Outsourced web development

Should I outsource my web development project?

How enlisting the services of a web agency can ensure successful project delivery

Outsourced web development

Setting the stages for success...

Your team may have the technical capability to carry out some elements of your next web project in-house. But do they have the time? Outsourcing your web development project to a web development agency can save logistical headaches and costs while leading to a better quality result. As well as having specific experience and up-to-date knowledge, an outsourced team is likely to provide services such as hosting and maintenance. So, your business will benefit from working with a trusted third-party web agency long after the launch of your website.

That said, there are 152K computer programming consultancy businesses in the UK (Statista, 2022), catering to various needs. So how do you select the right web development partner? We’ve provided insight below into what to expect from our typical web design and development process at Feel Created.

5 basic steps of outsourced web design and development

  • Initial pitch and discovery phase
  • Branding, design and tone of voice development
  • Coding phase
  • Copywriting and content migration
  • Final sign off and go-live

Initial pitch and discovery phase

Exploring what’s on offer

The first thing your potential outsourced partner will do is demonstrate why they are suitable for the job. This introduction is usually in the form of a pitch-based presentation. The presentation should be focused on the requirements of your brief. Have they answered all of the questions you posed? Did they offer relevant examples to your industry? The businesses we work with generally tell us they get a ‘feel’ for their preferred partner in this type of meeting.

If commissioned, a series of concise meetings will be arranged to allow you to go in-depth on your website needs. This discovery phase informs the entire design and build process, ensuring that your requirements are covered every step of the way. The discovery phase generally ends with an agreed site map.

Branding, design and tone of voice development

Getting the fundamentals right

Whether you need to rebrand or already have branding documents in the bank, your chosen agency will work with you to create a design that meets (or likely exceed!) your expectations. Our design process at Feel Created is communicated through Adobe XD.

Using XD as a review platform gives you better insight into how the final design will work when live. If your outsourced web development partner includes marketing services in their offer, they’ll also help get your brand tone of voice just right. The design phase can usually be completed in a matter of weeks (depending on internal review and approvals), meaning that your chosen team can move to code your site as quickly as possible.

Branding, design and tone of voice development

Coding phase

Putting the building blocks together

And so the technical part begins! Your expert developers will begin to put together the building blocks of your custom site. While you’re unlikely to need insight into the coding itself, at Feel, we provide links to our dev sites right from the start. Direct access to the dev site means that you can check in on the progress of your website at your convenience, at any time. We may be an outsourced web development partner, but we act as closely to an extended member of your team as we can.

All our sites are custom-built, so a high degree of collaboration helps remove bottlenecks and make amends and adjustments a continual, rather than last-minute, process. Giving consistent access to the development site can also help with approvals, giving you flexibility when arranging review points internally.

Copywriting and content migration

Adding in the detail

Some outsourced web development agencies offer additional services to complement their core offer. For example, marketing and copywriting. You may wish to save money by allocating the copywriting duties in-house, but in reality, it's often a false economy. Professional copywriters are experienced in translating your requirements to optimised web copy that will perform much better than non-optimised content.

They’ll write in an on-brand tone of voice that complements your web design, bringing together the full package for launch. At Feel, we help our clients get more out of their web launches by considering pre and post-launch marketing activity that helps raise awareness of your brand. We can also work with you to ensure your top-performing content is edited pre-migration to suit the style of your updated content.

Read our blog on copywriting
Copywriting and content migration

Final sign off and go-live

Ready for take-off!

Once review and sign off are complete; you're ready for launch. Often clients see this as 'project complete'. But when making a significant website investment, you’ll get better ROI if you consider long term performance. You will need hosting and maintenance, perhaps SEO and copy updates – this can all be managed by your outsourced partner as a weekly or monthly service. Often our clients mention that their web build is a 'one-off project' that they don't expect to repeat anytime soon.

But in reality, we find that many return after three to five years to refresh their online presence. After all, the digital landscape is constantly changing and evolving. Rest assured that we futureproof against total rebuilds within our builds by producing flexible, easy to update, maintain, and upgrade websites.

If you’re interested in outsourcing your next web development project but unsure where to begin. Give us a call. We’re a small (small UK Dev Agency of the Year!) team with big ideas, and we’d love to hear about your project

Let's start a project Let's start a project
Sign up for our newsletter
Sign up
Latest
Arrow left Arrow right
Blackpool Sixth Form College Launches New Website by Feel Created
Latest News Blackpool Sixth Form College Launches New Website by Feel Created
Read more: Blackpool Sixth Form College Launches New Website by Feel Created
What We Do Digital tool planner sessions
Read more: Digital tool planner sessions
What We Do Website & System development
Read more: Website & System development
Project Venn
Venn
Read more: Venn
Nicholas Associates
Project Nicholas Associates
Read more: Nicholas Associates
Latest News Postdoc Portal, Prosper, Launched by the University of Liverpool
Postdoc Portal, Prosper, Launched by the University of Liverpool
Read more: Postdoc Portal, Prosper, Launched by the University of Liverpool
What We Do Hosting and Maintenance
Read more: Hosting and Maintenance
Latest News Feel Created shortlisted for two Wakefield Business Awards
Feel Created shortlisted for two Wakefield Business Awards
Read more: Feel Created shortlisted for two Wakefield Business Awards
Feel Created Shortlisted for Prolific North Creative Award 2023
Latest News Feel Created Shortlisted for Prolific North Creative Award 2023
Read more: Feel Created Shortlisted for Prolific North Creative Award 2023
Blog Article Why website maintenance is vital for online success
Why website maintenance is vital for online success
Read more: Why website maintenance is vital for online success
Yoast SEO plugin: A beginner's guide
Blog Article Yoast SEO plugin: A beginner's guide
Read more: Yoast SEO plugin: A beginner's guide
Project Learning English
Learning English
Read more: Learning English
WordPress vs Umbraco: Which CMS is best for your business?
Blog Article WordPress vs Umbraco: Which CMS is best for your business?
Read more: WordPress vs Umbraco: Which CMS is best for your business?
What We Do Custom WordPress design & development
Read more: Custom WordPress design & development
WordPress SEO best practices: How to optimise your website
Blog Article WordPress SEO best practices: How to optimise your website
Read more: WordPress SEO best practices: How to optimise your website
Project Thinc
Thinc
Read more: Thinc
The best social media platforms for business: How to choose the right ones for you
Blog Article The best social media platforms for business: How to choose the right ones for you
Read more: The best social media platforms for business: How to choose the right ones for you
Project Longitude, WordPress CMS build
Longitude, WordPress CMS build
Read more: Longitude, WordPress CMS build
What We Do Web design
Read more: Web design
Latest News Feel Created partners with Blackpool Sixth Form College to deliver new website
Feel Created partners with Blackpool Sixth Form College to deliver new website
Read more: Feel Created partners with Blackpool Sixth Form College to deliver new website