2023 Web Trends

3 web trends perfect for enhancing the consumer experience in 2023

Turn this year's web trend into workable website goals that capture consumer attention.

2023 Web Trends
Over

0 %

of shoppers research or browse before making a purchase, using online sources to make an informed purchase (Google/Ipsos Nov 2022). Does your website meet this need? If not, it should…

Consumers in 2023 are all about informed decision-making. How often would you buy something without reading reviews or checking the price point online? How you shop is changing, led less by brands and more by community. If the website you’re visiting doesn’t grab you in the ‘discovery’ phase of your buying journey, it’s missing a trick.

When users Google products or services – nine in ten do for help with their shopping – they often use websites on the first page as a comparison tool. As they flick between sites to compare and evaluate information, a site that is aligned with current web trends is more likely to encourage a return visit and, ultimately, a purchase. But what elements should you think about factoring into your web design? Here are three key considerations for converting 2023 web trends into workable web goals.

capture the imagination
capture the imagination
capture the imagination

Design elements that capture the imagination

The Y2K aesthetic, organic shapes, overlapping text and custom typefaces should be your go-to design considerations for 2023 web users. But all these elements can be made more effective with the clever use of animation and movement. Websites that move in a subtle, intuitive and interactive way are far more likely to grab and hold a user’s attention than static sites. Check out this super-engaging cursor on the Pest Stop Boys site by Herdl. If you’re going for a Y2K vibe, movement that feels tailored to your user will stop your design from looking like it’s stuck in the past. 

A note of caution when applying on-trend images and fonts, however. Make sure they work throughout your marketing materials, not just on-screen with integrated movement. Does that custom font look as good in presentations and brochures? Or is it a step too far? And, importantly, will your website look dated in a few years’ time? Most of our clients prefer a timeless look because they’re not looking to rebuild after three or four years. When introducing trend-led elements, it’s sometimes better to introduce subtle nods to them rather than go all out.

Content that’s accurate and informative

When creating copy think accurate and informative – but that gets straight to the point. 2023 users want good info quickly. Nearly 60 per cent of all online searches are now carried out on a mobile device (Webmaster/Hitwise). Users digest information in supermarkets, in car parks and on trains. Make it easy for them to quickly get to what they need with strong headers, bite-size info and summary bullet points. Linked to this, under no circumstances make the user journey difficult. If your customer is in the research phase of their journey (and flicking between websites), they'll move on if you make it hard for them.

Creating consistency across all landing pages helps to make your content a trusted source for consumers. If they know they can find the information they need, they’ll return time after time. Couple this with great customer service through the whole buying and returns cycle, encouraging conversions. This course page, for example, contains a course overview in written and video formats, with a bullet point list of key info and further information tucked neatly away in a dropdown menu.

Performance for ranking and collaborative success

Website performance is arguably less of a trend and more something you should start as your No.1 best practice habit for 2023. You should take it seriously if you want to come up in search. Google is said to prioritise speed as a ranking factor in search results; therefore, it makes sense to consider performance from your first design concept to your final solution.

If the pages on your site take longer than 0-4 seconds to load, your conversion rate drops significantly (Hubspot). So, when you have 4 seconds or less to make an impact on your buyer, focusing on performance is a must.

While performance might not be the sexiest topic to consider, it certainly has the most longevity. By considering it carefully, you’re setting your website up for better long-term success. Given a set of parameters in which to operate, back-end users can easily follow guidelines that ensure the content they’re adding does not slow your site down. We use Gutenberg editor in WordPress; you can read more about that here

If you’d like more advice on incorporating 2023 web trends into your web design and build, please don’t hesitate to get in touch for more info. Or, if you’d like to get a feel for other projects we’ve worked on, visit our work page to view our case studies.

Let's start a project Let's start a project
Sign up for our newsletter
Sign up
Latest
Arrow left Arrow right
What We Do Website & System development
Read more: Website & System development
Latest News Feel Created Shortlisted for Prolific North Creative Award 2023
Feel Created Shortlisted for Prolific North Creative Award 2023
Read more: Feel Created Shortlisted for Prolific North Creative Award 2023
Website redesign or refresh: Is it time for a spring clean?
Blog Article Website redesign or refresh: Is it time for a spring clean?
Read more: Website redesign or refresh: Is it time for a spring clean?
What We Do Hosting and Maintenance
Read more: Hosting and Maintenance
Thinc
Project Thinc
Read more: Thinc
Latest News Feel Created shortlisted for two Wakefield Business Awards
Feel Created shortlisted for two Wakefield Business Awards
Read more: Feel Created shortlisted for two Wakefield Business Awards
Blackpool Sixth Form College Launches New Website by Feel Created
Latest News Blackpool Sixth Form College Launches New Website by Feel Created
Read more: Blackpool Sixth Form College Launches New Website by Feel Created
Latest News Feel Created partners with Blackpool Sixth Form College to deliver new website
Feel Created partners with Blackpool Sixth Form College to deliver new website
Read more: Feel Created partners with Blackpool Sixth Form College to deliver new website
Nicholas Associates
Project Nicholas Associates
Read more: Nicholas Associates
Blog Article Yoast SEO plugin: A beginner's guide
Yoast SEO plugin: A beginner's guide
Read more: Yoast SEO plugin: A beginner's guide
What We Do Digital tool planner sessions
Read more: Digital tool planner sessions
Project Longitude, WordPress CMS build
Longitude, WordPress CMS build
Read more: Longitude, WordPress CMS build
How to choose the right WordPress agency for your website build
Blog Article How to choose the right WordPress agency for your website build
Read more: How to choose the right WordPress agency for your website build
What We Do Web design
Read more: Web design
Venn
Project Venn
Read more: Venn
What We Do Custom WordPress design & development
Read more: Custom WordPress design & development
Learning English
Project Learning English
Read more: Learning English
Blog Article Why website maintenance is vital for online success
Why website maintenance is vital for online success
Read more: Why website maintenance is vital for online success
Postdoc Portal, Prosper, Launched by the University of Liverpool
Latest News Postdoc Portal, Prosper, Launched by the University of Liverpool
Read more: Postdoc Portal, Prosper, Launched by the University of Liverpool
Blog Article The best social media platforms for business: How to choose the right ones for you
The best social media platforms for business: How to choose the right ones for you
Read more: The best social media platforms for business: How to choose the right ones for you