Content architecture

Content that’s designed to be understood

Content architecture that makes information easier to find, use and understand.

We organise and connect content so it works better across your website, search and AI systems.

Content structure and hierarchy

Good content structure helps people find their way around your website and understand where information belongs.

We organise content into logical groups and relationships, making it easier to browse, manage and reuse.

That also gives search engines and AI systems stronger signals about how your content fits together.

Organising content into clear hierarchies
Defining relationships between content
Supporting consistent content patterns

Topic clustering and internal linking

Related content should be easy to move between.

We connect pages and topics through internal links, helping people find related information while giving search engines a better understanding of your site.

This can also reduce duplication and make important content easier to discover.

Designing internal linking strategies
Connecting related topics and content
Supporting topic clustering and navigation

Navigation and discovery design

Organising content is only useful if people can find it.

We use your content structure to inform navigation, related content and other ways people move through the website.

That helps people reach the right information and makes relationships between content easier for search systems to understand.

Designing navigation around content structure
Supporting discovery across related topics
Improving content visibility and access

Entity SEO and AI-ready content

We organise content around identifiable topics, organisations, people, places and other entities, with clear relationships between them.

That gives search engines and AI systems more context when interpreting and retrieving your content.

Structuring content for search engines
Supporting AI-readable content formats
Improving clarity and definition of topics

Structured content and reuse

Content shouldn’t need to be rewritten every time it appears somewhere new.

We define reusable content types and fields so the same information can be managed once and used in different places across your platform.

This reduces duplication and makes content easier to maintain.

Defining reusable content structures
Supporting flexible content presentation
Reducing duplication and inconsistency

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for over a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with and the resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Content governance and consistency

As more people create content, consistency becomes harder to maintain.

We put practical rules in place for content types, naming, relationships and editorial use so teams know how content should be added and managed.

That makes the system easier to use and reduces inconsistency over time.

Supporting consistent content creation
Defining content guidelines and standards
Improving long-term content quality

Content that can grow with your platform

Your content structure needs to cope with new services, subjects and content types without becoming harder to manage.

We can refine the architecture over time as new requirements come up, while keeping existing content connected and usable.

Refining content structure over time
Supporting new content types and needs
Maintaining clarity and consistency

Information architecture AI search Search performance Creative & marketing UX design