WordPress vs Umbraco: Which CMS is best for your business?

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Your organisation's website is one of your most valuable assets. So, choosing the right CMS is an important business decision. But with so many to choose from, it can be hard to know where to start. You might not even know what we mean by CMS (content management system) or why you need one.

What is a content management system (CMS)?

It's probably best to start with what a content management system actually is. Essentially, a CMS is a software platform you can use to build and manage your website.

It’s a system that’s easy to use and update. Crucially, if you use a CMS, you don’t have to code the entire website from scratch. Ideally, all non-techy members of your team should be able to use it. Updating it and adding content without a problem.

Now, there are a fair few options for a CMS out there to choose from. But when you’re deciding which one to go for, you want one that’s:

  • User-friendly
  • Customisable
  • Secure
  • Tried and tested
  • Within your budget

We're going to look at two popular CMS options today to help you consider which might work best.

So, if you’re weighing up WordPress vs Umbraco for your CMS, this article will help you pin down a decision.

We’ll look at the key features of each platform and delve into the advantages and disadvantages of both.

What is WordPress?

We'd be gobsmacked if you've got to the point of considering building a website and hadn't heard of WordPress. And there's a reason for that. The WordPress market share is phenomenal, used by almost 63% of websites that have a CMS.

Starting as a blogging platform in 2003, WordPress is now the most popular open-source content management system in the world.

Based on PHP programming language, it offers a sweet spot between intuitive ease of use and flexibility. With countless options for customisation and integrations, it’s a great choice for your business website.

What is Umbraco?

Umbraco is also an open-source CMS. But instead of using the PHP programming language, it's based on Microsoft's ASP.NET framework.

Although it has some impressive names among its users (Carlsberg, Volvo Car Retail Solutions, Westminster Abbey, RM Sotheby’s) the Umbraco market share is tiny. According to W3Techs surveys, Umbraco is used by less than 0.1% of websites.

What are the key differences between WordPress and Umbraco?

Before we dig into the details of WordPress vs Umbraco, let's sum up the key difference: WordPress can be used by anyone, at any level.
You don't need any coding knowledge at all to build a basic WordPress website. Even the least techy members of your team could easily update it and add content.

Umbraco, on the other hand, is meant to be built by experienced web developers. It has a more complex development language. So, building a new website in Umbraco is not something a novice could handle.

Once built, the CMS should be usable for most non-technical staff. But, as Umbraco has a much smaller market share, skilled ASP developers are few and far between. And they’re a lot more expensive than PHP developers.

So the chances of getting a website built in the first place that works for your needs and is easy to update, is much more difficult. Not to mention much more expensive.

Let’s take a look at the key differences between these CMS platforms in a bit more detail.

Ease of use


The ever-popular WordPress CMS has a very low barrier to entry. Even those with the most basic of IT skills can set up a website using WordPress.

Most of the things you need are available in the core, out-of-the-box software. Its default Gutenberg block editor page builder makes for an intuitive experience. With a back-end that mirrors the front-end.  

Its intuitive drag-and-drop block editor makes it easy to build a basic website. And pretty much anyone on your team can be tasked with updating and editing content.


The Umbraco CMS, in contrast, is much more settings-driven. And its back-end doesn’t align visually with the front-end. So, it’s more time-consuming and difficult for non-techy staff to get their heads around.

Unlike WordPress, there’s not much likelihood of a novice being able to create even a simple website. And making updates and regularly adding content isn’t straightforward either.

Once it’s set up and tailored to your preferences, it becomes easier to use. 

But the bottom line is that you need more technical proficiency for setup and ongoing management. With that in mind, you would need some coding knowledge to grapple with it. Or sign up for regular support from a seasoned web developer.



WordPress is widely considered the best CMS for SEO. It’s super simple for Google to interact with. It automatically generates a sitemap to help with indexing, for example.

It’s also easy to add your target keywords to your website’s meta tags and descriptions. Plus, it has a well-respected plugin – Yoast. Yoast guides you through optimising your website for better ranking in search results.


Despite WordPress being the go-to option for SEO, there’s no denying that Umbraco also has the potential for great SEO.

As it’s more of a blank slate than WordPress, it arguably gives you more control of the site architecture. But it’s far from straightforward to set up.

Any SEO tools have to be coded in by a developer. And it’s not as easy to make changes to tags and meta descriptions.

Growth & customisation


WordPress has built-in API layers. Which means your website is primed to integrate your other apps and software for better efficiency and growth.

For example, you can sidestep mundane data entry tasks by automating data transfer from your website lead capture forms to your CRM. Check out our recent blog post on API integrations for a deep dive into this subject.

Plus, WordPress has a vast network of contributors, creating plugins specifically built for use on the platform. So, if you’re a beginner, it’s easy to incorporate customisations from the off.

It’s worth noting though that you shouldn’t go too gung-ho with plugins. They’re not all created equal.

