Outsourced web development
Should I outsource my web development project?
How enlisting the services of a web agency can ensure successful project delivery
Setting the stages for success...
Your team may have the technical capability to carry out some elements of your next web project in-house. But do they have the time? Outsourcing your web development project to a web development agency can save logistical headaches and costs while leading to a better quality result. As well as having specific experience and up-to-date knowledge, an outsourced team is likely to provide services such as hosting and maintenance. So, your business will benefit from working with a trusted third-party web agency long after the launch of your website.
That said, there are 152K computer programming consultancy businesses in the UK (Statista, 2022), catering to various needs. So how do you select the right web development partner? We’ve provided insight below into what to expect from our typical web design and development process at Feel Created.
5 basic steps of outsourced web design and development
- Initial pitch and discovery phase
- Branding, design and tone of voice development
- Coding phase
- Copywriting and content migration
- Final sign off and go-live
Branding, design and tone of voice developmentGetting the fundamentals right
Whether you need to rebrand or already have branding documents in the bank, your chosen agency will work with you to create a design that meets (or likely exceed!) your expectations. Our design process at Feel Created is communicated through Adobe XD.
Using XD as a review platform gives you better insight into how the final design will work when live. If your outsourced web development partner includes marketing services in their offer, they’ll also help get your brand tone of voice just right. The design phase can usually be completed in a matter of weeks (depending on internal review and approvals), meaning that your chosen team can move to code your site as quickly as possible.
Copywriting and content migrationAdding in the detail
Some outsourced web development agencies offer additional services to complement their core offer. For example, marketing and copywriting. You may wish to save money by allocating the copywriting duties in-house, but in reality, it's often a false economy. Professional copywriters are experienced in translating your requirements to optimised web copy that will perform much better than non-optimised content.
They’ll write in an on-brand tone of voice that complements your web design, bringing together the full package for launch. At Feel, we help our clients get more out of their web launches by considering pre and post-launch marketing activity that helps raise awareness of your brand. We can also work with you to ensure your top-performing content is edited pre-migration to suit the style of your updated content.