WordPress for Enterprise
10 reasons why WordPress is the best CMS for your enterprise business website
Setting up a new website for your enterprise business can be a daunting task, to say the least. You've likely got advice flying at you from all directions.
There are so many questions to answer: Which platform do I choose? Do I need open source or closed source? What about SEO? It can feel hard to know where to start.
So, it might ease your mind to know that your business website is never a one-and-done. If it’s not perfect the first time, it’s not like it’s set in stone.
Plus, anyone who knows the first thing about search engine optimisation (SEO) will tell you that it needs regular nurturing.
For your business website to do what you want it to – get you found on Google – it’ll need regular updates with fresh content. Like blog posts and news articles, and you’ll also need to monitor the back end to make sure it’s working.
But if you choose the right content management system (CMS) from the get-go, your future self will thank you for it.
We’d highly recommend you consider WordPress for your enterprise CMS. There are tons of reasons why we specialise in WordPress and why we recommend it to our clients. Let’s take a look…
WordPress' trusted history
First up, the impressive WordPress track record should give you peace of mind. According to 2023 W3Techs research, WordPress powers 43% of the web, making it a very popular choice. Plus, it has a huge CMS market share. It's used by almost 63% of websites that have a content management system (CMS).
And we’d struggle to think of an enterprise business that wouldn’t need a reliable content management system for its website.
WordPress has zero licence charge
As it's an open-source platform, you're free to use, modify and redistribute the code. The source code is literally 'open' for you to use and customise.
There's a huge community of WordPress developers who can modify and improve things, and everything's peer-reviewed to make sure it's up to standard. Plus, there are regular updates every quarter - all completely free.
This means there’ll never be any licence fees for you to pay. So, you can use that spare budget for better things. Like creating great new content for your enterprise-level website. Or useful content creation tools and software.
It’s worth noting that while WordPress plugins and themes must also be offered under a General Public License (GPL) – in other words, free to use – creators can offer premium versions. These premium versions do have fees. So, it really depends on how many plugins you use and what you want them to do.
Another reason to keep your use of plugins to a minimum!
WordPress integrates easily with 3rd party applications
New clients often come to us with questions about 3rd party software integrations. Being able to automate processes and analyse insights are must-haves for any enterprise business.
With so many moving parts to keep track of in your business, connecting your CRM will be a top priority.
Luckily, as WordPress is so widely used, countless 3rd party integrations are already tried and tested.
Want to connect Salesforce, Monday.com, or HubSpot to your website? No problem. If it’s got an API, our WordPress development team can make it happen.
And being able to track user interactions on your WordPress site is pivotal for your marketing strategy. Not to mention giving you a shortcut to managing customer and lead information and data. So, integrations with tools like Google Analytics are a must, and simple to achieve with WordPress.
We also don’t believe in reinventing the wheel. So, where a well-built and supported WordPress Plugin is available and provides what you need, we’ll be the first to let you know. Think Yoast for SEO.
Headache-free content publishing with WordPress
The WordPress CMS has come a long way since its infancy as a blogging platform. It's evolved into a trusted content management system for large sites and enterprise businesses. The fact that it was initially built for content publishing marks it out from its competitors.
Your teams won’t need coding knowledge to publish regular content. Or to make changes and customisations to your WordPress business website.
Thanks to the default WordPress Gutenberg block editor, building and updating your website is intuitive and easy. Even for complete tech novices.
Its drag-and-drop functionality means publishing content is easier than ever. All without the need for extra plugins that could harm speed, performance and security.
WordPress is intuitive and user-focused
Because WordPress is so widely used, we'd hazard a guess that most of your employees have already used it.
But even if they haven't, its intuitive block editor is super easy to work with. You can drag and drop, and customise your blocks and elements without fuss.
And patterns can be saved for sections and reused elsewhere on your site, saving you and your team countless hours.
