Essential WordPress Gutenberg blocks
3 essential Gutenberg block types for WordPress educational websites
The Gutenberg block editor makes creating dynamic WordPress pages simple. But what are the best types of blocks for creating a better user experience on an educational website?
Grabbing the attention of digitally-native students is one thing, but holding their attention is even trickier. Imagine if you could bring together a series of bitesize content blocks that flow seamlessly into one easy-read page. It’s possible with the WordPress Gutenberg editor – but not all blocks are created equal. Creating a cohesive block series across multiple page layouts is essential to keeping user attention.
So, what are the best block types to use when creating educational websites? Here are our suggestions...
Best WordPress Gutenberg blocks for educational websites
- Standard blocks for consistent layouts
- Specialised blocks to enhance the user experience
- Embed blocks for integrating other digital platforms
Standard Gutenberg block types for consistent layouts
A landing page is typically created from the following Gutenberg block types; header text, image, video, paragraph and spacer. Combining these blocks makes generating visually appealing, well-spaced pages with a good media-to-text ratio possible. But one page is just the start when creating consistency across the site. Even standard blocks must be branded to reflect your institution's identity, and within each blog (e.g. text), you'll need to control variables like text height and colour, background colour etc.
By working with a development agency such as ourselves, you’ll benefit from fully branded, custom-built Gutenberg blocks already set up within the content management system (CMS). Content creators can confidently select from multiple, limited options without fear of straying off-brand. It’s worth noting that our sites ‘lock down’ the ability to select generic Gutenberg blocks post development a) to ensure new additions remain on brand and b) to prevent the volume of choice from becoming overwhelming.
Embed blocks for integrating other digital platforms
Educational institutions often use multiple platforms to deliver and manage services. Blocks that embed other platforms like Eventbrite, MailChimp and YouTube to the site are integral to incorporating necessary services. Embedding these platforms through the block editor creates a seamless experience without disrupting the student user journey. It creates a professional look and feel that leaves students in no doubt you know your technology. Our ability to integrate these platforms is subject to their current guidelines and is subject to change.