Our client approached us required a complete brand and customised e-commerce build for a new start-up, offering affordable online extension plans.
Plan Extend had a very specific and unique way to approaching their online offering, and we were happy to provide our expertise in constructing a user friendly and secure online solution to meet their needs.
PlanExtend are a new ‘to the sector’ company and, as such, required an in-depth branding proces. This has included everything from font choice (consistent from site – webfonts – to printed material), colour, image use and more being considered to deliver a customer freindly and professional appearance. Site pages benefit from a bespoke page builder that allows administrators to quickly get together a professionallly designed page that gives a nice ‘magaziney’ feel.
To find out more about our bespoke page bulder see our recent project with Nicholas Associates.
WooCommerce was natural choice of e-commerce framework for this project, as it integrates semlessly with the WordPress framework, and is highly customisable, which was a must for this project.
The team at Plan Extend had a very specific setup they needed to achieve with offering their service plans to customers on the website. Unlike standard online stores where most users will purchase one or many physical or downloadable “products”, Plan Extended needed to offer access to a series of services, each with their own optional modifications.
We developed a tailored user purchase journey that required customisation of the core WooCommerce framework to offer a bespoke solution, utilising the existing cart and checkout functionality, and integrating with multiple secure payment gateways.
Beyond this, we also developed a comprehensive plan management system, both for the Plan Extend team to administer new and existing customer service plans, and for customers to track the status of their plans without having to manage indvidual user accounts.
Mobile responsive design was important to the client on this project in order to best suit the needs of the end user, and one we were happy to discuss the best solution for.
Using a custom responsive framework, we made sure that the clients websites were viewable in as many devices and screen sizes as possible. This ensured that the information the client is showing is accessible to a greater range of users.