With the Gutenberg block editor, the back end looks almost identical to the front end. So, there’s no switching back and forth all the time to check your design. Plus, the regular updates don’t change the interface much. So, there’s no new learning curve each time.
Your data is safe and sound with WordPress
WordPress' huge community of developers continually review source code. Meaning they discover and fix any weak spots straight away.
In our experience, most security issues come from badly built plugins. Which is why we don't really use plugins unless they are exceptional and make sense for our clients.
Choosing a good WordPress developer means you’ll get a secure website that isn’t slowed down or made vulnerable by needless plugins.
And the fact that high-profile, security-conscious organisations, like the NHS, use WordPress should tell us a lot.
Here at Feel Created, we custom-build your WordPress website, so you can be sure all your data is completely safe.
WordPress websites grow with your business
WordPress is a great choice for enterprises, whatever your size. As well as being secure, it's also highly scalable, capable of handling millions of users.
WordPress can handle sites like these, with millions of global monthly users. So, when you choose WordPress for your enterprise website, you know it can easily grow alongside your business.
WordPress is a full-powered blogging tool
Even though WordPress has evolved from a blogging tool to a powerful CMS, its humble beginnings have proved key to its success.
Enterprise businesses - and anyone with a website - should never underestimate the importance of keeping it updated. Google likes fresh, helpful content, so if you want to get found, you need to be serving your audience what they want.
So, not only does WordPress give enterprise businesses a powerful content management system, it also gives them the tools they need to rank in search results.
Blogs and news stories are a great way to do this. Through publishing these articles, businesses can share company news and updates, showcase their knowledge through educational pieces and demonstrate their authority with thought leadership.
And what better CMS to choose than one that was founded for bloggers?
Although out-of-the-box WordPress does help you meet some SEO best practices, this is one area where we embrace the use of a third-party plugin.
Our criteria for using plugins are strict. It must have a lot of active users (we’re talking into the hundreds of thousands). It must be recently and regularly updated. And it needs to provide clear and available documentation for its use.
It’s very rare we ever break our rules on plugins. We only do it when it makes sense for our clients. And for us to build a brand-new SEO tool from scratch wouldn’t make sense. It would needlessly take extra time and eat into our clients’ budgets.
This is where Yoast comes in.
Yoast for WordPress
SEO you can do with the out-of-the-box WordPress platform:
- Choose a mobile responsive theme to optimise your website for all devices.
- Configure SEO-friendly URLs.
SEO best practices available with Yoast:
- Readability & SEO analysis of your content.
- Easy creation of meta titles and descriptions.
- Auto-generates XML site maps and submits them to Google.
- Converts content into search engine-friendly structured data.
- Suggestions for improvements to make your content more likely to rank.
- Finds duplicate content and asks search engines to ignore anything but the original version.
- Automatically no-indexes internal search results pages. So, users don’t land on them and get annoyed.
- Lets you redirect attachment URLs to the attachment. So, users don’t end up landing on just a photo and nothing else.
- Finds content on your site with no internal links to it. You can then fix it, so Google sees the content as more important.
With over 5 million users and regular updates, it’s a no-brainer to use the Yoast plugin for your WordPress SEO.
WordPress can handle multiple languages and sites
Most large enterprise businesses want to expand overseas. To do that effectively, you'll need your website to support multiple sites with different languages.
With WordPress software, you can do this pretty much out of the box. So, you can make your international audiences feel right at home.
Why is this important? Well, because some turns of phrases don’t translate in a literal way. With WordPress as your CMS platform, you can create different content for each site. So, you can make sure you cater to different cultures in an authentic way.
WordPress offers so many possibilities with its Gutenberg block editor. It’s totally free and easy to use. Even with no coding knowledge.
For a fully customised, scroll-stopping website you’ll want to talk to enterprise WordPress specialists.
We’re a specialist WordPress agency here at Feel Created. We build customised websites that integrate with all your 3rd party applications. And showcase your brand in its best possible light.