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/ Creating digital without compromise since 2011

Digital strategy & UX planning

Strategy and
experience

Informed by strategic thinking. Shaped by experience.

We help organisations define what their digital platforms need to achieve before design or development begins.

Through research, workshops and planning, we shape clear, usable experiences built around real needs, creating systems that are easier to use, easier to manage and built for long-term success.

Planning for better experiences

For us, strategy is about clarity. It defines what a digital platform needs to achieve, who it needs to serve and how success will be measured.

Experience is how those decisions take shape. It influences structure, journeys and interactions, helping platforms feel intuitive, purposeful and easy to use.

Together, strategy and experience reduce risk, support better decision-making and create a stronger foundation for everything that follows.

  • We clarify direction
  • We understand users
  • We shape experiences

Our approach

Our approach shapes the strategy and experience services we deliver.

Discovery and alignment

Every project starts with understanding. We work closely with your team to explore goals, audiences, technical requirements and organisational priorities. The aim is simple: clarity before creation.

Key areas we address:

  • Stakeholder interviews
  • Audience research
  • Accessibility and inclusion considerations
  • Content audits
  • Technical reviews
  • Competitor benchmarking

Our services include:

Digital strategy User research Stakeholder workshops Content audits Accessibility audits Competitor benchmarking
Websites and digital platform design and build services by Feel Created

Creative and content direction

Clear strategy should be reflected in how your platform communicates. We bring content, messaging and visual direction together to create clear, consistent experiences that are easy to understand and act upon.

This includes:

  • Content planning and governance
  • Social media and campaign planning
  • Content planning and delivery
  • Campaign strategy and content planning

Our services include:

Content strategy & planning Tone of voice development Content design & structure Brand alignment & visual direction Campaign and content support
Feel created staff working

Structure and user journeys

Once direction is defined, we shape the structure. Information architecture, navigation and user journeys are planned carefully so content is easy to find, understand and manage. Strong user experiences are built on clear structure.

Key areas we address:

  • Clear content hierarchies
  • Scalable taxonomy and categorisation
  • User journey mapping
  • Search and filtering design
  • Navigation systems

Our services include:

Information architecture User journey mapping Navigation & interaction design Content structure & taxonomy Search & filtering design Editorial workflow design
Feel created staff working

Prototyping and validation

Before development begins, we test assumptions, refine ideas and gather feedback. Prototypes help teams make informed decisions early, reducing risk and improving outcomes.

This includes:

  • Reducing project risk
  • Aligning stakeholder expectations
  • Validating assumptions
  • Improving usability
  • Avoiding costly changes later
  • Increasing confidence in decisions

Our services include:

Wireframing & prototyping Usability testing UX audits Accessibility audits Design validation Interaction testing

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with the outcome and have already received lots of positive feedback from professionals, parents and children. The resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Creating clarity

Good digital experiences do not happen by accident. They emerge from clear objectives, meaningful insight and well-structured decision-making

Clarity shapes direction

We define what your platform needs to achieve, who it serves and how success will be measured. This creates a clear foundation for everything that follows

Insight informs decisions

We use research and evidence to understand user needs, behaviours and context. This ensures decisions are grounded, not assumed.

Structure shapes experience

We design information architecture, journeys and interactions that make platforms intuitive, purposeful and easy to use.

Better decisions. Stronger outcomes.

Clear strategy and considered experience design create the foundations for successful digital projects. They help organisations make informed decisions earlier, reduce uncertainty and create better outcomes for users and teams alike.

  • Clearer direction from the outset
  • Better alignment across teams
  • Greater confidence in decision-making
  • Reduced risk before build begins
  • More intuitive user journeys
  • Stronger content structures

Related work

We’ve helped organisations shape digital platforms through clear strategy, considered user experience and structured thinking. From early discovery through to delivery, this work supports better decisions, stronger alignment and more effective platforms.

See more work