strategy is about clarity. It defines what a digital platform needs to achieve, who it needs to serve and how success will be measured. Experience is how those decisions take shape. It influences structure, journeys and interactions, helping platforms feel intuitive, purposeful and easy to use. Together, strategy and experience reduce risk, support better decision-making and create a stronger foundation for everything that follows.
Our approach
Content
Item 1
Text: Our approach shapes the strategy and experience services we deliver.
Discovery and alignment
Parent id: our-approach
Parent heading: Our approach
Items
- Stakeholder interviews
- Audience research
- Accessibility and inclusion considerations
- Content audits
- Technical reviews
- Competitor benchmarking
Content
Item 1
Text: Every project starts with understanding. We work closely with your team to explore goals, audiences, technical requirements and organisational priorities. The aim is simple: clarity before creation.
Links
Competitor benchmarking
Url: https://www.feelcreated.com/services/hosting-maintenance-support-optimisation/
Relationship: internal_service_link
Content audits
Url: https://www.feelcreated.com/services/technical-seo-structured-content-and-ai-systems/
Relationship: internal_service_link
Accessibility audits
Url: https://www.feelcreated.com/services/accessibility-audits-reviews/
Relationship: internal_service_link
Creative and content direction
Parent id: our-approach
Parent heading: Our approach
Items
- Content planning and governance
- Social media and campaign planning
- Content planning and delivery
- Campaign strategy and content planning
Content
Item 1
Text: Clear strategy should be reflected in how your platform communicates. We bring content, messaging and visual direction together to create clear, consistent experiences that are easy to understand and act upon.
Links
Content strategy & planning
Url: https://www.feelcreated.com/services/technical-seo-structured-content-and-ai-systems/
Relationship: internal_service_link
Brand alignment & visual direction
Url: https://www.feelcreated.com/services/creative-marketing-support/
Relationship: internal_service_link
Structure and user journeys
Parent id: our-approach
Parent heading: Our approach
Items
- Clear content hierarchies
- Scalable taxonomy and categorisation
- User journey mapping
- Search and filtering design
- Navigation systems
Content
Item 1
Text: Once direction is defined, we shape the structure. Information architecture, navigation and user journeys are planned carefully so content is easy to find, understand and manage. Strong user experiences are built on clear structure.
Links
Content structure & taxonomy
Url: https://www.feelcreated.com/services/technical-seo-structured-content-and-ai-systems/
Relationship: internal_service_link
Search & filtering design
Url: https://www.feelcreated.com/services/search-performance-technical-seo/
Relationship: internal_service_link
Information architecture
Url: https://www.feelcreated.com/services/information-architecture/
Relationship: internal_service_link
Prototyping and validation
Parent id: our-approach
Parent heading: Our approach
Items
- Reducing project risk
- Aligning stakeholder expectations
- Validating assumptions
- Improving usability
- Avoiding costly changes later
- Increasing confidence in decisions
Content
Item 1
Text: Before development begins, we test assumptions, refine ideas and gather feedback. Prototypes help teams make informed decisions early, reducing risk and improving outcomes.
Links
Interaction testing
Url: https://www.feelcreated.com/services/technical-seo-structured-content-and-ai-systems/
Relationship: internal_service_link
Accessibility audits
Url: https://www.feelcreated.com/services/accessibility-audits-reviews/
Relationship: internal_service_link
Usability testing
Url: https://www.feelcreated.com/services/ux-design-user-experience/
Relationship: internal_service_link
A trusted partner
Content
Item 1
Text: It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.
Author: Aaron Inglethorpe
Role: Web Manager
Organisation: University of Chichester
Section role: testimonial
University of Chichester
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Trusted, flexible and dependable
Content
Item 1
Text: Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.
Author: Emily Taylor Gregory
Role: Marketing Director
Organisation: FT Longitude
Section role: testimonial
FT Longitude
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Great to work with
Content
Item 1
Text: Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.
Author: Kalust Manukyan
Role: Marketing Manager
Organisation: Stanmore College
Section role: testimonial
Built around our needs
Content
Item 1
Text: We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.
Author: Michelle Fasted
Role: Marketing Manager
Organisation: APHA Scientific / DEFRA
Section role: testimonial
APHA Scientific
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Supporting what’s next.
Content
Item 1
Text: The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.
Author: Dr. James Howard
Role: Director of the University of Liverpool Development Academy
Section role: testimonial
Prosper Portal
Parent id: related-work
Parent heading: Related work
Content
Item 1
Text: View project
Teen Health
Content
Item 1
Text: Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with the outcome and have already received lots of positive feedback from professionals, parents and children. The resources will continue supporting young people across Leicestershire for years to come.
Author: Laura Foster
Role: Team Leader
Organisation: Teen Health, Leicestershire County Council
Section role: testimonial
Creating clarity
Content
Item 1
Text: Good digital experiences do not happen by accident. They emerge from clear objectives, meaningful insight and well-structured decision-making
Clarity shapes direction
Content
Item 1
Text: We define what your platform needs to achieve, who it serves and how success will be measured. This creates a clear foundation for everything that follows
Parent id: creating-clarity
Parent heading: Creating clarity
Insight informs decisions
Content
Item 1
Text: We use research and evidence to understand user needs, behaviours and context. This ensures decisions are grounded, not assumed.
Parent id: creating-clarity
Parent heading: Creating clarity
Service profile
Service type: Digital strategy & UX planning
Profile type: service_area
Primary topic: Content planning and governance
Core capabilities
- Accessibility & Inclusive Design
- Digital Strategy
- Information Architecture
Primary audience
- Teams exploring goals, audiences, technical requirements and organisational priorities
- Organisations defining digital platform goals before design or development
- Stakeholders involved in digital platform planning
Retrieval topics
- Digital Strategy and UX Planning
- Reduced Risk Before Build Begins
- Content Planning and Governance
- Information Architecture
- Clearer Direction Outset
- User Journey Mapping
- Content Structures
- Experience Design
Retrieval concepts
- Content Planning and Governance
- Information Architecture
- User Journey Mapping
- Content Structures
- Experience Design
- Digital Strategy
- UX Planning
- Clearer Direction Outset
- Digital Strategy and UX Planning
- Reduced Risk Before Build Begins
- Creative and Content Direction
- Better Alignment Across Teams
Organisation
Name: Feel Created
Type: Digital partner specialising in websites and digital platforms
Url: https://www.feelcreated.com/
Service model: We work as an extension of our clients' teams, combining strategy, UX, accessibility, content design, WordPress development and ongoing support to create digital platforms that help organisations communicate more clearly, work more efficiently and grow sustainably.