Web agency insight
Meet our digital marketing apprentice, Amy Lawrence
Our digital marketing apprentice, Amy Lawrence, tells us more about learning on the job
What kind of projects have you been involved in?
During my apprenticeship, I have had the pleasure of working on various projects for our clients, including creating tone of voice (TOV) documents, interactive pdf forms and updating their website (adding new pages). I have recently completed a series of social media assets for a sixth-form college. This project consisted of establishing the brand identity for their social campaign and creating video guides for the college to be able to capture their own user-generated content internally.
One of my most recent projects (and perhaps my favourite to date) has been assisting Ian (our creative director) with designing icons and Lottie animations to feature on a new Council website, specialising in Teen Health topics and services. Understanding how designs can translate to web is really interesting to me, and no two projects are ever the same… it’s a lot of fun being able to push the creative boundaries in each project, and then seeing them brought to life is so rewarding.