2023 Web Trends
3 web trends perfect for enhancing the consumer experience in 2023
Turn this year's web trend into workable website goals that capture consumer attention.
of shoppers research or browse before making a purchase, using online sources to make an informed purchase (Google/Ipsos Nov 2022). Does your website meet this need? If not, it should…
Consumers in 2023 are all about informed decision-making. How often would you buy something without reading reviews or checking the price point online? How you shop is changing, led less by brands and more by community. If the website you’re visiting doesn’t grab you in the ‘discovery’ phase of your buying journey, it’s missing a trick.
When users Google products or services – nine in ten do for help with their shopping – they often use websites on the first page as a comparison tool. As they flick between sites to compare and evaluate information, a site that is aligned with current web trends is more likely to encourage a return visit and, ultimately, a purchase. But what elements should you think about factoring into your web design? Here are three key considerations for converting 2023 web trends into workable web goals.
Content that’s accurate and informative
When creating copy think accurate and informative – but that gets straight to the point. 2023 users want good info quickly. Nearly 60 per cent of all online searches are now carried out on a mobile device (Webmaster/Hitwise). Users digest information in supermarkets, in car parks and on trains. Make it easy for them to quickly get to what they need with strong headers, bite-size info and summary bullet points. Linked to this, under no circumstances make the user journey difficult. If your customer is in the research phase of their journey (and flicking between websites), they'll move on if you make it hard for them.
Creating consistency across all landing pages helps to make your content a trusted source for consumers. If they know they can find the information they need, they’ll return time after time. Couple this with great customer service through the whole buying and returns cycle, encouraging conversions. This course page, for example, contains a course overview in written and video formats, with a bullet point list of key info and further information tucked neatly away in a dropdown menu.