Feel Created Shortlisted for Prolific North Creative Award 2023
Digital agency in the running for experiential/immersive content award in inaugural awards programme.
Specialist WordPress web design and development agency, Feel Created has been shortlisted in the experiential/immersive content category of the inaugural Prolific North Creative Awards 2023.
In a break away from developing custom content management systems (CMS) for websites, Feel Created developed a custom CMS to host content for display within immersive spaces. The solution is up against strong competition in the category, which includes work from Big Fang Collective Deloitte and Fresh Approach.
Founder and creative director, Ian Long, said:
"We continually challenge ourselves with technically demanding projects, and we're pleased to see our solution recognised in such a competitive field. Our custom CMS for immersive spaces is a brand new solution for adding dynamic content, pushing the boundaries of what's possible in these environments in web."
The custom WordPress CMS enables interactive graphics, allowing content creators to select from pre-set templates and drop in interactive elements to build an engaging and compelling story. Users can generate infinite future materials from the same system.
The CMS incorporates various timing techniques to deliver a dynamic ‘animated’ look and feel. Imagery and text are timed to fade, slide and appear, and count-up timers are added to emphasise key statistics. The CMS solution delivers a more engaging content deck than possible with flat text and imagery.
"Immersive environments are an increasingly popular engagement tool as clients aim to bring the best of digital and physical worlds together. Having full control over the content via a CMS is effortless, saving administrators and content creators time and effort. It works seamlessly with immersive systems but can be customised per environment, creating a win-win solution."
The Prolific North Creative Awards celebrates individuals, teams and companies doing brilliant things across the North’s creative sectors. View the full 2023 shortlist here.