Content architecture Content that’s designed to be understood

Content architecture services that structure your content clearly, making it easier to find, use and understand.

This means defining how content is organised, connected and expressed, making it consistent, reusable and built to perform.

Content structure and hierarchy

Clear content structure across your platform makes things easier to navigate and understand.

We organise your content into logical hierarchies, ensuring information is presented clearly and consistently across your platform.

When applied, this improves user experience, discoverability and search visibility.

Structuring content into clear hierarchies
Defining relationships between content
Supporting consistent content patterns

Topic clustering and internal linking

Content works best when it’s connected, structured and clearly defined.

Pages are connected in a way that ensures related content is linked clearly and supports user journeys and search visibility.

Reliability improves, duplication reduces and information stays consistent.

Designing internal linking strategies
Connecting related topics and content
Supporting topic clustering and navigation

Navigation and discovery design

Content needs to be easy to find as well as clearly organised.

We shape navigation and discovery patterns that support both.

The result helps users explore content and supports how search engines interpret it.

Designing navigation around content structure
Supporting discovery across related topics
Improving content visibility and access

Entity SEO and AI-ready content

Content needs to work for both users and search systems.

We define content around clear topics and entities, helping search engines and AI systems understand meaning and relationships.

This improves visibility, supports zero-click search and ensures your content can be surfaced in AI-generated responses.

Structuring content for search engines
Supporting AI-readable content formats
Improving clarity and definition of topics

Structured content and reuse

Structured content improves consistency, efficiency and scalability.

We define content models that allow content to be reused across your platform, reducing duplication and supporting flexible presentation.

Creating a more maintainable and scalable content system.

Defining reusable content structures
Supporting flexible content presentation
Reducing duplication and inconsistency

A trusted partner

It has been an absolute joy to work with Feel Created. This was a technically complex project, but the solutions were well thought out and clearly communicated. Their responsiveness resulted in a deep sense of trust, and we are looking forward to seeing what we can achieve together in the future.

Aaron Inglethorpe Web Manager University of Chichester

Trusted, flexible and dependable

Feel Created are always a pleasure to work with. They’ve been a trusted partner of ours for nearly a decade now and the team are always incredibly responsive and committed. They are creative, forward-thinking and 100% dependable. They are always accommodating, even when we have ambitious deadlines and their attention to detail always impresses.

Emily Taylor Gregory Marketing Director FT Longitude

Great to work with

Feel Created were great to work with. They listened to what we needed, explained things clearly and helped us create a website and brand that works much better for the college and our students.

Kalust Manukyan Marketing Manager Stanmore College

Built around our needs

We’re extremely pleased with the new platform. It brings everything together in a way that’s intuitive for our users and simple for us to manage. Feel Created have been brilliant to work with, always responsive and willing to help us get the most out of the system.

Michelle Fasted Marketing Manager APHA Scientific / DEFRA

Supporting what’s next.

The Prosper Portal gives postdoctoral researchers a practical way to explore their options, build skills and gain confidence. We’re already seeing first-hand the impact Prosper has had on postdocs involved in the pilots and we’re expecting it to be the gold standard for the sector.

Dr. James Howard Director of the University of Liverpool Development Academy

Teen Health

Feel Created was fantastic to work with throughout both the website and transitions booklet projects. The team listened carefully to what we needed, guided us through the process clearly and brought creative ideas that helped make the resources far more engaging for young people. We are thrilled with the outcome and have already received lots of positive feedback from professionals, parents and children. The resources will continue supporting young people across Leicestershire for years to come.

Laura Foster Team Leader Teen Health, Leicestershire County Council

Content governance and consistency

Content needs to remain consistent over time.

We define guidelines and structures that help teams create and manage content confidently, maintaining consistency, quality and clarity.

This creates a process that helps your content to remain effective as your platform grows.

Supporting consistent content creation
Defining content guidelines and standards
Improving long-term content quality

Content evolves as your platform grows

Content structure should grow with your platform, not hold it back.
We refine and adapt your content structure as your platform develops, ensuring it remains clear, relevant and effective.

Supporting long-term performance and scalability.

Refining content structure over time
Supporting new content types and needs
Maintaining clarity and consistency

Information architecture AI search Technical SEO Creative & marketing UX design