Website content writer

Should I use a professional website copywriter?

Yes! Using a website content writer will save you time and money

Website content writer
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When commissioning a new website, it’s tempting to consider website copywriting a non-essential service. We can all read and write, right? But think of it like this. Alongside all the technical wizardry that constitutes a high-performing website, words are critical to its ability to prosper. And precise words at that. By working with a professional website content writer, you’ll check all the boxes for success.

Users spend an average of 5.59 seconds looking at a website’s written content. That’s not very long to make a first impression. And that’s why the content you present must grab your readers’ attention from the off. But it’s not just a case of writing from the heart.

As any content-savvy professional knows, the specific words and phrases used can impact search engine optimisation, making the difference between an easily found or undiscovered site. A good website content writer will work with your team to translate your brand strategy into web copy that works.

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The average time in seconds users spend looking at a website's written content

8 reasons to use a website content writer:

  • Optimised keywords and phrases
  • Keyword and competitor analysis
  • Defined website content strategy
  • Elimination of industry jargon
  • Seamless extension of your marketing materials
  • Considered tone of voice
  • Cohesive, on-brand messaging
  • Professional promotion of your goods and services
Technical web content writing

Technical web content writing

Optimising your website copy for success

Good website content begins before a word is put to paper. A web copywriter will research keywords and phrases relevant to your business. Are you ranking for the phrases and terms you wish to be associated with? And are they even the best phrases to use? They'll look at competitors too. The keywords they're ranking for and whether they’re placing ads. A lot of research is carried out before a site content plan is formulated.

So, you figure out what keywords to use and write pages around them? Sounds simple. Yes, but there’s a little bit more to it than that. Web content writers look at long and short tail keywords the competition rating of keywords (how hard it is to rank against them). They consider title and description tags, metadata and backlinks to ensure your message is carried through every last bit of content that your reader views. Specialist writers think about dwell time and whether to keep your reader on page or move them elsewhere. There are many technical factors to consider to bring your keywords (and site visibility and UX) to life.

Technical web content writing

Strategic web content writing

Website copy that supports your brand plan

Rather than considering a website content writer an addition to your team, think of them as an extension of it. Your chosen partner will develop and place web-friendly brand messaging that aligns with the strategy of your marketing team. At Feel Created, our developers and copywriters work closely to ensure that website and web content integrate seamlessly, acting as a cohesive extension of your core marketing messages. Once a digital agency such as ours has your site functionality and content in place, all that’s left for you to do is log into the dev site and make minor tweaks. It's a much easier process than trying to fit content writing, management and SEO considerations into your team’s already busy schedule.

Still unsure as to whether professional content services are worth it? Well, it’s estimated Google process approximately 63,000 search queries every second. It’s worth seeking professional advice to avoid your content being buried under an avalanche of better-optimised results. And when your site is found, users are guaranteed to be greeted by your brand voice, loud and clear.

Creative web content writing

Giving your website copy a voice

Website content writers will amplify the voice of your brand by designing content that focuses on performance. Your brand tone of voice will be translated to strategically placed H1 headers, body copy and calls to action. Professional promotion of your goods and services will focus on benefits that fix your target audience’s challenges. Often, key company stakeholders are too 'close' to their subject matter, which comes across as too 'techy', formal or cold. A content pro eliminates jargon and helps users quickly digest information with simple, friendly language.

Creative web content writing

For example, a visitor to a car sales website is unlikely to need a detailed specification of a car engine. An overview of the engine’s features and whether it’s cleaner, more robust or cheaper is not only beneficial at a glance to the reader it’s also more helpful in indexing the site content. This concise information can be easily distilled through Google Adwords and social ads.

But still, your team writes your company content day in day out. So surely they can cover it? Seventy percent of online shoppers abandon their carts because of poor UX, and the average online conversion rate is roughly 3 percent. The odds of grabbing and retaining a consumer’s attention long enough to make a sale are already stacked against them if they don’t have the necessary research tools to bring all the above elements together into one streamlined package.

Future-proofed web content

Easy updates for continuous content improvements

By working with a content creator, you'll put your site in the best stead for a successful launch. But that is just the beginning. Maintaining and managing the content on your site is more likely to support website performance. That's why most Feel Created sites are built in WordPress with the latest Gutenberg editing feature. The WordPress content management system is user-friendly, allowing users to continually update content to optimise their website. Each site we build features the Yoast plugin to support with SEO updates.

All our web build quotes include itemised costs, content creation, copywriting and content migration (as required). If you have a web project in mind, please don’t hesitate to get in touch for more information.

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