Elegant WordPress solution with custom theme

A visually appealing architects website with easy to use CMS

Elegant WordPress solution with custom theme
More Content

Impactful custom WordPress design

The challenge

Clear Architects is renowned for its bespoke high-end architecture and exceptional successes in both planning strategy and in planning appeals. The firm specialises in harmonious architectural designs that secure planning permission in highly protected areas of natural beauty, working across residential and commercial builds on project budgets of £350,000 to £20 million.

RIBA Chartered practice, Clear, partnered with Feel Created via marketing communications agency, Luminescence to develop a solution that showcased the work of its two studios based in Epping Forest and the New Forest.

Visit Clear Architects

Our solutions:

  • Initial consultation and project management support
  • Elegant custom website design
  • Streamlined user-experience
  • Engaging, visually impactful animations
  • User-friendly WordPress CMS
  • Ongoing monthly support (as required)

Clear Architects - Custom WordPress build

Straightforward user experience

The solution

Simplicity was a vital requirement of the brief, allowing the work of Clear to shine through. Feel Created incorporated engaging animations to lift the design to ensure that the site was not simplistic. WordPress was selected as the content management system (CMS) of choice to make future updates easy for the Clear team to carry out. The Feel Team incorporated block editing functionality into the new site, meaning that any updates carried out would be on-brand, retaining the clean and straightforward website aesthetic.

Engaging custom elements

Attention-grabbing features

It was paramount that the visually striking imagery of Clear Architects took centre stage within the web design. A full-width carousel was introduced to maximise the firm's online real estate. The Feel Created team incorporated moving visual elements to balance simplicity with clear signposting to grab the user’s attention. For example, the full stop on the Clear brand name was set up to 'roll' across the page from left to right, revealing the navigation bar.

Lazy loading-style functionality was incorporated on each page, loading content as the user scrolled down the page. This type of loading gives the user a sense of the site being personalised, responding to their actions rather than appearing static. The technique helps to create a greater sense of intimacy with the site for the average user. Other interactive elements added to the build are a testimonial slider feature and a ‘find out more’ carousel.

Mobile-first functionality 

Designed for the modern customer

The Clear website was designed to look just as good for those on the move as for those sitting at their desks, with imagery central to the mobile format. Responsive design was factored into the development, ensuring that the site ranks effectively and is not penalised by Google. Moving elements were still a part of the design but were adjusted to suit a mobile format. For example, the 'rolling' full stop one within the desktop design became an expanding logo element in the mobile version.

Mobile-first functionality 
quote mark

We select only the best to work on our clients’ web projects. The team at Feel Created are a ‘safe pair of hands’ for all web projects. Highly skilled, responsive, professional and a delight to work with – we highly recommend them.

Anna Lawlor, Co-Founder, Luminescence Communications

User-friendly WordPress CMS

Future-proofed content updates

WordPress was selected as the CMS for the Clear Architects project because it is a familiar, easy-to-use system for future content updates. The system has been designed with block editing functionality, meaning that the Clear team can create new pages and/or update content within the boundaries of set design elements that retain the Clear look and feel. Regular content updates are beneficial for search engine optimisation. So, empowering the Clear team to make regular updates adds far more value than returning to Luminescence and Feel Created to update site content (although this can be factored in as a cost-effective option if required). Regular site maintenance is recommended to ensure that updates keep the site as secure and high-functioning as possible.

Tailored user experience

Custom post types and features

Feel Created introduced custom post types to help speed up the content update process to eliminate unnecessary person-hours for the Clear team. Custom post types included team posts, case study listings, testimonials, ‘featured in’ and accreditations. Custom post types allowed the Clear team to quickly select and update the required template rather than create a post from scratch. In addition, features such as MailChimp integration facilitated a seamless transition for the Clear team with no downtime on data distribution and collection.

Tailored user experience

A custom, impactful WordPress CMS

The result

The Feel Created team met Clear Architects brief for a visually impactful, simple to use site that showcased the firm's work. In addition, Feel added engaging moving elements to lift the design and catch the eye of users. Feel Created based the solution around WordPress CMS to make future updates simple to make sure that the Clear team gained ongoing value from the site. The popular CMS system is familiar to most users and, due to the custom Feel theme, supports users in making content updates that are on-brand without affecting the site’s look. Clear Architects was delighted with the results, which they continue to update regularly.

Let's start a project Let's start a project
Latest
Arrow left Arrow right
Is WordPress or a bespoke CMS better for my website build?
Blog Article Is WordPress or a bespoke CMS better for my website build?
Read more: Is WordPress or a bespoke CMS better for my website build?
What We Do Digital Marketing
Read more: Digital Marketing
Announcing the launch of Learning English Plus
Latest News Announcing the launch of Learning English Plus
Read more: Announcing the launch of Learning English Plus
Project Thinc
Thinc
Read more: Thinc
Feel Created Adds Feel Marketed to Digital Solutions Portfolio
Latest News Feel Created Adds Feel Marketed to Digital Solutions Portfolio
Read more: Feel Created Adds Feel Marketed to Digital Solutions Portfolio
What We Do Website & System development
Read more: Website & System development
It's worth achieving a good Google Lighthouse score. Here's why...
Blog Article It's worth achieving a good Google Lighthouse score. Here's why...
Read more: It's worth achieving a good Google Lighthouse score. Here's why...
Blog Article Websites can be carbon neutral. Here's how...
Websites can be carbon neutral. Here's how...
Read more: Websites can be carbon neutral. Here's how...
An engaging custom WordPress solution for an Ofsted school
Project An engaging custom WordPress solution for an Ofsted school
Read more: An engaging custom WordPress solution for an Ofsted school
What We Do Web design
Read more: Web design
Rethink Press
Project Rethink Press
Read more: Rethink Press
Project Longitude, WordPress CMS build
Longitude, WordPress CMS build
Read more: Longitude, WordPress CMS build
Top 5 content ideas to enhance your content marketing strategy
Blog Article Top 5 content ideas to enhance your content marketing strategy
Read more: Top 5 content ideas to enhance your content marketing strategy
Blog Article Green Claims Code: Getting your green content right
Green Claims Code: Getting your green content right
Read more: Green Claims Code: Getting your green content right
What We Do Custom WordPress design & development
Read more: Custom WordPress design & development
Latest News Cyber Essentials certified
Cyber Essentials certified
Read more: Cyber Essentials certified
Ethos Academy Trust
Project Ethos Academy Trust
Read more: Ethos Academy Trust
Latest News Feel Created launches new website
Feel Created launches new website
Read more: Feel Created launches new website
What We Do Hosting and Maintenance
Read more: Hosting and Maintenance
Latest News Wakefield-based digital agency looks to a greener future
Wakefield-based digital agency looks to a greener future
Read more: Wakefield-based digital agency looks to a greener future