A creative director makes strategic creative decisions, overseeing the creative process from project inception to completion. As creative director at Feel Created, I'm responsible for setting the creative vision of the brands we work with. Sometimes that's a full rebrand, and sometimes clients already have brand guidelines. Either way, my job is to ensure the website truly reflects a brand's vision and values in a visual sense.
I’m also the founder of the business, which gives me a broad insight into what it takes to launch a successful brand––it also means you’ll find me doing everything from creative strategy to administration. We work with businesses of all sizes, but running my own business helps me to appreciate the challenges that SMEs come up against.