An enterprise-level WordPress design for higher education
Unlocking postdoc career potential with an innovative online platform
Creating the best possible user experienceSetting the Prosper style and tone
The Prosper team had already been through a period of co-creation, testing and refining, working with pilot cohorts to understand user needs. This knowledge and a robust discovery phase set the scene for the site's look, feel, and tone. The Prosper team found the portal affected the confidence, perceptions, aspirations and behaviours of the first cohort as a whole - and wanted to ensure this momentum was carried through into the final user experience.
We created a design that let the Prosper graphic iconography (commissioned separately) shine, creating simple yet impactful Lottie animations for the homepage to encourage engagement. Strategic colour use and signposting were critical to directing users effectively within the site, which does not rely on lifestyle imagery to connect users with the Prosper brand. We also worked with the Prosper team on persona and scenario development, ensuring we understood the different user types that would typically use the system and how to direct them efficiently. The results of this work went on to be valuable in the testing period, informing testing scenarios.
Registered user benefits:
- Different User Types
Users could choose their user type (postdoc, line manager or institute lead) based on their current role in academia (and beyond), offering targeted functionality and additional access.
- Engagement Notifications
Logged-in users could receive additional engagement notifications, such as updates or digests of their recent activity and the next steps they could take. These notifications benefit the expected drop-off rate from initial engagement to entice users to return to the system and continue their journey.
- Note taking
Registered and logged-in users could add notes to resources, providing an additional layer of immersion with the content and aiding reflection and forward planning. Notes could be added to specific blocks of content or an entire resource.
- User Interactions
A series of specific user interactions gave a novel way to capture information, introducing self-reflection as part of the user’s Prosper journey.
- Resource Sharing
Specific user types could share their own resources, case studies and events, building a community aspect to the system that lives beyond the initial content created directly by Prosper. Prosper administrators could co-opt shared resources, making them part of the core resource offering (whilst still giving credit to the original publisher).
- User History
The system was designed to track the activity of logged-in users so they always have access to a complete digest of the resources they have accessed. This access included actions taken (such as bookmarking a resource or adding notes) and helped users jump back in after a period of inactivity or re-evaluate their journey.