Website content writer
Should I use a professional website copywriter?
Yes! Using a website content writer will save you time and money
8 reasons to use a website content writer:
- Optimised keywords and phrases
- Keyword and competitor analysis
- Defined website content strategy
- Elimination of industry jargon
- Seamless extension of your marketing materials
- Considered tone of voice
- Cohesive, on-brand messaging
- Professional promotion of your goods and services
Creative web content writing
Giving your website copy a voice
Website content writers will amplify the voice of your brand by designing content that focuses on performance. Your brand tone of voice will be translated to strategically placed H1 headers, body copy and calls to action. Professional promotion of your goods and services will focus on benefits that fix your target audience’s challenges. Often, key company stakeholders are too 'close' to their subject matter, which comes across as too 'techy', formal or cold. A content pro eliminates jargon and helps users quickly digest information with simple, friendly language.
For example, a visitor to a car sales website is unlikely to need a detailed specification of a car engine. An overview of the engine’s features and whether it’s cleaner, more robust or cheaper is not only beneficial at a glance to the reader it’s also more helpful in indexing the site content. This concise information can be easily distilled through Google Adwords and social ads.
But still, your team writes your company content day in day out. So surely they can cover it? Seventy percent of online shoppers abandon their carts because of poor UX, and the average online conversion rate is roughly 3 percent. The odds of grabbing and retaining a consumer’s attention long enough to make a sale are already stacked against them if they don’t have the necessary research tools to bring all the above elements together into one streamlined package.
Future-proofed web content
Easy updates for continuous content improvements
By working with a content creator, you'll put your site in the best stead for a successful launch. But that is just the beginning. Maintaining and managing the content on your site is more likely to support website performance. That's why most Feel Created sites are built in WordPress with the latest Gutenberg editing feature. The WordPress content management system is user-friendly, allowing users to continually update content to optimise their website. Each site we build features the Yoast plugin to support with SEO updates.
All our web build quotes include itemised costs, content creation, copywriting and content migration (as required). If you have a web project in mind, please don’t hesitate to get in touch for more information.