There are some tried and trusted plugins, like Yoast, which are a no-brainer to have. They have millions of users and have super-frequent updates.

But there are others that don’t boast these credentials. And can end up slowing your site down and causing security issues. Instead of relying on too many plugins, it’s better to invest in a custom-build by expert web developers, like us.


Umbraco too has API layers built in – making it also a good option for customisation and growth for your business. It can handle a lot of pages and is developer-friendly with huge potential for expansibility.

But, developing customisation and new functionality takes a lot longer than with WordPress. You need to do a lot more work and have specialist knowledge to get to even a basic level.

However, there’s a lot of potential for seasoned web developers in terms of integrations. So, if you have a much larger budget, Umbraco can rival WordPress for growth and customisation potential. But again, for ease of use, WordPress wins out.



As market leader and the most widely used CMS, WordPress has been penetration tested to the nth degree. Plus, there’s a huge community of WordPress developers. And they’re prolific in releasing updates to tackle any emerging security threats.

This is another reason why we err on the side of caution when it comes to plugins. Third-party tools and badly coded themes can introduce security threats.

So, we’d recommend only using plugins with high user numbers and frequent updates. Ideally, you’d use a specialist WordPress agency to craft you a custom-built site. One that only uses plugins sparingly.


Built on Microsoft’s .NET platform, Umbraco adopts code access security (CAS) and identity-based security. Making it one of the more secure CMS options. Out of the box, Umbraco is arguably more secure than WordPress.

But whichever CMS you choose, it’s only as good as the developer setting it up. With WordPress, you just need to choose the right hosting platform and follow WordPress coding standards. That way you’ll have a website that is as secure as anything you could get with Umbraco.

Hosting & performance


The WordPress CMS is compatible with most hosting providers. As such, it can be a very cost-effective set-up. But while WordPress is often popular with DIYers, choosing a web host is something to take your time over.

Picking the wrong one can make a difference to your website’s performance. That’s why we use a reputable enterprise WordPress hosting partner for our clients.

It’s a cloud hosting solution specifically set up for WordPress websites. Their team of WordPress specialist technicians is highly responsive. And our hosting and maintenance package includes regular updates and backups. You can find out more about hosting on our services page.


Umbraco, on the other hand, has fewer hosting options and, as a result, your wallet will take more of a hit.

You also must weigh up the performance issues that sometimes come with an Umbraco site. While there are slightly more possibilities for customisation with Umbraco, the results often translate to a slow website.

Advantages overview

Let's recap the advantages of both WordPress and Umbraco.


  • Built on PHP, so it’s set up for nimble development.
  • Possibility for built-in advanced user permissions with the correct customisation.
  • As it’s the most popular CMS, expert WordPress developers are much easier to find.
  • Cost-effective – both for initial set up and running. Development and hosting are less expensive than for websites built on .NET.
  • Has great range. Some of the biggest brands in the world use WordPress. Those with very complex websites boasting thousands of pages. But it also works very well for small enterprise sites.
  • Huge potential for expansion with plugins. Plus, you can access time and money-saving third-party integrations with the right support.
  • It’s built to grow. And it’s the easiest CMS to integrate with. Plus, it has the largest number of brands and third-party products like CRM systems, for example, already integrated.


  • It has built-in advanced user permissions.
  • It’s an open-source CMS, with access to commercial support if you need it.
  • Experienced, specialist developers can access great customisation possibilities.
  • Has great potential for scalability. Which means it can handle huge numbers of pages.

Disadvantages overview

Now let's consider the disadvantages of both WordPress and Umbraco.



  • Although it has a good market share of high-traffic sites, it’s in decline overall.
  • It’s a niche developing platform, so finding a good web developer specialising in Umbraco is much harder.
  • Integrating is much trickier. Everything must be custom-coded from scratch. This ramps up development time spent on the back end rather than user experience.
  • A lot of Umbraco sites are slow – both in terms of content editing and front-end user experience.

Which CMS do we prefer?

We'd definitely recommend WordPress over Umbraco every day of the week. Umbraco is just not feasible for a lot of businesses.
While it has great possibilities for customisation and security, your team won't be able to update it. Or add new content as easily as they would with WordPress. So, you're really restricted to your tech staff for updates.

And that would be fine if your entire team were proficient web developers.

But let’s face it, most marketing professionals aren’t techy. And they’re often the ones responsible for web content updates. They’re the ones adding the latest blogs, tweaking copy, graphics, videos and other assets. So, if they can’t use it, it’s not going to work.

To us, it’s a no-brainer to go for WordPress instead for your business website. It has all the options for impressive customisation and integration. But it’s easy to use and update once set up.

Our expert web developers can create you a site tailored to your brand. One that does all the fancy things you want it to. But crucially, pretty much any of your staff will be able to use it with no problem at all once it’s up and running.

Perhaps you’d never even heard of Umbraco before you read this article. There’s a reason for that.

Want a WordPress website that wows your audience? Get in touch with our web development team today to chat about your project.

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